'We’re Building This Movement': Angel City FC Investors and Athletes on Women in Sports and Tech

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

​The speakers talk on stage about the challenges they face in tech and sports.
Image by Decerry Donato

Sign up for dot.LA's daily newsletter for the latest news on Southern California's tech, startup and venture capital scene.

Following the U.S. women’s national soccer team’s recent $24 million equal pay settlement, Los Angeles’ own women’s soccer club, Angel City FC, teamed up with Swedish fintech startup Klarna to host a panel on Tuesday evening spotlighting the obstacles women still face in the worlds of tech and sports alike.

Held at the Banc of California Stadium in Exposition Park (where Angel City FC plays its home games), the panel featured businesswomen like FounderForward CEO Robyn Ward and Klarna executive Raji Behal, as well as women athletes like former U.S. women’s national team player Shannon MacMillan and current Angel City players Cari Roccaro and Sarah Gorden.


An ad for Women\u2019s History Month from ACFC and Klarna at the Banc of California Stadium.An ad for Women’s History Month from ACFC and Klarna at the Banc of California Stadium.Courtesy of Klarna

Angel City has close ties with L.A.’s tech community, having been founded in 2020 with backing from investors like Upfront Ventures’ Kara Nortman, gaming entrepreneur Julie Uhrman and Reddit co-founder Alexis Ohanian. Tennis legend (and Ohanian’s wife) Serena Williams is also an investor, as are celebrities like Natalie Portman, America Ferrera, Eva Longoria and Jennifer Garner.

Though the worlds of tech and sports may, at first glance, seem to have little in common—existing at nearly opposite ends of the vocational (and high school popularity) spectrum—the evening’s speakers found common ground on the challenges that women encounter in both male-dominated industries.

“I was almost always the only woman in the room,” said Ward. Prior to founding Santa Monica-based leadership consulting business FounderFoward, Ward (who’s also an Angel City investor) ran United Talent Agency’s strategic investment arm and served as an executive at startups like Docstoc and Betterworks. “I’ve been a proud activist for a long time for changing the ratio of [women] founders and funders in the tech ecosystem,” she noted. “We are starting to see some change.”

Speaking on the sports end of the matter, Gorden told the audience that while the National Women’s Soccer League (in which Angel City competes) has not achieved the same pay equity that the U.S. women’s national team has, the settlement “is still important to all female athletes, because they’re setting the standard for what we will eventually follow.”

The team up between ACFC and Klarna brought Angel City players to the stage.The team up between ACFC and Klarna brought Angel City players to the stage.Decerry Donato

Upon winning the FIFA Women’s World Cup in 2015, the U.S. women’s national team took home $2 million in prize money; meanwhile, the U.S. men’s team won $9 million for its 11th-place finish in the 2014 World Cup. A similar discrepancy is at play in the business world, where women executives continue to face a sizable pay gap and women startup founders receive only a sliver of overall venture capital funding.

The role that women usually play as the primary caretakers in their families often forces compromises in their careers. Though a challenge, Gorden noted how she’s been able to balance motherhood with a pro soccer career. “I had my son in college and it realigned my focus,” she said. “Being pregnant made me realize I love the game and I want to be able to follow a dream of mine.”

Angel City is set to play its first-ever competitive game on Saturday against San Diego Wave FC in the NWSL Challenge Cup. While that game will be played in Fullerton, the team will open the NWSL regular season at Banc of California Stadium on April 29. It is the first time since 2010 that Los Angeles has a professional women’s soccer team of its own.

“We’re not just building a company,” said MacMillan, also an investor in the team. “We’re building this movement and the community has been so solid in this.”

LA’s Upgrade in Travel and NBA Viewing
Image Source: Los Angeles World Airports

🔦 Spotlight

Exciting developments are underway for Los Angeles as the city prepares for major upgrades in both travel and entertainment. The Los Angeles Board of Airport Commissioners has approved an additional $400 million for the Automated People Mover (APM) at LAX, increasing its total budget to $3.34 billion. This boost ensures the elevated train’s completion by December 8, 2025, with service starting in January 2026. For Angelenos, this means a significant improvement in travel convenience. The APM will streamline connections between parking, rental car facilities, and the new Metro transit station, drastically cutting traffic congestion around the airport. Imagine a future without the dreaded 30-minute traffic delays at LAX! The APM will operate 24/7, reducing airport traffic by 42 million vehicle miles annually and carrying 30 million passengers each year, while also creating thousands of local jobs and supporting small businesses.

Meanwhile, the NBA is also making waves with its new broadcasting deals. The league has signed multi-year agreements with ESPN, NBC, and Amazon Prime Video, marking a notable shift in media partnerships. ESPN will maintain its long-standing role, NBC returns as a network broadcaster after years away, and Amazon Prime Video will provide NBA games through its streaming platform. Starting with the 2025-2026 season, these deals will enhance the league's reach and revenue, aligning with the NBA's goal to expand its audience and adapt to evolving viewing habits. Whether you're catching the action on TV or streaming online, these changes promise to elevate the fan experience and bring more basketball excitement to Los Angeles.


