Coming to Construction Sites Near You: Hard Hat Sensors That Track Workers for Social Distancing

Ben Bergman

Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior business reporter and host at KPCC, a senior producer at Gimlet Media, a producer at NPR's Morning Edition, and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to business coverage on NPR and Marketplace and has written for The New York Times and Columbia Journalism Review. Ben was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. In his free time, he enjoys skiing, playing poker, and cheering on The Seattle Seahawks.

Coming to Construction Sites Near You: Hard Hat Sensors That Track Workers for Social Distancing

With most employees confined to their homes at least another month as the coronavirus pandemic rages on, there's been an unusual trend of construction projects continuing uninterrupted at many sites in Los Angeles. Among them is the new Rams and Chargers home, SoFi Stadium, where two workers have reportedly been diagnosed with COVID-19.

A Los Angeles company, WorkerSense, wants to make construction safer by embedding microchips in workers' hard hats that track how effective workers are at social distancing and send alerts when they get closer than six feet to each other. Crew members are ranked at distancing similar to competing in a video game or taking Flywheel class and can get bonuses for top scores.


"A lot of them see this as the only way to keep their projects open," said Canyon Dell'Omo, 23, who founded WorkerSense when he was a sophomore at Duke University.

Dell'Omo says there are occasional moments when tradesmen have to be in close contact, but most of the time it is completely unnecessary – such as the formerly innocuous routine of taking a lunch break or arriving or leaving a job.

The firmware is being piloted at the company's research construction site in Chatsworth in coordination with DPR Construction, and Dell'Omo hopes to roll it to more sites in the coming weeks.

"We've observed an overall increase in site-wide safe distancing of 19.6%, as well as a staggering 75.8% decrease in non-essential proximity," Dell'Omo said. "When I've been on site I've seen a lot of workers underestimate the gravity of the situation, so having real time stats really helps."

Under new rules the city of L.A. updated Wednesday, construction companies are required to implement 16 measures as part of their COVID-19 exposure control plans that include social distancing.

"We will not be shy about shutting down construction sites that do not comply, so comply," said Los Angeles Mayor Eric Garcetti.

Building and safety inspectors have made 12,000 visits to construction sites over alleged violations of new rules, but only 61 of those sites were found to be out of compliance and none were required to shut down, Garcetti said this week.

Courtesy of WorkerSense

WorkerSense has also unveiled a new feature that records temperature and checks for symptoms when a worker arrives. "We don't even need to think about it, we just look up at the monitors to see how all our people are doing in real time," said Dan Wolverton, Senior Superintendent at Uncommon Developers. "It's quite an amazing technology."

If all the preventive measures are not enough, the software allows supervisors to retrospectively analyze a tradesman's past four weeks of job site activity after he has tested positive for COVID-19 and instantly identifies other coworkers who have been in contact with the infected worker.

"Tools like that are at peak value because you don't have supervisors who can walk around as much," Dell'Omo said.

Fewer supervisors are on-site these days so it is an added feature from the company's point of view that managers can monitor workers from anywhere. Naturally, many construction unions do not see it that way and privacy concerns have limited the deployment of tracking tools.

Dell'Omo says it is a benefit of WorkerSense that it does not have to use real-time location data to track workers and merely tracks workers in relation to each other, something that unions find more palatable. He also hopes that the pandemic will make everyone more comfortable with tracking workers in the interest of keeping workers safe, even in industries beyond construction. He says he's already received queries from companies in manufacturing and agriculture.

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🎬 Paramount and Skydance Are Back On
Image Source: Paramount

Happy Friday Los Angeles! Hope you all had a fantastic Fourth!!

🔦 Spotlight

Paramount and Skydance Media have rekindled talks to merge after negotiations abruptly halted in June. The proposed deal, contingent on approval from Paramount’s board, aims to combine Paramount’s extensive media holdings—including CBS, MTV, and Nickelodeon—with Skydance’s film expertise showcased in hits like "Top Gun: Maverick." This merger signals a potential transformation in the media landscape, positioning the new entity to compete more effectively amid challenges from streaming services and the decline of traditional cable TV.

