Behind Her Empire: How Dr. Iman Abuzeid Went From Doctor to Founder

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

On this week's episode of Behind Her Empire, hear from Dr. Iman Abuzeid, the co-founder and CEO of Incredible Health, a digital platform designed to streamline the hiring and recruitment process for nurses.

Abuzeid's career is marked by her knack for adaptability. Her father and brothers are surgeons, and she also graduated medical school before working at McKinsey. She realized patient care wasn't for her, and attended the Wharton School to get her MBA. Inspired by her grandfathers — both entrepreneurs in Sudan — she left for Silicon Valley, looking to gain some experience with health care startups.


After her first venture went belly-up, she changed direction. From her failure, she said she learned how important it is for founder to "invest heavily in ideation before execution."

"It's like a ship leaving a harbor," she said. "You want to make sure the ship is pointed in the right direction before you depart."

Abuzeid thinks risk and dealing with rejection are some of the most important experiences of being an entrepreneur. After founding Incredible Health in 2017, she was able to raise $17.2 million over two years in two rounds from firms including Andreessen Horowitz — but not without rejection.

"Rejection is something that every entrepreneur needs to get very accustomed to," she said, "because the journey is not just about investor rejections. You will get customer rejections. You even get employee rejections."

Listen to this episode to hear more about Abuzeid's journey to founding Incredible Health, her perspective on attending business school, startup culture, funding and her dream of entrepreneurship.

"I think what this all boils down to is getting really crystal clear on what you want to do with your career. And I find it easier to determine what I want to do five years out or ten years out then as opposed to what I want to do next. So I'll go through an example of that. So I knew at age twenty four coming out of medical school, by the time I'm thirty, I want to start my own company. And then let's work backwards from there. What are the different steps to get the. It was easier for me to determine that goal five or 10 years out and then work backwards than it was to be like, OK, what should I do next?"

Dr. Iman Abuzeid is the co-founder and CEO of Incredible Health.

dot.LA Engagement Intern Colleen Tufts contributed to this post.

Want to hear more of the Behind Her Empire podcast? Subscribe on Stitcher, Apple Podcasts, Spotify, iHeart Radio or wherever you get your podcasts.

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Weekly Recap: The State of Venture Capitalism in Southern California

Luis Gomez

Luis Gomez is dot.LA's Engagement Editor. Prior to joining the dot.LA team, he served as the audience growth consultant for Capital & Main. He has also previously worked as a digital producer for The San Diego Union-Tribune, NPR affiliate KPCC in Los Angeles and Yahoo. Follow him on Twitter at @RunGomez.

Top L.A. venture capitalists are benefitting from a white hot market.

This week, dot.LA published the first of several findings out of its quarterly poll of top Los Angeles venture capitalists. In short, those surveyed remain optimistic about the economic recovery and more than half say their companies saw valuations jump in the second quarter.

Among other findings:

  • All of the 33 investors who took the survey saw employee headcounts increase at their portfolio companies last quarter
  • Most VCs surveyed expect more hiring on the horizon
  • Some (36%) said they're having trouble retaining workers.

LA Startups To Watch 👀

MedTech Innovator has launched BioTools Innovator, a new virtual accelerator for genomics, personal medicine, targeted drug therapy and other life science startups.

Culver City-based startup Modern Animal is looking to grow by appealing to both overtaxed vets and the new rush of pet owners with its hybrid telemedicine subscription service. On Friday, it announced a $75.5 million investment to help do it.

Adway promises to pay drivers $50-$350 a month in what they call "passive" income by projecting ads on the side of their cars. This week, the nearly three-year-old company clinched a $6 million seed round led by Upfront Ventures.

Spinn, the maker of a coffee brewing machine that uses a unique "centrifuge process," has raised $20 million in a round of funding announced Monday. The startup says its focus on sustainability sets it apart from other at-home brewing machines.

#TechLA's Movers & Shakers This Week 📢

Rocket Lab this week successfully launched a satellite for the U.S. Space Force after a failed mission in May. MIT-trained engineer and serial tech entrepreneur Krisztina "Z" Holly writes that Rocket Lab's quiet launch represents the real reason to have faith in space exploration, rather than space tourism.

Rental services are finally coming to the masses. Los Angeles-based Arrive Outdoors is making the technology behind its camping gear renting success available to brands that want to add a "rent" button on a product detail page. The company also announced it has raised $4 million in Seed II funding led by Amino Ventures.

LA Tech and Venture Capital News 🗞

El Segundo-based Dibbs, which brands itself as "the only real-time fractional sports card marketplace," this week secured a $13 million Series A round led by Foundry Group, with star athletes like Chris Paul and Skylar Diggins-Smith also investing.

Meta Data Software, a company that organizes the massive content libraries at some of the biggest streaming services, is calling Los Angeles its new home.

New data from PledgeLA's survey of Los Angeles tech companies and venture firms shows there is still a big disparity in pay among women, Black and Latinx tech workers.

Even as sports events scaled down during the pandemic, Elysian Park Ventures saw an opportunity in the digital realm. Co-founder Cole Van Nice says COVID ultimately advanced the timelines for the sports industry.

Listen Up 🎙

Need a podcast recommendation this weekend? Here are some new pods we have for you:

Hear from Alex Friedman, the co-founder of LOLA, a feminine care brand created to address the need for more transparency in women's health, in the latest episode of the Behind Her Empire podcast. Listen on Stitcher | Apple Podcasts | Spotify | iHeart Radio

On this episode of the L.A. Venture podcast, veteran media investor Daniel Leff spills the truth about streaming services: everyone's chasing Netflix. Listen on Apple Podcasts | Stitcher | Spotify

🚨 ​EXTRA EXTRA 🚨

Hundreds of Activision Blizzard employees in Irvine and many more remotely walked off the job on Wednesday to protest a workplace culture they call misogynistic and toxic. The walkout came after workers decried the company's response to a lawsuit brought forward by a California agency that accuses Activision Blizzard of fostering a pervasive "frat boy" culture. At their protest, they called on the company to be more transparent in its hiring practices.

Olympics viewership on NBC is taking a dive. New data shows a 36% decline from the 2016 Games across all NBC's platforms, which include its linear TV channel, Peacock and NBC Sports digital.

LA Tech and Venture Capital Events 💬

Immersive gaming experiences took a hit during the pandemic as venues shut down, but industry leaders expect them to come roaring back as people seek greater connections and the industry grows. This week, dot.LA hosted an intimate gathering at the immersive Two Bit Circus in downtown Los Angeles. Watch the video and sort through photos of the event.

Other upcoming Southern California events in the tech and startup scene in August:

Is your organization having an event? Let us feature it in our newsletter! Email luis@dot.la.

Am I doing this right? 🤔

Throw me feedback, compliments or questions on this newsletter at luis@dot.la or on Twitter at @rungomez.

'No Matter What I’m Doing, It's Always Controversial': Cloud9's All-Women Esports Team Talks Sexism in Gaming

Leigh Giangreco
Leigh Giangreco is a reporter covering culture, politics and news. Her work has appeared in outlets including The Washington Post, Politico and Washington City Paper.

The belief that female players aren't tokens in esports is still a radical one. Just as dominant women's teams in traditional sports like the U.S. women's national soccer team struggle with discrimination, women in esports face online harassment and sexism.

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Disney, Walmart Join Local Governments in Requiring Worker Vaccinations

Keerthi Vedantam

Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.

Entertainment giant Disney and retailer Walmart on Friday became the latest companies to require employees to be vaccinated. They followed Facebook and Google earlier this week.

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