'This Is a Permanent Change': LA's Moving Analytics Is Betting Telehealth Is Here to Stay

Keerthi Vedantam

Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.


Downtown Los Angeles-based Moving Analytics, which uses telehealth tools to lower the barriers to entry for the 6 million Americans suffering from heart disease, announced it has raised $6 million in seed funding Monday.

The eight-year-old company has nabbed customers like Highmark Health, Kaiser Permanente and the Department of Veterans Affairs.

Its rise is yet another example of how the health industry is embracing telehealth and virtual settings post-pandemic, making access easier to cardiac rehab services, which has been plagued by poor attendance for years.

"I think this is a permanent change," said Moving Analytics co-founder and CEO Harsh Vathsangam. "A lot more patients are getting access to care that would not have had access to care."

Cardiac rehabilitation is a comprehensive set of preventative services often provided to people who have suffered a stroke, heart surgery or heart attack in order to improve their heart health. Patients undergo supervised physical activities and mental health counseling to reduce stress and alleviate future heart problems.

Getting patients to attend can be difficult; only 16% of patients show up to their first class. Cardiac rehab requires people to take extra time out of their day to travel and complete activities, which restricts people who cannot travel because of work schedules or disabilities. Women and minorities, especially, participate in cardiac rehab less often than white men due to scheduling and language barriers.

Cardiac rehab centers are also space-constricted, and scheduling multiple people for physical therapy, especially after work hours, can be difficult. Cofounder and CEO of Moving Analytics Harsh Vathsangam said the company has seen waitlists for classes during the most popular hours span as long as three months.

Moving Analytics CEO and co-founder Harsh Vathsangam, PhD

When a patient is referred to Moving Analytics, the company sends over weight scales, a pressure cuff and an activity tracker, along with instructions on how to download a smartphone app. Patients are paired with a technical support agent to troubleshoot problems, and a coach who is often a registered nurse or an exercise physiologist. After compiling a profile on the patient's behavioral and social determinants of health, coaches take them through a series of activities.

"It's a very, very interactive process," Vathsangam said. "Our coaches work with you to really understand what your day-to-day life plans are. What are the challenges you're facing? And then they act more as mentors to help you pick the goals that you want to achieve success and then give you the clinical expertise."

The $6 million funding will go toward growing support and operational teams within the company, and creating new product features, including a data analytics platform for patient providers, and integrations with the Apple Watch and other wearables.

When the pandemic shuttered access to cardiac rehab centers around the country, health services were quick to pivot to virtual classes. Companies like Texas-based NextGen RPM, as well as institutions like Johns Hopkins, began to coordinate home-based care.

"Our idea was, 'how can we extend this life saving service beyond the four walls of a hospital facility or outpatient facility?'" Vathsangam said. "And that's basically what led us to create our program."

Moving Analytics began offering virtual services in 2015. Vathsangam said he soon found 80% of patients were completing rehab over the 90 day period, while study from the Journals of the American Heart Association found that completion rates for in-person rehab hovered at around 27%. Vathsangam said 40% of its virtual patients were women, while another study found that 80% of women who are prescribed cardiac rehab do not utilize the service.

It will also go to what Vathsangam calls an "AI-based coach" to guide patients through niche lifestyle changes around smoking and diet changes, and to modify patients' exercises based on their progress.

"This is an opportunity to capture and get access to life-saving services for thousands of people who would not otherwise get it," Vathsangam said.


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If Angelenos Don’t Seize the Curb, They Risk Losing Sidewalk Dining

Maylin Tu
Maylin Tu is a freelance writer who lives in L.A. She writes about scooters, bikes and micro-mobility. Find her hovering by the cheese at your next local tech mixer.
Connie Llanos, Jordan Justus and Gene Oh
Justin Janes, Vizeos Media

Three years ago, Los Angeles went into lockdown due to the COVID-19 pandemic. Now, cities like L.A. are struggling to hold on to pandemic-era transportation and infrastructure changes, like sidewalk dining and slow streets, while managing escalating demand for curb space from rideshare and delivery.

At Curbivore, a conference dedicated to “commerce at the curb” held earlier this month in downtown Los Angeles, the topic was “Grading on a Curb: The State of our Streets & Cities in 2023,” a panel moderated by Drew Grant, editorial director for dot.LA.

