Could Plant Prefab Solve California's Housing Crisis?

David Shultz

David Shultz reports on clean technology and electric vehicles, among other industries, for dot.LA. His writing has appeared in The Atlantic, Outside, Nautilus and many other publications.

Could Plant Prefab Solve California's Housing Crisis?

Promising cheaper, greener homes, Rialto-based Plant Prefab is seeing demand soar, as housing prices are hitting new highs.

Last week, Plant Prefab opened its second factory, in Ontario, and on Tuesday announced that it raised an additional $30 million for a third highly automated factory. The homes are priced lower than new construction – a key selling point as the cost of housing skyrockets to levels not seen in decades.


Prefabricated housing construction has exploded in recent years, as L.A. has looked to the dwelling style as a way of diversifying its housing supply and tackling the housing crisis.

Plant Prefab says its forthcoming third factory will allow the company to cut waste by up to 30% while saving 10% to 25% on cost and reducing construction times by 20% to 50% compared to traditional building methods.

Prefab also claims their homes are 30% better than the average home built in California in 2020 under Title 24 energy efficiency standards. Both new plants, including the one that opened last week in Ontario, California, will simply allow the company to do more volume, too. As the 94-person company closes in on completing its 100th building, founder and CEO Steve Glenn says their focus will remain on urban settings where the customization options offered by Plant Prefab make it an attractive option for developers building where space is at a premium and often irregular in shape. But before Plant Prefab got its start six years ago, Glenn says the combination of high quality, sustainable, and custom prefabricated homes wasn't the norm.

"If a company existed and it had the right technology and processes, we could solve the problems of hundreds of thousands of individuals and affordable housing nonprofits who need a better way to build, particularly for cities, which is where most custom projects were built," he said.

Prefabricated construction offers a number of advantages that makes it appealing for builders who are trying to reduce waste, save money and lessen the environmental impacts. Building in a factory rather than onsite eliminates variables like weather, allowing builders to work all year round without concern for rain or snow. Factories also allow for much greater precision and easier recycling.

"When you see a site-built house, there are dumpsters filled with debris. Most of that debris can be recycled in a factory. Drywall is recycled, the wood is recycled, metal is sent back to the metal workers," said Sheri Koones, an expert on prefabrication and author of "Downsize: Living Large in a Small House."

Koones also points out that when you're building indoors you don't have to worry about closing the structure up quickly, which allows for more careful application of insulation and energy savings over the lifetime of the house. Items like windows and flooring can be purchased in bulk and delivery trucks only need to make one stop, which burns less fuel than visiting multiple sites.

"[Plant Prefab] have always been very environmentally friendly and they've always looked for innovative ways to make their houses green," she said.

For Glenn, who had abandoned his childhood dreams of architecture in college and entered into the world of tech—prior to Plant Prefab, he was CEO of PeopleLink and a VR imagineer at Disney — the return to architecture, albeit on the business end, is a welcome one. After all, he explains, if he can't be an architect himself, he can still work as a developer and hire talented architects and "let them do great things."

And that experience in software has proven plenty valuable.

"I'm a big fan of a lean startup approach," he said. "It reflects something that software engineers learned in the '80s, which is if you spend too much time on design up front, it turns out you don't really know enough about the problem."

LA’s Upgrade in Travel and NBA Viewing
Image Source: Los Angeles World Airports

🔦 Spotlight

Exciting developments are underway for Los Angeles as the city prepares for major upgrades in both travel and entertainment. The Los Angeles Board of Airport Commissioners has approved an additional $400 million for the Automated People Mover (APM) at LAX, increasing its total budget to $3.34 billion. This boost ensures the elevated train’s completion by December 8, 2025, with service starting in January 2026. For Angelenos, this means a significant improvement in travel convenience. The APM will streamline connections between parking, rental car facilities, and the new Metro transit station, drastically cutting traffic congestion around the airport. Imagine a future without the dreaded 30-minute traffic delays at LAX! The APM will operate 24/7, reducing airport traffic by 42 million vehicle miles annually and carrying 30 million passengers each year, while also creating thousands of local jobs and supporting small businesses.

Meanwhile, the NBA is also making waves with its new broadcasting deals. The league has signed multi-year agreements with ESPN, NBC, and Amazon Prime Video, marking a notable shift in media partnerships. ESPN will maintain its long-standing role, NBC returns as a network broadcaster after years away, and Amazon Prime Video will provide NBA games through its streaming platform. Starting with the 2025-2026 season, these deals will enhance the league's reach and revenue, aligning with the NBA's goal to expand its audience and adapt to evolving viewing habits. Whether you're catching the action on TV or streaming online, these changes promise to elevate the fan experience and bring more basketball excitement to Los Angeles.


