Behind Her Empire Podcast: Talking Bravery In Business With Fashion Designer Misha Nonoo

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

Behind Her Empire Podcast: Talking Bravery In Business With Fashion Designer Misha Nonoo
Misha Nonoo

On this episode of Behind Her Empire, find out about Misha Nonoo, founder and CEO of her namesake company — a womenswear brand known for its sustainable, sleek, and timeless ready-to-wear pieces.


What you'll hear about:

  • Misha talks about her love of fashion and why she ended up going to business school vs fashion school
  • How Misha decided to launch her own brand and why she thinks "beginner's luck" was in her favor
  • Misha opens up about a difficult period in her life when she was dealing with her divorce and a massive restructuring of her business
  • How Misha became the first fashion designer to use social media as a venue for her fashion shows, despite the many skeptics at the time
  • Misha shares her experience and advice when it comes to fundraising
  • What sustainability means for Misha in her life and business
  • Misha talks about life as a new mom and how she's designed her life to manage motherhood & entrepreneurship
  • The importance of women supporting women and why it's key to Misha's mission
I've always bootstrapped my business and I kind of bootstrapped my life. I'm just not a wasteful person. And that is also what drove me to launch on demand was that I saw how much waste there was in the world and in this industry, and I had a very, very hard time living with that.

— Misha Nonoo

I really genuinely believe that if you can find gratitude, even among the darkest moments, you will survive.

— Misha Nonoo

Misha Nonoo is a fashion designer who was born in Bahrain, raised in London and educated in Paris. Her multicultural upbringing exposed her to a diverse set of influences, helping her to develop a unique outlook for the modern woman through the development of a "capsule wardrobe." She was the first designer to use social media as a venue for fashion shows, exclusively debuting her Spring/Summer 2016 collection on Instagram and her Fall 2016 collection on Snapchat. She was also an early adopter of the direct-to-consumer model, which increases transparency, lowers pricing and promotes sustainability by reducing waste.

Want more? Subscribe to Behind Her Empire on Stitcher, Apple Podcasts, SpotifyiHeart Radio or wherever you get your podcasts.

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Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

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