Snap’s Divisive AI Feature Follows a History of Shelved Tech Bets

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

Snap’s Divisive AI Feature Follows a History of Shelved Tech Bets
Evan Xie

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Snap Inc.’s new My AI feature that lets users chat with an AI powered by OpenAI’s ChatGPT technology is gaining steam. After initially releasing the feature to some three million paid Snapchat+ subscribers, the Santa Monica-based social tech company decided to open it to all its users for free last week.


While it’s a bit early to tell how many people are actually using the AI chatbot for texting and images, Snap CEO Evan Spiegel implied at Snap’s partner summit last week that it’s accelerated demand for the $3.99 monthly service. Spiegel told Time, “we definitely saw some nice momentum with My AI.”

Snap spokesperson Liz Markman told dot.LA, “as we’ve been rolling out My AI, the vast majority of people with early access have been enjoying playing with it — sending millions of chat messages per day to learn more about movies, sports, pets, and the world around them.” Markman added that Snap plans to use preliminary feedback on My AI to “continue improving” the feature and noted that, “as with all AI chatbots, My AI can occasionally give inaccurate responses - including those that sound plausible but are impossible or unrelated to the given context.”

But not everyone is thrilled about My AI. This week the Snapchat app got a slew of one-star reviews since the My AI launch, with many users annoyed that the AI showed up in their chat tab unannounced and couldn’t be blocked or removed without paying for Snapchat+ to hide it.

That said, the early traction to My AI, and by extension the Snapchat+ subscription, is clearly encouraging to Spiegel. And for a company that’s still not profitable, having a new tool that’s going to drive people to the app and boost user count is key.

But in the past, Spiegel and Snap’s bets on technology haven’t always panned out. Let’s take a look at some of the company’s other ventures prior to My AI, and how they fared.

Apps and Games

Snap first got into gaming in April 2019 with Snap Games, and really accelerated its gaming programming during the coronavirus pandemic, with the goal of attracting more users to the app. The plan was to turn Snapchat into a mobile gaming powerhouse; both producing its own games and acting as a publisher for other studios’ content.

Initially, there was quite a demand for Snap’s games. In June 2020 the company said it had 100 million players since its launch.

But by February 2023, Snap abruptly shut down its gaming division in a cost-cutting bid. The company said in response to a disgruntled user’s tweet two months ago, “we'll be bringing more focus to other Snapchat products and features that will be beneficial to creators and content viewers.”

Pixy

The camera drone was announced last April and was supposed to be a compact flying device that can take off and land from a user’s hand. While in the air, it could film footage and transmit it back to the Snapchat app to share. Snap underestimated demand for Pixy, however, which led to months-long shipping delays.

At the time, drone footage was all the rage and Snap wanted to prove it could develop a reliable flying craft that could entertain camera enthusiasts while also showing off its technical prowess. But within four months it was shelved, with Spiegel telling staff in August 2022 to stop development.

The Wall Street Journal, which first reported on the cancellation, said Snap will continue to sell the existing iterations of Pixy for $230, but won’t make any new ones. Though it’s possible down the line Spiegel will revive the drone: He told The Verge last year, “maybe we would make more with version two if people love the original product.”

Spectacles

First introduced in 2016, Snap’s camera glasses were designed to be augmented reality shades that can capture photos and videos of augmented reality interactions around you and beam it back to the Snapchat app. Spiegel hoped that AR specs would be the fashion of the future, but they still haven’t hit the mainstream.

The glasses are still sold today – the Spectacles 3 that launched in 2019 retails for $380. But the fourth generation of the product, announced in May 2021, still isn’t available to consumers. Instead, as the Verge reported, the augmented reality glasses are being given to an uncertain number of creators who applied for access online.

Snap Lab, the division of the company making Spectacles, is quite secretive about their progress. What we do know is the people allowed to use the current-gen Spectacles have created some pretty cool stuff, including a virtual Super Mario Bros. course. According to Markman, Snap is still “fully committed to Spectacles and [are] narrowing our investment scope to focus on highly differentiated long-term research and development efforts.”

Original Content

Snap was previously heavily invested in creating original content, and at one point the company said one of its most popular shows, “The Dead Girls Detective Agency,” had 20 million unique viewers on the app.

The company created a number of shows to be watched on the Snapchat app, but by August 2022 Spiegel said Snap would stop production in a bid to pare back spending. At the time, the company announced it would cut 20% of its workforce, many of whom were on the content teams. Snap estimated that it would save $50 million annually in fixed content costs by axing Snap Originals. Snap hasn’t produced any original content since March 2022. - Samson Amore.