🤝 Venture Deals

LA Companies

  • Pearl, a startup that makes AI-powered software that assists dentists in identifying cavities, gum disease, and other dental conditions, raised a $58M Series B funding led by Left Lane Capital with Smash Capital, and others also participating. - learn more

LA Venture Funds

  • Fulcrum Venture Group participated in a prior $3.5M Pre-Seed Round for Code Metal, a developer tools startup. - learn more
  • B Capital co-led a $12.5M Seed Round for Star Catcher, a startup that aims to develop a space-based grid that captures solar energy in space and distributes it to satellites and other space assets. - learn more
  • Mantis VC and Amplify participated in a $140M Series C for Chainguard, an open source security startup. - learn more
  • Prominent LA venture capitalist, Carter Reum and wife, Paris Hilton, participated in a $14M Seed/Series A for W, the men’s personal care brand from Jake Paul. - learn more

LA Exits


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🤫 The Secret to Staying Fit at Your Desk: 6 Essential Under-Desk Exercise Machines

Health experts are sounding the alarm: our sedentary jobs are slowly killing us, yet we can't abandon our desks if we want to keep the lights on. It feels like we're caught between a rock and a hard place. Enter under-desk exercise machines – the overlooked heroes (albeit kind of goofy looking) of the modern workspace. These devices let tech professionals stay active, enhance their health, and increase their productivity, all without stepping away from their screens. Here are 6 fantastic options that will enhance the way you work and workout simultaneously.

DeskCycle Under Desk Bike Pedal Exerciser

This bike has nearly ten thousand five-star reviews on amazon. It works with nearly any desk/chair setup. It is quiet, sturdy and allows up to 40 pounds of resistance. If you are looking for an under-desk bike this is a fantastic option.

Type: Under-Desk Bike

Price: $180 - $200


Sunny Health & Fitness Dual Function Under Desk Pedal Exerciser

This under-desk bike is extremely quiet due to the magnetic resistance making it an ideal option if you work in a shared space. It doesn’t slip, has eight levels of resistance, and the option to work legs and arms. It’s about half the price of the DeskCycle bike making it a solid mid-range option for those looking to increase their daily activity.

Type: Under-Desk Bike

Price: $100 - $110


Sunny Health & Fitness Sitting Under Desk Elliptical

This under-desk elliptical comes in multiple colors if you really want to underscore that you are a quirky individual, in case an under-desk elliptical isn’t enough. This model is a bit heavy (very sturdy), has eight different resistance levels, and has more than nine thousand 5-star reviews.

Type: Under-Desk Elliptical

Price: $120 - $230


DeskCycle Ellipse Leg Exerciser

This under-desk elliptical is another great option. It is a bit pricey but it’s quiet, well-made and has eight resistance levels. It also syncs with your apple watch or fitbit which is a very large perk for those office-wide “step” challenges. Get ready to win.

Type: Under-Desk Elliptical

Price: $220 - $230


Daeyegim Quiet LED Remote Treadmill

If you have a standing desk and are looking to walk and work this is a fantastic option. This walking-only treadmill allows you to walk between 0.5 to 5 mph (or jog unless you have the stride length of an NBA forward). It is very quiet, which is perfect if you want to use it near others or during a meeting. You can’t change the incline or fold it in half but it is great for simply getting in some extra steps during the work day.

Type: Under-Desk Treadmill

Price: $220 - $230


Sunny Health & Fitness Foldable Manual Treadmill

This under-desk treadmill isn’t the most premium model but it is affordable and has an impressive array of features. It is a manual treadmill meaning it doesn’t need to be plugged in; it is foldable and offers an incline up to 13%. I personally can’t imagine working and walking up a 13% incline but if that sounds like your cup of tea, then I truly respect the hustle.

Type: Under-Desk Treadmill

Price: $150 - $200




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🤠Musk Picks Texas and 🔥Tinder AI Picks Your Profile Pictures

🔦 Spotlight

Tinder is altering dating profile creation with its new AI-powered Photo Selector feature, designed to help users choose their most appealing dating profile pictures. This innovative tool employs facial recognition technology to curate a set of up to 10 photos from the user's device, streamlining the often time-consuming process of profile setup. To use the feature, users simply take a selfie within the Tinder app and grant access to their camera roll. The AI then analyzes the photos based on factors like lighting and composition, drawing from Tinder's research on what makes an effective profile picture.

The selection process occurs entirely on the user's device, ensuring privacy and data security. Tinder doesn't collect or store any biometric data or photos beyond those chosen for the profile, and the facial recognition data is deleted once the user exits the feature. This new tool addresses a common pain point for users, as Tinder's research shows that young singles typically spend about 25 to 33 minutes selecting a profile picture. By automating this process, Tinder aims to reduce profile creation time and allow users to focus more on making meaningful connections.

In wholly unrelated news, Elon Musk has announced plans to relocate the headquarters of X (formerly Twitter) and SpaceX from California to Texas. SpaceX will move from Hawthorne to Starbase, while X will shift from San Francisco to Austin. Musk cited concerns about aggressive drug users near X's current headquarters and a new California law regarding gender identity notification in schools as reasons for the move. This decision follows Musk's previous relocation of Tesla's headquarters to Texas in 2021.

🤝 Venture Deals

LA Companies

LA Venture Funds

LA Exits

  • Penguin Random House agreed to acquire comic book publisher Boom! Studios from backers like Walt Disney Co. - learn more

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