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LA Tech ‘Moves’: ImmPACT Bio and Game Play Network Hire New CTOs
Decerry Donato
Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.
“Moves”, our roundup of job changes in L.A. tech, is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here—and if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing Sharmineh O’Farrill Lewis (sharmineh@dot.la). Please send job changes and personnel moves to moves@dot.la.
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ImmPACT Bio, a clinical-stage company dedicated to the discovery of transformative chimeric antigen receptor (CAR) T-cell therapies for cancer patients, named Sylvain Roy as chief technology officer. Roy previously served as vice president of manufacturing operations at ImmunityBio.
Game Play Network, a gaming company with a patented software and technology platform which enables real money wagers on live horse races and casino-style games, appointed Ian Smith as chief technology officer. Prior to this role, Smith served as CTO at Rank Interactive.
Former co-president and chief creative officer at Wieden+Kennedy, Colleen DeCourcy joined social media giant Snap as chief creative officer.
Influencer management agency TalentX Entertainment welcomed Kimberly Duman and Vanessa DelMuro as managing directors. Duman previously served as senior director of talent campaigns at StyleHaul, where DelMuro was SVP of global talent.
SEO agencyGR0 hired Paul Teddy as the new SEO director. Teddy previously worked at Wpromote, a digital marketing agency, as the senior director of SEO.
Media Guarantors, a company that brings filmmakers solutions to support their creative visions, welcomed Marina Lejsek as SVP legal and business affairs. Lejsek worked at Film Finances for the past decade, and was hired by current vice president Kamala Harris to work under her at the San Francisco District Attorney’s office..
Video game developer Riot Games, promoted former product lead Jake Perlman-Garr to global head of corporate development.
Hadi Tabbaa joined multi-stage global investment firm B Capital as partner and global head of investor relations. Prior to this role Tabbaa served as marketing and investor relations at Coatue Management.
D.A. Davidson Companies, a financial services firm hired Adam Waite as managing director to cover the blockchain and digital assets ecosystem. Waite previously served as director at Piper Sandler.
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Decerry Donato
Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.
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dot.LA Summit: Former Dodger Shawn Green on Transitioning From Athlete to Startup Founder
10:30 PM | October 20, 2022
Photo by Samson Amore
After a baseball career spanning 14 years, former Los Angeles Dodgers right fielder Shawn Green decided it was time for a pivot.
Instead of targeting the typical route for former pro athletes and opting to become a commentator or analyst, Green chose to found Santa Monica-based Greenfly, a startup that provides a cloud-based media file sharing platform for a range of clientele from sports teams to retail stores.
Co-founded with CEO Daniel Kirschner, who previously served at Activision Blizzard as head of corporate affairs, Green launched Greenfly in 2014—a decade after he ended his season with the Dodgers.
“I always loved tech, so I figured I know, I want to reinvent myself and explore new things,” Green told panel host and Metropolis CEO Alex Israel at the 2022 dot.LA Summit regarding why he chose to start Greenfly. “The light bulb went off [and I thought] so why don't we become a [software as a service] company, and license our tech to sports networks.”
The 1999 Gold Glove winner and Stanford alumnus said he had dabbled with several startup ideas prior to settling on Greenfly’s concept.
“The first big thing we did was March Madness, and we did a deal with CBS and Turner,” Green said. After that trial run, Greenfly linked with Turner to fully license its software. Green said Greenfly works with the “top 10 biggest sports platforms in the world,” including the NBA, MLB and NHL.
Greenfly’s software platform lets users share files across social media, as well as capture and create content in the app. It also integrates with other content services like Getty Images and Dropbox. The company’s customers include the Dodgers, the San Jose Sharks and Paris Saint-Germain in addition to a number of consumer brands, including massage gun retailer Hyperice.
During the panel, Israel asked Green what key lessons he learned from pro baseball helped inform his career as a startup founder. “The most important thing I learned is you fail a lot,” Green said. “That’s helped a lot with my mindset as a startup, because there’s all sorts of things happening, all of a sudden things flip on a dime.”
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Samson Amore
Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College and previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.
Employee By Day, Influencer By Night: The Rise Of Non-Professional Creators
08:00 AM | October 21, 2022
Photo by Patrick Tomasso on Unsplash
Anasofia Gomez spends her early mornings filming herself journaling, picking up coffee and getting ready for the day. By 9 a.m., she’s ready to start her full-time job as a social media marketer.
The Los Angeles-based creator is just one of the 53% of non-professional creators in the United States who maintain a full-time job while also creating monetized content. Colloquially speaking, Gomez is considered a micro-influencer—creators with followers that range from 1,000 to 100,000.
Gomez treats her content creation as a second job: she starts her day at 6 a.m. just to film her content, which often features her outfits and local recommendations, and ends her days at 11 p.m. by posting her daily video. This level of dedication has earned Gomez almost 38,000 TikTok followers and partnerships with brands like perfume company Dossier and FitOn—a fitness app.
Jon Davids, the CEO of influencer marketing company Influicity, says brands often partner with micro-influencers to create a larger volume of content. Similar to their partnerships with normal influencers, companies will send micro-influencers free products in exchange for a promotional video. Depending on the influencer, some companies will pay over $200 per video.
The difference, of course, is that since companies can pay micro-influencers less, they’ll get more content for their money. For example, he says a mega-influencer may charge $5,000 for one video, while companies can take that same budget and work with roughly 30 micro-influencers.
“You can get lots and lots and lots of content without paying massive amounts of money for it,” Davids says. “And, frankly, the supply is just there.”
But Gomez says the money is often inconsistent. A month-long deal can briefly boost her income, but that doesn’t guarantee a partnership for the upcoming months. The inconsistency isn’t without its benefits, however. Gomez says that since she doesn’t rely on these partnerships for income, she can be more particular about what companies she works with.
Gomez has even turned her micro-influencing, work-life balance into content. Her series documenting her attempts to make the most of her time outside of work has taken off. Gomez’s first video about her “promise to get off the couch and seize life” has over 10 thousand likes. As such, she’s since maintained a series of videos focused on how she uses her time outside of work.
In fact, the “5 to 9” trend, which features people showing off their detailed routines before and after work, often with homemade meals and elaborate skincare routines, can get creators thousands of views. Other micro-influencers highlight content specifically about their careers: lawyers translate legal jargon, nurses discuss their work hours and teachers share their classroom management strategies. Which is to say, for many non-professional creators, quitting their full-time job would likely alter their content and potentially alienate their audience.
To that end, Davids says, these niche communities, such as influencers who make content about engineering or waste management, are often where micro-influencers thrive.
“The micro-influencers that we have today really didn't exist five or six years ago,” Davids says. “People who had very, very small audiences on social weren’t doing it to have any kind of professional presence—they were just kind of creating content for their friends and family.”
Which is why, Davids adds, amateur content creators can actively engage their followers on a more personable level than many mega-influencers.
Nonetheless, Gomez has thought about pursuing content creation full-time. But, she finds that she enjoys the security her traditional job provides compared to the lack of financial consistency from her influencing endeavors.
“You just never know what the future is with social,” Gomez says. “I think you really do have to be in a really good place [financially] to be able to say, ‘I'm going to quit my job and just do content creation.’” Amen.
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Kristin Snyder
Kristin Snyder is dot.LA's 2022/23 Editorial Fellow. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
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