🤝 Venture Deals

LA Companies

  • Pearl, a startup that makes AI-powered software that assists dentists in identifying cavities, gum disease, and other dental conditions, raised a $58M Series B funding led by Left Lane Capital with Smash Capital, and others also participating. - learn more

LA Venture Funds

  • Fulcrum Venture Group participated in a prior $3.5M Pre-Seed Round for Code Metal, a developer tools startup. - learn more
  • B Capital co-led a $12.5M Seed Round for Star Catcher, a startup that aims to develop a space-based grid that captures solar energy in space and distributes it to satellites and other space assets. - learn more
  • Mantis VC and Amplify participated in a $140M Series C for Chainguard, an open source security startup. - learn more
  • Prominent LA venture capitalist, Carter Reum and wife, Paris Hilton, participated in a $14M Seed/Series A for W, the men’s personal care brand from Jake Paul. - learn more

LA Exits


Download the dot.LA App

🤫 The Secret to Staying Fit at Your Desk: 6 Essential Under-Desk Exercise Machines

Health experts are sounding the alarm: our sedentary jobs are slowly killing us, yet we can't abandon our desks if we want to keep the lights on. It feels like we're caught between a rock and a hard place. Enter under-desk exercise machines – the overlooked heroes (albeit kind of goofy looking) of the modern workspace. These devices let tech professionals stay active, enhance their health, and increase their productivity, all without stepping away from their screens. Here are 6 fantastic options that will enhance the way you work and workout simultaneously.

DeskCycle Under Desk Bike Pedal Exerciser

This bike has nearly ten thousand five-star reviews on amazon. It works with nearly any desk/chair setup. It is quiet, sturdy and allows up to 40 pounds of resistance. If you are looking for an under-desk bike this is a fantastic option.

Type: Under-Desk Bike

Price: $180 - $200


Sunny Health & Fitness Dual Function Under Desk Pedal Exerciser

This under-desk bike is extremely quiet due to the magnetic resistance making it an ideal option if you work in a shared space. It doesn’t slip, has eight levels of resistance, and the option to work legs and arms. It’s about half the price of the DeskCycle bike making it a solid mid-range option for those looking to increase their daily activity.

Type: Under-Desk Bike

Price: $100 - $110


Sunny Health & Fitness Sitting Under Desk Elliptical

This under-desk elliptical comes in multiple colors if you really want to underscore that you are a quirky individual, in case an under-desk elliptical isn’t enough. This model is a bit heavy (very sturdy), has eight different resistance levels, and has more than nine thousand 5-star reviews.

Type: Under-Desk Elliptical

Price: $120 - $230


DeskCycle Ellipse Leg Exerciser

This under-desk elliptical is another great option. It is a bit pricey but it’s quiet, well-made and has eight resistance levels. It also syncs with your apple watch or fitbit which is a very large perk for those office-wide “step” challenges. Get ready to win.

Type: Under-Desk Elliptical

Price: $220 - $230


Daeyegim Quiet LED Remote Treadmill

If you have a standing desk and are looking to walk and work this is a fantastic option. This walking-only treadmill allows you to walk between 0.5 to 5 mph (or jog unless you have the stride length of an NBA forward). It is very quiet, which is perfect if you want to use it near others or during a meeting. You can’t change the incline or fold it in half but it is great for simply getting in some extra steps during the work day.

Type: Under-Desk Treadmill

Price: $220 - $230


Sunny Health & Fitness Foldable Manual Treadmill

This under-desk treadmill isn’t the most premium model but it is affordable and has an impressive array of features. It is a manual treadmill meaning it doesn’t need to be plugged in; it is foldable and offers an incline up to 13%. I personally can’t imagine working and walking up a 13% incline but if that sounds like your cup of tea, then I truly respect the hustle.

Type: Under-Desk Treadmill

Price: $150 - $200




Download the dot.LA App

🤠Musk Picks Texas and 🔥Tinder AI Picks Your Profile Pictures

🔦 Spotlight

Tinder is altering dating profile creation with its new AI-powered Photo Selector feature, designed to help users choose their most appealing dating profile pictures. This innovative tool employs facial recognition technology to curate a set of up to 10 photos from the user's device, streamlining the often time-consuming process of profile setup. To use the feature, users simply take a selfie within the Tinder app and grant access to their camera roll. The AI then analyzes the photos based on factors like lighting and composition, drawing from Tinder's research on what makes an effective profile picture.

The selection process occurs entirely on the user's device, ensuring privacy and data security. Tinder doesn't collect or store any biometric data or photos beyond those chosen for the profile, and the facial recognition data is deleted once the user exits the feature. This new tool addresses a common pain point for users, as Tinder's research shows that young singles typically spend about 25 to 33 minutes selecting a profile picture. By automating this process, Tinder aims to reduce profile creation time and allow users to focus more on making meaningful connections.

In wholly unrelated news, Elon Musk has announced plans to relocate the headquarters of X (formerly Twitter) and SpaceX from California to Texas. SpaceX will move from Hawthorne to Starbase, while X will shift from San Francisco to Austin. Musk cited concerns about aggressive drug users near X's current headquarters and a new California law regarding gender identity notification in schools as reasons for the move. This decision follows Musk's previous relocation of Tesla's headquarters to Texas in 2021.

🤝 Venture Deals

LA Companies

LA Venture Funds

LA Exits

  • Penguin Random House agreed to acquire comic book publisher Boom! Studios from backers like Walt Disney Co. - learn more

Download the dot.LA App

RELATEDEDITOR'S PICKS
Trending