Editorial disclosure: Snap is an investor in dot.LA.

Editor’s note: This newsletter has been updated with comments from Snap.

https://twitter.com/samsonamore
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AI Dominates the Headlines, but Defense Tech Is Gaining Speed

🔦 Spotlight

Hello, Los Angeles!

This week, DeepSeekAI has been dominating the tech conversation. The Chinese AI startup’s chatbot app surged to the No. 1 spot on the App Store, drawing both excitement and scrutiny. Supporters see its open-weight model as a potential game-changer, offering developers more flexibility compared to closed AI systems like OpenAI’s. But the rapid rise has also raised questions about security, data governance, and global AI competition. Whether DeepSeek will be a long-term disruptor or just a momentary sensation remains to be seen, but one thing is clear—AI remains the tech industry’s driving force.

But while AI continues to dominate headlines, another sector is quietly making waves—defense technology. And one LA-based startup just secured a major endorsement from investors and the U.S. government.

Castelion’s Hypersonic Bet—Can It Outrun the Defense Industry’s Red Tape?

Image Source: Castelion

El Segundo-based Castelionjust raised$100 million to accelerate its mission to build hypersonic weapons faster, cheaper, and at scale. The financing—$70 million in equity (led by Lightspeed Venture Partners with participation from a16z, Lavrock Ventures, Cantos, First In, BlueYard Capital, and Interlagos) and $30 million in venture debt (from Silicon Valley Bank)—is the latest sign that venture capital sees national security startups as a high-growth opportunity.

Unlike traditional defense contractors, Castelion is operating like a fast-moving startup, not a slow-moving government supplier. Founded by former SpaceX engineers, the company is applying an iterative, test-heavy approach to building long-range hypersonic strike weapons—which travel at speeds exceeding Mach 5 (3,800+ mph) and are designed to evade modern missile defenses.

Not Just VC-Backed—The U.S. Military is Betting on Castelion Too

While the $100 million raise is a major milestone, Castelion already has funded contracts with the U.S. Navy, U.S. Air Force, and U.S. Army. These contracts are focused on hypersonic technology development and scaled manufacturing, areas where the military has struggled to move quickly due to bureaucratic delays and reliance on traditional defense giants.

To prove it can execute, Castelion recently successfully launched a low-cost ballistic missile from a self-built launcher in Mojave. Now, with both government contracts and venture capital behind it, the company is pushing forward on more flight tests and building out its scaled production capabilities.

Image Source: Castelion - Castelion launches a missile prototype in Mojave, CA

With rising geopolitical tensions and an increasing focus on faster, cost-effective deterrence, Castelion is positioning itself as a new kind of defense player—one that moves at startup speed. Whether it can sustain that pace while navigating the complexities of government procurement remains to be seen, but one thing is clear: the future of defense tech isn’t just about who can build the best weapons—it’s about who can build them fast enough.


🤝 Venture Deals

LA Companies

  • Omnitron Sensors, a Los Angeles-based pioneer in microelectromechanical systems (MEMS) fabrication technology, has secured over $13M in a Series A funding round led by Corriente Advisors, LLC, with participation from L'ATTITUDE Ventures. The company plans to use the funds to expand its engineering and operations teams and accelerate the mass production of its first product, a reliable and affordable MEMS step-scanning mirror designed for various applications, including AI data centers, advanced driver assistance systems (ADAS), drones, extended reality (XR) headsets, and toxic gas-detection systems. - learn more
  • Camouflet, a Los Angeles-based technology company specializing in AI-driven dynamic pricing solutions, has secured a $12M Series A funding round led by QVM. The company plans to utilize the proceeds to scale its platform across various industries, expand into international markets, and enhance its technology and team to better serve its clients. - learn more
LA Venture Funds
  • Clocktower Ventures participated in a $6.2M Seed funding round for Foyer, a New York-based fintech startup that assists individuals in saving for home purchases. The funds will be used to enhance Foyer's platform and expand its user base. - learn more
  • Smash Capital participated in ElevenLabs' $180M Series C funding round, bringing the company's valuation to $3.3 billion. Based in New York, ElevenLabs specializes in AI-powered text-to-speech and voice cloning technology. The newly secured funds will be used to enhance its AI audio platform and expand its global presence. - learn more
  • March Capital participated in a $25M Series C funding round for SuperOps to support the company's efforts in advancing AI research and development, expanding offerings for mid-market and enterprise managed service providers (MSPs), and scaling its global presence. Additionally, SuperOps is launching an AI-powered Endpoint Management tool to enhance IT team productivity. - learn more
  • Cedars-Sinai participated in a $2M funding round for Neu Health to support its AI-driven neurology care platform for conditions like Parkinson’s disease and dementia. Originating from the University of Oxford, Neu Health will use the funds to enter the U.S. market, beginning with a six-month pilot program at Cedars-Sinai focused on improving neurology patient care. - learn more
  • Chapter One Ventures participated in a $2.8M seed funding round for Mevvy, a blockchain startup aiming to democratize Maximal Extractable Value (MEV) trading by simplifying access and reducing technical complexities. The funds will be used to further develop Mevvy's platform, expand its user base, and enhance its offerings. - learn more

