Star Trek’s Original Mr. Spock Beams Down for Vaccine-Boosting LA Billboard Campaign

Alan Boyle, GeekWire

GeekWire contributing editor Alan Boyle is an award-winning science writer and veteran space reporter. Formerly of NBCNews.com, he is the author of "The Case for Pluto: How a Little Planet Made a Big Difference." Follow him via CosmicLog.com, on Twitter @b0yle, and on Facebook and MeWe.

Star Trek’s Original Mr. Spock Beams Down for Vaccine-Boosting LA Billboard Campaign
Photo: Julie Nimoy via Twitter

It’s been almost seven years since Leonard Nimoy, the actor who created the role of Mr. Spock on “Star Trek,” passed away due to respiratory disease — but his character may be coming soon to a billboard near you, as part of a widening campaign to encourage COVID-19 vaccination.


The first round of the campaign, organized by Nimoy’s family and L.A. Care Health Plan with the blessing of ViacomCBS, has been in the works in Los Angeles since last May. One billboard design features Nimoy in his Mr. Spock role, giving the split-fingered Vulcan salute with the headline “Save Humanity: Get Vaccinated! It’s the Logical Thing to Do.” The other design shows mask-wearing humans in a Star Trek glow and takes full advantage of Spock’s “Live Long and Prosper” catchline.

“The phrase ‘Live Long and Prosper’ spreads a message that my dad strongly believed in — not only for a long and healthy life, but it also represents peace, tolerance, diversity and unity,” Julie Nimoy, the actor’s daughter, said in a news release. “This project really is a continuation of his mission on lung health.”

Julie Nimoy’s husband, David Knight, told GeekWire in an email that the “L.A. campaign is only the first stop.”

“New billboards in N.Y., Boston, Chicago, D.C., Seattle and Miami are already being discussed,” Knight wrote. “In addition, we’re currently speaking with the World Health Organization about additional billboards specifically on vaccine equity in major cities across the world.”

Knight and his wife are in charge of the Nimoy Knight Foundation, a nonprofit that aims to heighten awareness about lung disease and prevention as a tribute to Leonard Nimoy. The foundation is also working to get a Vulcan-salute statue built outside Boston’s Museum of Science.

Last month, Julie Nimoy lent a sterling silver “Live Long and Prosper” necklace to Jeff Bezos’ Blue Origin space venture for a suborbital trip to space, as a follow-up to Star Trek captain William Shatner’s spaceflight in October.


This story first appeared on GeekWire.

Subscribe to our newsletter to catch every headline.

Cadence

Old Guard on High Alert as Streaming and New Tech Storm Upfronts

Keerthi Vedantam

Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.

Old Guard on High Alert as Streaming and New Tech Storm Upfronts
Netflix and Google Are Poised to Dominate L.A. After the Pandemic

Are the upfronts turning into TV execs’ personal “Black Mirror'' episode?

The annual feeding frenzy—in which C-suite television executives auction off highly-viewed (and costly) advertising time slots— is changing as new streaming behemoths shake up the market. The event often gives viewers and industry watchers insight on what shows are poised to become cultural phenomena, but that too seems to be disrupted at this year’s proceedings.

It’s been two years since major networks and television players convened in New York for a week, and it’s clear that technology is going to change a lot about how the process works.

Read more Show less

Explore Los Angeles Like a Tourist with Atlas Obscura's New Guide

Samson Amore

Samson Amore is a reporter for dot.LA. He previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Samson is also a proud member of the Transgender Journalists Association. Send tips or pitches to samsonamore@dot.la and find him on Twitter at @Samsonamore. Pronouns: he/him

Explore Los Angeles Like a Tourist with Atlas Obscura's New Guide
Photo by Venti Views on Unsplash

The Los Angeles Tourism Department partnered with curiosities and travel website Atlas Obscura for a first of its kind digital interactive map of L.A. County’s top attractions, just in time for the summer influx of tourists.

Read more Show less
https://twitter.com/samsonamore
samsonamore@dot.la
RELATEDEDITOR'S PICKS
LA TECH JOBS
interchangeLA
Trending