LA Venture Podcast: Product Launch Guru Ryan Hoover of Product Hunt and Weekend Fund

Minnie Ingersoll
Minnie Ingersoll is a partner at TenOneTen and host of the LA Venture podcast. Prior to TenOneTen, Minnie was the COO and co-founder of $100M+ Shift.com, an online marketplace for used cars. Minnie started her career as an early product manager at Google. Minnie studied Computer Science at Stanford and has an MBA from HBS. She recently moved back to L.A. after 20+ years in the Bay Area and is excited to be a part of the growing tech ecosystem of Southern California. In her space time, Minnie surfs baby waves and raises baby people.

On this week's episode of the L.A. Venture podcast, hear from Ryan Hoover, founder of Product Hunt and investor at Weekend Fund.

Product Hunt began as a passion project email list and grew into a website. A self-described "nerd," Ryan says he "loves to discover new technologies, new products and, you know, play with new apps, not to use them, but just out of curiosity." The response was big. Product Hunt now is a place where users can discover the latest mobile apps, websites and technology products made by everyone from indie coders to giant companies.


Ryan sees product launches as similar to startups. At Weekend Fund, he and his co-founder, Vedika Jain, invest broadly with a focus on business-to-business (B2B) and consumer-focused companies. He says they view their investments through two different lenses: "companies that are capitalizing on a consumer behavior shift..." and technology shifts, new tech that's allowing founders to build something that was previously impossible to do.

They're keeping the fund small at $10 million and invest $100,000 to $200,000 per company. They prefer to partner in rounds, as opposed to leading them.

Weekend Fund has some luminary LPs including Marc Andreessen, Chris Dixon and... me. ;)

Hear Ryan reveal specific priorities for a successful product launch, fascinating and detailed insight into building community and how he decides what companies to invest in. Plus, he shares his take on emerging trends.

Ryan Hoover is the founder of Product Hunt and investor at The Weekend Fund.

dot.LA Sr. Podcast Producer & Editor Laurel Moglen contributed to this post.

Want to hear more of L.A. Venture? Listen on Apple Podcasts, Stitcher, Spotify or wherever you get your podcasts.

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Do you know something we should know about L.A. tech or venture capital? Reach out securely via Signal: +1 917 434 4978.

Harrison is dot.LA's senior finance reporter. They previously worked for Gizmodo, Fast Company, VentureBeat and Flipboard. Find them on Twitter: @harrisonweber. Send tips on L.A. deals to harrison@dot.la. Pronouns: they/them.

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