    LA Exits

    • Kona, an AI-powered assistant and coach for remote managers, has been acquired by 15Five, a performance management platform. Founded in 2019, Kona integrates with virtual meeting platforms like Zoom and Google Meet to provide tailored coaching and enablement for remote managers. The acquisition aims to enhance 15Five's offerings by incorporating Kona's capabilities to improve manager effectiveness within existing workflows. - learn more

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      Can Technology Outpace Wildfires?

      🔦 Spotlight

      Hello, LA!

      This week, tech headlines are buzzing with OpenAI's launch of Operator, a tool that promises to transform task automation, and TikTok’s major outage, which left millions disconnected. But closer to home, as wildfires blaze across Southern California, survival has become the focus—and technology is making it possible.

      When the plume of smoke reappeared on the horizon, residents across Southern California turned to tools like Watch Duty. Over the past week, as flames surged, the app gained 600,000 new users in just one night, delivering critical, real-time information to help residents stay ahead of danger. Watch Duty, designed to provide wildfire updates, has proven to be much more than an alert system. It’s a lifeline.

      The app integrates live data, satellite imagery, and community reports to send updates directly to users. Information includes fire locations, evacuation orders, and air quality indices, empowering quick, informed decisions. Its community-driven ethos—with contributions from locals, firefighters, and volunteers—ensures hyper-local and timely updates, filling gaps where traditional news outlets often fall short.

      Image Source: Watch Duty

      A New Era of Fire Alerts

      Watch Duty redefines wildfire preparedness through technology and collaboration:

      • Fire Detection: Monitors data from satellites, agencies, and ground sources to identify wildfires.
      • Data Verification: A team of experts ensures reported activity is accurate.
      • Real-Time Alerts: Notifications are sent within 60 seconds of detection.
      • Community Contributions: Local residents provide photos and updates.
      • User Notifications: Alerts include fire size, location, and evacuation details.

      These features make Watch Duty an indispensable tool during wildfire season. In 2024, the app processed over 2 million alerts and supported 50,000 evacuations, with plans to expand predictive modeling by 2025 to anticipate threats before they escalate.

      Innovations Reshaping Wildfire Management

      Early Detection Leaders:

      • AlertCalifornia: Operates over 1,000 cameras with machine learning to monitor high-risk areas.
      • Pano AI: Uses cameras and sensors to detect smoke and alert responders.
      • Torch Sensors: Deploys heat-detection sensors to identify anomalies early.

      Image Source: Torch Sensors

      Predictive and Analytical Pioneers:

      • Chooch AI: Employs drones and computer vision to monitor fire hazards.
      • Data Blanket: Uses analytics to forecast fire behavior and assist evacuations.
      • Rain: Leverages advanced atmospheric sensing and AI-driven technology to provide precise fire detection and tracking. Its real-time data on fire weather conditions and environmental factors helps agencies anticipate and respond to wildfires with greater efficiency.
      • SCEPTER: Tracks air quality and wildfire emissions using AI and satellite data.

      Image Source: Rain

      A Vision for the Future

      As Los Angeles continues to adapt to the realities of a changing climate, tools like Watch Duty, Pano AI, and AlertCalifornia are proving to be invaluable. These technologies are not just reactive measures; they represent a shift toward proactive disaster preparedness. The question now isn’t whether technology can help but how much more it can achieve in the years to come.

