1ric

Four cymbal crashes precede the heavily distorted electric guitar chords that ring out just as a hologram of Palaye Royale's lead singer jolts to life and slowly rises from a grave — which is embedded in the floor of the viewer's home.

So begins the AR experience created by Los Angeles startup 1RIC, also known as Jadu, released last week: another example of musicians' ongoing experimentation with new ways to engage fans and make up for revenues lost to the frozen touring circuit.

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