On this episode of Behind Her Empire, find out about Misha Nonoo, founder and CEO of her namesake company — a womenswear brand known for its sustainable, sleek, and timeless ready-to-wear pieces.
What you'll hear about:
- Misha talks about her love of fashion and why she ended up going to business school vs fashion school
- How Misha decided to launch her own brand and why she thinks "beginner's luck" was in her favor
- Misha opens up about a difficult period in her life when she was dealing with her divorce and a massive restructuring of her business
- How Misha became the first fashion designer to use social media as a venue for her fashion shows, despite the many skeptics at the time
- Misha shares her experience and advice when it comes to fundraising
- What sustainability means for Misha in her life and business
- Misha talks about life as a new mom and how she's designed her life to manage motherhood & entrepreneurship
- The importance of women supporting women and why it's key to Misha's mission
I've always bootstrapped my business and I kind of bootstrapped my life. I'm just not a wasteful person. And that is also what drove me to launch on demand was that I saw how much waste there was in the world and in this industry, and I had a very, very hard time living with that.
— Misha Nonoo
I really genuinely believe that if you can find gratitude, even among the darkest moments, you will survive.
— Misha Nonoo
Misha Nonoo is a fashion designer who was born in Bahrain, raised in London and educated in Paris. Her multicultural upbringing exposed her to a diverse set of influences, helping her to develop a unique outlook for the modern woman through the development of a "capsule wardrobe." She was the first designer to use social media as a venue for fashion shows, exclusively debuting her Spring/Summer 2016 collection on Instagram and her Fall 2016 collection on Snapchat. She was also an early adopter of the direct-to-consumer model, which increases transparency, lowers pricing and promotes sustainability by reducing waste.
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