      With the integration of predictive modeling, AI, and real-time data, there’s hope for a future where wildfires are no longer unpredictable forces of destruction. Imagine every household equipped with predictive wildfire maps, heat-detecting drones, and AI-driven tools to guide safety decisions. The innovations are here—it's up to us to support and scale them to ensure they reach the communities that need them most. Which company, which app, or which breakthrough will emerge as the next lifeline? The possibilities for a safer, more prepared Los Angeles feel closer than ever.

      🤝 Venture Deals

      LA Companies

      • Favorited, a new livestream app positioning itself as an alternative to TikTok, has raised a $1.3M Pre-Seed from HF0, Soma Ventures, and several angel investors from the entertainment and social space. The platform, which participated in the a16z Speedrun accelerator program, offers features like streaks and leaderboards to boost user engagement. Favorited plans to use the funds to enhance its app's functionalities and expand its user base. - learn more
      LA Venture Funds
      • Overture VC participated in a $12M Series A funding round for Bedrock Energy, an Austin, Texas-based startup specializing in geothermal heating and cooling systems. Bedrock Energy plans to use the funds to advance its geothermal technologies and expand deployments in Colorado, Utah, and neighboring states. - learn more
      • Navigate Ventures LLC participated in a $7.2M Series A funding round for XILO, a San Diego-based insurance technology startup that provides a quoting and sales automation platform to help independent insurance agencies convert the next generation of insurance shoppers; the funds will be used to scale operations, manufacturing, and commercial efforts for its acne products. - learn more
      • Upfront Ventures participated in a $5.25M Seed funding round for 1up.ai, a New York-based company that automates knowledge for sales teams; the funds will be used to empower their growing customer base, including industry leaders like WalkMe, Gladly, and Deliveroo. - learn more
      • MTech Capital participated in a $2.2M Pre-Seed funding round for Qumis, a Chicago-based AI platform designed to transform insurance knowledge work; the funds will be used to scale its AI capabilities, accelerate product development, and expand its customer base. - learn more
      • Amboy Street Ventures participated in a SEK 304M Series B funding round for Gesynta Pharma, a Stockholm-based pharmaceutical company specializing in anti-inflammatory and pain-relief treatments, with the funds directed toward advancing a Phase II clinical trial of their lead candidate, vipoglanstat, for endometriosis. - learn more

      LA Exits

      • Bandy Manufacturing, a Los Angeles-based provider of aerospace fasteners and components, has been acquired by Novaria Group to enhance its portfolio and expand its capabilities in the aerospace and defense industries. - learn more
      • Pangea, a company specializing in eco-friendly and sustainable products with a focus on innovative technology solutions, is being acquired by Nature's Miracle Holding Inc. to accelerate growth and capitalize on synergies in sustainability and tech-driven product development. - learn more
      • Notisphere, a healthcare communication platform streamlining recall and alert management, has been acquired by Par Excellence Systems to enhance its capabilities in delivering efficient supply chain solutions for the healthcare industry. - learn more
      • Cryogenic Machinery Corp., a North Hollywood, California-based manufacturer specializing in cryogenic pumps for industrial gas and energy applications, has been acquired by PSG, a Dover company, to enhance PSG's portfolio of specialized fluid handling solutions. - learn more

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      The New Face of Live Shopping: Whatnot’s $5B Journey

      🔦 Spotlight

      Hello Los Angeles,

      This week has been a challenging one for many in our city as we continue to face the aftermath of the recent wildfires. Recovery efforts are in full swing, and as always, the strength and resilience of our community shine through.

      If you or someone you know has been impacted, there are resources available to help navigate this difficult time:

      • Pacific Palisades Fire Damage Maps: View here

      These tools can provide support, whether you’re looking for financial assistance, housing resources, or updates on affected areas.

      While our community focuses on recovery, we’re also reminded of what makes LA unique: its unrelenting drive to build, create, and innovate. A great example this week comes from Whatnot, the live shopping platform co-founded in 2019 by Grant LaFontaine and Logan Head, which has just achieved a major milestone.

      Whatnot announced it raised $265 million in Series E funding, valuing the company at an impressive $5 billion.

      For those unfamiliar, Whatnot combines shopping and entertainment through live-streamed auctions. Think of it as a vibrant, interactive marketplace where sellers showcase everything from trading cards and collectibles to fashion items, all in real time. Buyers can bid during the stream, creating a sense of excitement and connection that feels more personal than traditional online shopping.

