The 2022 LA Auto Show Kicked Off This Week, but EVs Weren’t at the Forefront

David Shultz

David Shultz reports on clean technology and electric vehicles, among other industries, for dot.LA. His writing has appeared in The Atlantic, Outside, Nautilus and many other publications.

Vinfast back of car
LA auto show/Hyundai

Every year, inside the sprawling Los Angeles Conventions Center, the world’s foremost automakers gather to map out the future of personal mobility as part of the LA Auto Show. Against the backdrop of the nation’s plans to electrify 50% of new car sales by 2030 and a state that has pushed for a ban on new gas car sales by 2035, one would think that EVs would be front and center at this year’s show. Instead, the event–at least so far–has revealed just how far most automakers still have to go.


Most manufacturers at the show had only one or two electric models in their line ups. Ford brought the F-150 Lightning and the Mustang Mach-E in various configurations. Porsche had two versions of the Taycan on display. A Lucid Air in a glass box greeted customers outside at registration. Kia brought the EV6 and the Niro EV. But all the brands also featured half a dozen gas-driven platforms as well. The exception to the trend was Chevy, which brought the Bolt EV, the Equinox EV, the Blazer EV, and the Silverado EV. Impressive, but an outlier.

That the majority of the vehicles at the LA Auto Show weren’t EVs isn’t particularly surprising. I didn’t expect the show to be entirely electric. but there’s something strange about watching Ford advertise the power or headroom in its F-150 Raptor, knowing that you won’t even be able to buy one in California in 12 years. (On a mostly unrelated note: It’s kind of nuts that we let people drive gasoline powered cars around inside a venue crammed with people. I’m sure the LA Convention Center has a great HVAC system and all, but being indoors with a bunch of cars is also quite the sensation.)

Vinfast auto show Vinfast car Vinfast

Twelve is an interesting number in car years, as it equates to the average lifespan of a vehicle, according to Progressive. That puts the automotive industry in the dawn of the final generation for internal combustion engine (ICE) vehicles. If electrification goes as planned, this is it. The last hurrah for gasoline. The whole vibe is very Mike Mulligan and His Steam Shovel.

Notably absent were many of SoCal’s major players in the EV industry. Rivian was not there. Mullen was not there. Faraday Future was not there. Fisker was not there despite the fact that the Ocean is scheduled to start shipping at the end of the month.

Vinfast–the Vietnamese EV company with a US headquarters in Los Angeles–was the most notable exception. Yesterday the company unveiled two new models for US production, the VF6 and the VF7. The VF6 is a subcompact SUV and the VF7 is a compact SUV. While we’ve known about the existence of these models for sometime, Vinfast’s decision to bring them to the United States starting in 2024 marked what turned out to be the biggest EV-related news of the conference so far. Which is especially wild considering the company hasn’t even begun selling its first two models, the VF8 and VF9. The company declined to give specifics on pricing and couldn’t confirm whether the cars will use the same controversial battery subscription plan as their big brothers, but the models should be less expensive.

Also present was IndiEV, a Los Angeles-based EV startup that’s put a heavy focus on putting gaming into its vehicle. Outside the main hall, in what’s referrred to as the West Atrium, their prototype vehicle which purportedly will start at $45,000, had two full sized monitors on the front dash, accompanied by a full keyboard, a mouse, an Xbox controller, and a VR headset.

During a tour of the car’s features, John Santos, a marketing associate at IndiEV, says the company is even working on building VR games that incorporate the G-force associated with driving into the player experience. Turning right or left might trigger in game events that make the experience even more immersive. If you get nauseous playing VR games while stationary, this might not sound appealing at all, but the comparison to how dream levels work in Nolan’s Inception, made this one of the most futuristic-feeling moments of the day. No details about when the car might enter production, however.

Subaru exhibit at LA auto showSubaru exhibit at auto show Subaru

Japanese car manufacturer Subaru had probably the most elaborate display in the entire venue. Complete with fake jungle aesthetics, a tree fort, and a fenced off area full of real live puppies, the company was obviously leaning hard into its outdoor-centric brand image. Which was a bit awkward because it also brought zero EVs to the show. A graphic listing all its models on display did include the electric Solterra SUV, with a caption that simply read “coming soon.”

On the infrastructure end of things, many of the usual charging companies made appearances. Electrify America was there, and sponsored charging at the venue. SoCal’s own EVGo was set up in a booth where attendees could browse through all its charger locations using the PlugShare app, which they acquired in the summer of 2021. They also had two goats–like the living farm animals–in a makeshift pen next to the booth. The rationale behind this decision apparently stems from the simple fact that “EVGo” sounds like “EVGoat.” A bit of a reach, perhaps, but the goats proved extremely popular.

It’s curious to watch this massive industry on the cusp of such a radical transition. The show makes it clear who’s ahead on electrification and who isn’t. Hyundai and Kia are two of the most exciting EV automotive brands in America right now. The Ioniq 5 and 6, in particular, looked slick, and the price points won’t make you want to walk into the Pacific.