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Plug In South LA Accelerator Launches 4th Cohort to Double Down On Black and Latinx Communities

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

Plug In South LA Accelerator Launches 4th Cohort to Double Down On Black and Latinx Communities
Provided by Plug In

Last week, Plug In, a South LA accelerator program, announced the launch of its fourth cohort. The deadline to apply is March 24 and the program will begin in April and end mid-July.

While Plug In got its start by helping South LA’s tech ecosystem, the company is not limiting the talent pool to local companies. Instead, Plug In is widening its reach by allowing startups from across the nation to participate. The 12-week program is focused on finding founders in the health care, digital media, edtech, climate and sustainability sectors.

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How the 'Thrift Haul' Boosted Secondhand Ecommerce Platforms

Lon Harris
Lon Harris is a contributor to dot.LA. His work has also appeared on ScreenJunkies, RottenTomatoes and Inside Streaming.
How the 'Thrift Haul' Boosted Secondhand Ecommerce Platforms
Evan Xie

If you can believe it, it’s been more than a decade since rapper Macklemore extolled the virtues of thrift shopping in a viral music video. But while scouring the ranks of vintage clothing stores looking for the ultimate come-up may have waned in popularity since 2012, the online version of this activity is apparently thriving.

According to a new trend story from CNBC, interest in “reselling” platforms like Etsy-owned Depop and Poshmark has exploded in the years since the start of the COVID-19 pandemic and lockdown. In an article that spends a frankly surprising amount of time focused on sellers receiving death threats before concluding that they’re “not the norm,” the network cites the usual belt-tightening ecommerce suspects – housebound individuals doing more of their shopping online coupled with inflation woes and recession fears – as the causes behind the uptick.

As for data, there’s a survey from Depop themselves, finding that 53% of respondents in the UK are more inclined to shop secondhand as living costs continue to rise. Additional research from Advance Market Analytics confirms the trend, citing not just increased demand for cheap clothes but the pressing need for a sustainable alternative to recycling clothing materials at its core.

The major popularity of “thrift haul” videos across social media platforms like YouTube and TikTok has also boosted the visibility of vintage clothes shopping and hunting for buried treasures. Teenage TikToker Jacklyn Wells scores millions of views on her thrift haul videos, only to get routinely mass-accused of greed for ratching up the Depop resell prices for her coolest finds and discoveries. Nonetheless, viral clips like Wells’ have helped to embed secondhand shopping apps more generally within online fashion culture. Fashion and beauty magazine Hunger now features a regular list of the hottest items on the re-sale market, with a focus on how to use them to recreate hot runway looks.

As with a lot of consumer and technology trends, the sudden surge of interest in second-hand clothing retailers was only partly organic. According to The Drum, ecommerce apps Vinted, eBay, and Depop have collectively spent around $120 million on advertising throughout the last few years, promoting the recent vintage shopping boom and helping to normalize second-hand shopping. This includes conventional advertising, of course, but also deals with online influencers to post content like “thrift haul” videos, along with shoutouts for where to track down the best finds.

Reselling platforms have naturally responded to the increase in visibility with new features (as well as a predictable hike in transaction fees). Poshmark recently introduced livestreamed “Posh Shows” during which sellers can host auctions or provide deeper insight into their inventory. Depop, meanwhile, has introduced a “Make Offer” option to fully integrate the bartering and negotiation process into the app, rather than forcing buyers and sellers to text or Direct Message one another elsewhere. (The platform formerly had a comments section on product pages, but shut this option down after finding that it led to arguments, and wasn’t particularly helpful in making purchase decisions.)

Now that it’s clear there’s money to be made in online thrift stores, larger and more established brands and retailers are also pushing their way into the space. H&M and Target have both partnered with online thrift store ThredUp on featured collections of previously-worn clothing. A new “curated” resale collection from Tommy Hilfiger – featuring minorly damaged items that were returned to its retail stores – was developed and promoted through a partnership with Depop, which has also teamed with Kellogg’s on a line of Pop-Tarts-inspired wear. J.Crew is even bringing back its classic ‘80s Rollneck Sweater in a nod to the renewed interest in all things vintage.

Still, with any surge of popularity and visibility, there must also come an accompanying backlash. In a sharp editorial this week for Arizona University’s Daily Wildcat, thrift shopping enthusiast Luke Lawson makes the case that sites like Depop are “gentrifying fashion,” stripping communities of local thrift stores that provide a valuable public service, particularly for members of low-income communities. As well, UK tabloids are routinely filled with secondhand shopping horror stories these days, another evidence point as to their increased visibility among British consumers specifically, not to mention the general dangers of buying personal items from strangers you met over the internet.