      The company’s new funding—co-led by Greycroft, DST Global, and Avra Capital—will drive expansion into markets like Australia and bring improvements to seller tools, from inventory management to advanced analytics. But what stands out most is Whatnot’s focus on its people. CEO Grant LaFontaine announced plans to buy back $72 million in shares for long-term employees, a move that underscores the company’s dedication to sharing its success.

      As we move forward, let’s celebrate stories like these that show how innovation thrives in LA—even amid challenges. Whether it’s supporting wildfire recovery, building the next great startup, or simply connecting with others, we each play a role in shaping the spirit of our city.


      🤝 Venture Deals

      LA Companies

      • Phase Four, a leader in advanced in-space propulsion systems, announced the first close of its Series C funding round, securing nearly 60% of the target raise, led by Artemis Group Capital, to ramp up production of its Valkyrie Hall Effect Thrusters to at least 250 units annually and develop cutting-edge propulsion technologies for defense and national security needs. - learn more
      • Proper, a next-generation supplement brand launched by fitness entrepreneur Amanda Kloots, secured investment from Ben Bennett's Beauty Accelerator, The Center, to redefine the supplement industry with innovative, nutrient-focused wellness solutions tailored for modern lifestyles. - learn more
      LA Venture Funds
      • Sound Ventures participated in a $17M funding round for Reshop, a platform simplifying the returns process for consumers and merchants, with plans to use the funds to enhance their technology and expand their services. - learn more
      • LFX Venture Partners participated in a $30M strategic funding round for Shippeo, a Paris-based company specializing in real-time multimodal supply chain transportation visibility; the funds will support Shippeo's global expansion, particularly across North America and the Asia-Pacific region. - learn more
      • Amboy Street Ventures participated in a $15M Series A+ funding round for Granata Bio, a biotechnology company focused on developing advanced gene therapies; the proceeds will be used to accelerate the development of their pipeline and expand their research capabilities. - learn more
      • BAM Ventures participated in a $700,000 seed funding round for MX Locker, an online marketplace for buying and selling motocross gear and parts; the company plans to use the proceeds to enhance its platform and expand its user base. - learn more
      • Crosscut Ventures participated in a $7.15M seed funding round for SoloPulse, an Atlanta-based company developing advanced radar technology; the funds will be used to enhance their product development and expand market reach. - learn more
      • Starburst Ventures participated in Loft Orbital’s $170M Series C funding round, bringing the San Francisco-based satellite infrastructure provider’s total capital raised to $280 million, with the funds aimed at accelerating their "condosat" missions to simplify and expand access to space. - learn more
      • Overture VC participated in a $100M Series B funding round for Harbinger, a Southern California-based electric vehicle company specializing in medium-duty EVs; the funds will be used to accelerate the production of their electric vehicle platforms. - learn more
      • Muse Capital and Time BioVentures participated in an $18M Series A funding round for Conceivable Life Sciences, a New York-based biotech company developing the world's first AI-powered automated IVF lab; the funds will support their ongoing commercial pilot program in Mexico City and preparations for a U.S. launch targeted for early 2026. - learn more
      • B Capital Group participated in a $25M Series B funding round for Labviva, a Boston-based AI-driven procurement platform for life sciences; the funds will be used to accelerate product development, enhance marketing and customer support, and expand internationally. - learn more
      • Focalpoint Partners participated in a seed funding round for Kerna Labs, a San Francisco-based AI biotechnology company focused on advancing mRNA payload design for new therapies, with the funds supporting operational expansion and development efforts. - learn more

      LA Exits

      • Intracom Systems, a pioneer in software-based communication solutions, has been acquired by IPC, a global leader in trading communications technology, to enhance IPC's SaaS communications offerings for the financial services industry. - learn more
      • Adexa, a provider of advanced supply chain planning solutions, has been acquired by Eyelit Technologies to enhance its Manufacturing Operations Management (MOM) and Manufacturing Execution Systems (MES) offerings and expand its market presence. - learn more
      • Caramel, a platform specializing in simplifying online vehicle transactions, has been acquired by eBay to enhance its offerings for secure and streamlined automotive buying and selling experiences. - learn more
      • ImaginAb, a biotechnology company specializing in antibody-based imaging and therapeutic solutions, has been acquired by Telix Pharmaceuticals to expand its next-generation therapeutic assets and biologics technology platform. - learn more
      • Sleepypod, a global leader in crash-test-certified safety harnesses and carriers for pets, has been acquired by Paw Prosper to enhance its commitment to pet well-being and expand its portfolio of innovative pet safety solutions. - learn more

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