Behind Her Empire Podcast: Talking Bravery In Business With Fashion Designer Misha Nonoo

On this episode of Behind Her Empire, find out about Misha Nonoo, founder and CEO of her namesake company — a womenswear brand known for its sustainable, sleek, and timeless ready-to-wear pieces.


What you'll hear about:

  • Misha talks about her love of fashion and why she ended up going to business school vs fashion school
  • How Misha decided to launch her own brand and why she thinks "beginner's luck" was in her favor
  • Misha opens up about a difficult period in her life when she was dealing with her divorce and a massive restructuring of her business
  • How Misha became the first fashion designer to use social media as a venue for her fashion shows, despite the many skeptics at the time
  • Misha shares her experience and advice when it comes to fundraising
  • What sustainability means for Misha in her life and business
  • Misha talks about life as a new mom and how she's designed her life to manage motherhood & entrepreneurship
  • The importance of women supporting women and why it's key to Misha's mission
I've always bootstrapped my business and I kind of bootstrapped my life. I'm just not a wasteful person. And that is also what drove me to launch on demand was that I saw how much waste there was in the world and in this industry, and I had a very, very hard time living with that.

— Misha Nonoo

I really genuinely believe that if you can find gratitude, even among the darkest moments, you will survive.

— Misha Nonoo

Misha Nonoo is a fashion designer who was born in Bahrain, raised in London and educated in Paris. Her multicultural upbringing exposed her to a diverse set of influences, helping her to develop a unique outlook for the modern woman through the development of a "capsule wardrobe." She was the first designer to use social media as a venue for fashion shows, exclusively debuting her Spring/Summer 2016 collection on Instagram and her Fall 2016 collection on Snapchat. She was also an early adopter of the direct-to-consumer model, which increases transparency, lowers pricing and promotes sustainability by reducing waste.

Want more? Subscribe to Behind Her Empire on Stitcher, Apple Podcasts, Spotify iHeart Radio or wherever you get your podcasts.

Subscribe to our newsletter to catch every headline.

On this week's episode of LA Venture, hear from Marcos Gonzalez, the managing partner at Vamos Ventures, a seed-stage venture fund which invests in Latino and diverse founders. Over half of L.A. County is Latino. A relatively new fund, investments are in the range of $100,000 to $500,000. Seems like a great time to be investing in this community! And, Vamos is hiring...

Read more Show less

El Segundo-based telemedicine technology provider Cloudbreak Health and Florida-based UpHealth Holdings, a digital healthcare provider, announced they will combine and go public via a SPAC in a deal that values the combined companies at $1.35 billion.

Named UpHealth, Inc., the new company aims to streamline online health care by becoming a single provider of four different services: telehealth, teletherapy, a health care appointment and management system and an online pharmacy.

UpHealth runs healthcare platform Thrasys Inc. and MedQuest Pharmacy, along with two other behavioral health companies. The merger with Cloudbreak, which under the pandemic expanded their interpretation services to remote medicine, will give the new company a foothold in almost 2,000 hospitals.

"What we wanted to do was form a business that could really be a digital infrastructure for health care across the continuum of care, right from home to hospital," said Jamey Edwards, the co-founder and executive director of Cloudbreak. Under the agreement, he will become the company's chief operating officer.

GigCapital2 expects the merger transaction to close at the start of Q1 2021. UpHealth will be publicly traded under the ticker "UPH" on the New York Stock Exchange. UpHealth's integrated care management platform serves over 5 million people, and is expected to reach 40 million over the next three years, according to the company.

Jamey Edwards, Cloudbreak

Jamey Edwards, co-founder and executive director of Cloudbreak

COVID-19 caused a meteoric growth in the use of telehealth services. In February, 0.1% of Medicare primary visits were provided through telehealth. In April, that number was nearly 44%, according to the U.S. Department of Health and Human Services.

"Key stakeholders have seen and responded well to the benefits that telemedicine can bring, but they need a more comprehensive, integrated solution," said Al Gatmaitan, who has been named the co-chief executive officer of UpHealth. "This is what UpHealth focuses on, the adoption of digital health solutions well beyond the pandemic crisis."

The deal with the blank check company GigCapital2 gives the two digital health companies access to a wider network. UpHealth and its family of companies operate in 10 countries and their pharmacy has 13,000 e-prescribers in the U.S.


UpHealth will use the Cloudbreak platform as part of their global telehealth services to provide patients with round-the-clock care under a variety of specialties, including telepsychiatry and tele-urology. UpHealth also has contracts internationally, to provide country-wide care in India, Southeast Asia and Africa.

Edwards joined Cloudbreak in 2008 when it went from public to private. It has raised $35 million in venture funds, most recently in the first quarter of this year scoring $10 million from Columbia Partners Private Capital.

Ryan Edwards, the co-founder of Happier Camper, said he's asked all the time if his company leans on influencer marketing to promote their vintage-style trailers beloved by millennials.

With a waitlist six months out and demand growing from hotel-weary travelers, he said it isn't a priority yet.

"We almost don't need to," said Edwards.

That's because the $25,000 to $50,000 custom trailers have been a hit with a loyal fan base, and rising demand during the pandemic has only helped. Orders for compact trailers at the lower price end, including Happier Camper's 75-square-foot camper, are growing as newbie road trippers look for COVID-safe travels.

Read more Show less
RELATEDEDITOR'S PICKS

Trending