Nonetheless, the LA Auto Show made clear that despite a depleted tank, the internal combustion engine is still running on more than just fumes. How much more mileage the industry can squeeze out of fossil fuels remains to be seen. But in 2022, the ratio of EVs to ICEV still remains low.

🤫 The Secret to Staying Fit at Your Desk: 6 Essential Under-Desk Exercise Machines

Health experts are sounding the alarm: our sedentary jobs are slowly killing us, yet we can't abandon our desks if we want to keep the lights on. It feels like we're caught between a rock and a hard place. Enter under-desk exercise machines – the overlooked heroes (albeit kind of goofy looking) of the modern workspace. These devices let tech professionals stay active, enhance their health, and increase their productivity, all without stepping away from their screens. Here are 6 fantastic options that will enhance the way you work and workout simultaneously.

DeskCycle Under Desk Bike Pedal Exerciser

This bike has nearly ten thousand five-star reviews on amazon. It works with nearly any desk/chair setup. It is quiet, sturdy and allows up to 40 pounds of resistance. If you are looking for an under-desk bike this is a fantastic option.

Type: Under-Desk Bike

Price: $180 - $200


Sunny Health & Fitness Dual Function Under Desk Pedal Exerciser

This under-desk bike is extremely quiet due to the magnetic resistance making it an ideal option if you work in a shared space. It doesn’t slip, has eight levels of resistance, and the option to work legs and arms. It’s about half the price of the DeskCycle bike making it a solid mid-range option for those looking to increase their daily activity.

Type: Under-Desk Bike

Price: $100 - $110


Sunny Health & Fitness Sitting Under Desk Elliptical

This under-desk elliptical comes in multiple colors if you really want to underscore that you are a quirky individual, in case an under-desk elliptical isn’t enough. This model is a bit heavy (very sturdy), has eight different resistance levels, and has more than nine thousand 5-star reviews.

Type: Under-Desk Elliptical

Price: $120 - $230


DeskCycle Ellipse Leg Exerciser

This under-desk elliptical is another great option. It is a bit pricey but it’s quiet, well-made and has eight resistance levels. It also syncs with your apple watch or fitbit which is a very large perk for those office-wide “step” challenges. Get ready to win.

Type: Under-Desk Elliptical

Price: $220 - $230


Daeyegim Quiet LED Remote Treadmill

If you have a standing desk and are looking to walk and work this is a fantastic option. This walking-only treadmill allows you to walk between 0.5 to 5 mph (or jog unless you have the stride length of an NBA forward). It is very quiet, which is perfect if you want to use it near others or during a meeting. You can’t change the incline or fold it in half but it is great for simply getting in some extra steps during the work day.

Type: Under-Desk Treadmill

Price: $220 - $230


Sunny Health & Fitness Foldable Manual Treadmill

This under-desk treadmill isn’t the most premium model but it is affordable and has an impressive array of features. It is a manual treadmill meaning it doesn’t need to be plugged in; it is foldable and offers an incline up to 13%. I personally can’t imagine working and walking up a 13% incline but if that sounds like your cup of tea, then I truly respect the hustle.

Type: Under-Desk Treadmill

Price: $150 - $200




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🤠Musk Picks Texas and 🔥Tinder AI Picks Your Profile Pictures

🔦 Spotlight

Tinder is altering dating profile creation with its new AI-powered Photo Selector feature, designed to help users choose their most appealing dating profile pictures. This innovative tool employs facial recognition technology to curate a set of up to 10 photos from the user's device, streamlining the often time-consuming process of profile setup. To use the feature, users simply take a selfie within the Tinder app and grant access to their camera roll. The AI then analyzes the photos based on factors like lighting and composition, drawing from Tinder's research on what makes an effective profile picture.

The selection process occurs entirely on the user's device, ensuring privacy and data security. Tinder doesn't collect or store any biometric data or photos beyond those chosen for the profile, and the facial recognition data is deleted once the user exits the feature. This new tool addresses a common pain point for users, as Tinder's research shows that young singles typically spend about 25 to 33 minutes selecting a profile picture. By automating this process, Tinder aims to reduce profile creation time and allow users to focus more on making meaningful connections.

In wholly unrelated news, Elon Musk has announced plans to relocate the headquarters of X (formerly Twitter) and SpaceX from California to Texas. SpaceX will move from Hawthorne to Starbase, while X will shift from San Francisco to Austin. Musk cited concerns about aggressive drug users near X's current headquarters and a new California law regarding gender identity notification in schools as reasons for the move. This decision follows Musk's previous relocation of Tesla's headquarters to Texas in 2021.

