Behind Her Empire Podcast: ThirdLove Aims to Disrupt the Legacy Bra Business
Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.
Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.
Heidi Zak is the co-founder and CEO of ThirdLove, one of the fastest-growing brands in the lingerie industry.
When Heidi couldn't find a quality bra that fit her correctly and looked great, she realized there was an opportunity in the market for modern women. In 2013, Heidi left her job at Google to pursue her dream of offering high quality, better-fitting bras and marketing them in a way that didn't push impossible beauty standards.
On this episode of Behind Her Empire, hear Heidi's mission to build a brand for every woman, regardless of her shape, size, age, ethnicity, gender identity or sexual orientation. She believes inclusivity should be the norm, not the exception, and has led the charge, inventing half-cups and offering women more than 80 sizes.
Since ThirdLove was formed, more than 16 million women of all shapes and sizes have used its innovative Fit Finder tool to find a bra that fits their bodies. The company has been valued at a reported $750 million and is generating over $100 million in revenue annually.
Heidi has been recognized as Fortune's "40 Under 40," EY Entrepreneur of the Year and Goldman Sachs' 100 "Most Intriguing Entrepreneurs."
Want more? Subscribe to Behind Her Empire on Stitcher, Apple Podcasts, SpotifyiHeart Radio or wherever you get your podcasts.
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Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.
Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.
Image courtesy of Genies