Led by Shari Redstone, Paramount’s controlling shareholder via National Amusements, the deal represents a pivot towards revitalizing Paramount’s strategic direction amidst financial struggles and shareholder concerns. The involvement of major investors like RedBird Capital Partners and David Ellison underscores the financial backing aimed at stabilizing Paramount’s operations and addressing its $14 billion debt burden. Importantly, the agreement includes provisions to protect National Amusements from potential legal challenges, addressing previous hurdles that stalled earlier negotiations.

The deal also includes a 45-day period for Paramount to explore alternative offers, highlighting continued interest from other potential buyers like Barry Diller’s IAC and media executive Edgar Bronfman Jr. This flurry of activity underscores the significant stakeholders’ interest in Paramount’s future and its potential as a key player in a rapidly evolving media industry.


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LA Companies

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😊🚘 Rivian's $5 Billion Lifeline

🔦 Spotlight

Volkswagen announced on Tuesday a significant investment of up to $5 billion in Rivian, a struggling electric truck manufacturer known for its vehicles' distinctive smiley-face design reminiscent of Volkswagen's iconic Beetle. This partnership marks a unique collaboration between the world's second-largest automaker and a startup grappling with profitability challenges akin to those faced by Tesla. Volkswagen's infusion of $1 billion initially, potentially rising to $5 billion pending regulatory approval, underscores its strategic pivot towards enhancing its electric vehicle (EV) software capabilities, an area where analysts believe the company has lagged.

For Rivian, which has received acclaim for its electric trucks and SUVs but struggles with production ramp-up and financial losses, the investment offers crucial financial backing. The company plans to utilize Volkswagen's expertise in manufacturing, leveraging the German automaker's annual production of nearly 10 million vehicles. This alliance aims to bolster Rivian's efforts to launch new models like the R2 midsize SUV and complete its Georgia factory, paused earlier this year to conserve funds. Rivian's stock surged upwards of 40% following the announcement, reflecting investor optimism in the company's future prospects.

Despite their differing corporate cultures—Volkswagen's traditional, structured approach contrasted with Rivian's agile tech startup ethos—the CEOs of both companies expressed mutual admiration and shared goals during the partnership announcement. The collaboration is expected to yield EV software solutions benefiting Volkswagen's various brands, potentially including Audi and Porsche, while allowing Rivian to maintain its brand identity and separate vehicle marketing strategies. This strategic partnership between Volkswagen and Rivian not only promises to revolutionize the electric vehicle market but also highlights the potential for collaboration between established automakers and innovative startups in Southern California, where Rivian is based. Here’s to hoping these smiling cars will balance out some of the inevitable LA road rage.

🤝 Venture Deals

LA Companies

  • HeyGen, a startup that allows users to generate videos with AI-created avatars that can lip-sync to provided audio, making it easier for businesses to create engaging video content, raised a $60M Funding Round at a $500M post-money valuation. The deal was led by Benchmark, with Conviction, Thrive Capital, and Bond Capital also stepping up. - learn more
  • Pomerium, a startup that provides a secure access platform that dynamically verifies user identities to ensure authorized access to applications and services, raised a $13.8M Series A round led by Benchmark and including previous investors Bain Capital, Haystack, and SNR. - learn more
  • Etched, a maker of transformer-specialized AI chips, raised a $120M Funding Round. - learn more
  • Rocketlane, a customer onboarding platform, raised a $24M Series B co-led by 8VC, Matrix Partners India, and Nexus Venture Partners. - learn more
  • Sift, a developer of unified observability solutions for hardware sensor data, raised a $17.5M Series A led by GV. - learn more
  • LOST iN, a travel media brand, raised a $4M Seed Round led by MaC Venture Capital. - learn more

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