🤝 Venture Deals

LA Companies

LA Venture Funds

LA Exits

  • Penguin Random House agreed to acquire comic book publisher Boom! Studios from backers like Walt Disney Co. - learn more

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Top LA Accelerators that Entrepreneurs Should Know About

Los Angeles, has a thriving startup ecosystem with numerous accelerators, incubators, and programs designed to support and nurture new businesses. These programs provide a range of services, including funding, mentorship, workspace, networking opportunities, and strategic guidance to help entrepreneurs develop their ideas and scale their companies.


Techstars Los Angeles

Techstars is a global outfit with a chapter in Los Angeles that opened in 2017. It prioritizes local companies but will fund some firms based outside of LA.

Location: Culver City

Type of Funding: Pre-seed, early stage

Focus: Industry Agnostic

Notable Past Companies: StokedPlastic, Zeno Power


Grid110

Grid110 offers no-cost, no-equity programs for entrepreneurs in Los Angeles, including a 12-week Residency accelerator for early-stage startups, an Idea to Launch Bootcamp for pre-launch entrepreneurs, and specialized programs like the PledgeLA Founders Fund and Friends & Family program, all aimed at providing essential skills, resources, and support to help founders develop and grow their businesses.

Location: DTLA

Type of Funding: Seed, early stage

Focus: Industry Agnostic

Notable Past Companies: Casetify, Flavors From Afar


Idealab

Idealab is a renowned startup studio and incubator based in Pasadena, California. Founded in 1996 by entrepreneur Bill Gross, Idealab has a long history of nurturing innovative technology companies, with over 150 startups launched and 45 successful IPOs and acquisitions, including notable successes like Coinbase and Tenor.

Location: Pasadena

Type of Funding: Stage agnostic

Focus: Industry Agnostic, AI/Robotics, Consumer, Clean Energy

Notable Past Companies: Lumin, Coinbase, Tenor


Plug In South LA

Plug In South LA is a tech accelerator program focused on supporting and empowering Black and Latinx entrepreneurs in the Los Angeles area. The 12-week intensive program provides early-stage founders with mentorship, workshops, strategic guidance, potential pilot partnerships, grant funding, and networking opportunities to help them scale their businesses and secure investment.

Location: Los Angeles

Type of Funding: Pre-seed, seed

Focus: Industry Agnostic, Connection to South LA and related communities

Notable Past Companies: ChargerHelp, Peadbo


Cedars-Sinai Accelerator

The Cedars-Sinai Accelerator is a three-month program based in Los Angeles that provides healthcare startups with $100,000 in funding, mentorship from over 300 leading clinicians and executives, and access to Cedars-Sinai's clinical expertise and resources. The program aims to transform healthcare quality, efficiency, and care delivery by helping entrepreneurs bring their innovative technology products to market, offering participants dedicated office space, exposure to a broad network of healthcare entrepreneurs and investors, and the opportunity to pitch their companies at a Demo Day.

Location: West Hollywood

Type of Funding: Seed, early stage, convertible note

Focus: Healthcare, Device, Life Sciences

Notable Past Companies: Regard, Hawthorne Effect


MedTech Innovator

MedTech Innovator is the world's largest accelerator for medical technology companies, based in Los Angeles, offering a four-month program that provides selected startups with unparalleled access to industry leaders, investors, and resources without taking equity. The accelerator culminates in showcase events and competitions where participating companies can win substantial non-dilutive funding, with the program having a strong track record of helping startups secure FDA approvals and significant follow-on funding.

Location: Westwood

Type of Funding: Seed, early stage

Focus: Health Care, Health Diagnostics, Medical Device

Notable Past Companies: Zeto, Genetesis


KidsX

The KidsX Accelerator in Los Angeles is a 10-week program that supports early-stage digital health companies focused on pediatric care, providing mentorship, resources, and access to a network of children's hospitals to help startups validate product-market fit and scale their solutions. The accelerator uses a reverse pitch model, where participating hospitals identify focus areas and work closely with selected startups to develop and pilot digital health solutions that address specific pediatric needs.

Location: East Hollywood

Type of Funding: Pre-seed, seed, early stage

Focus: Pediatric Health Care Innovation

Notable Past Companies: Smileyscope, Zocalo Health


Disney Accelerator

Disney Accelerator is a startup accelerator that provides early-stage companies in the consumer media, entertainment and technology sectors with mentorship, guidance, and investment from Disney executives. The program, now in its 10th year, aims to foster collaborations and partnerships between innovative technology companies and The Walt Disney Company to help them accelerate their growth and bring new experiences to Disney audiences.

Location: Burbank

Type of Funding: Growth stage

Focus: Technology and entertainment

Notable Past Companies: Epic Games, BRIT + CO, CAMP


Techstars Space Accelerator

Techstars Space Accelerator is a startup accelerator program focused on advancing the next generation of space technology companies. The three-month mentorship-driven program brings together founders from across the globe to work on big ideas in aerospace, including rapid launch services, precision-based imaging, operating systems for complex robotics, in-space servicing, and thermal protection.

Location: Los Angeles

Type of Funding: Growth stage

Focus: Aerospace

Notable Past Companies: Pixxel, Morpheus Space



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