Haystack Is Putting All Your Teleworking Tools in One Place

Ben Bergman

Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior business reporter and host at KPCC, a senior producer at Gimlet Media, a producer at NPR's Morning Edition, and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to business coverage on NPR and Marketplace and has written for The New York Times and Columbia Journalism Review. Ben was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. In his free time, he enjoys skiing, playing poker, and cheering on The Seattle Seahawks.

Custom Branded Employer App via Haystack

Betting that a considerable number of employees will be working remotely long after the pandemic ends, Haystack officially launched Tuesday to provide a centralized communications, HR and training hub for companies with more than 300 employees.

Its goal is to make big companies feel small.

Haystack centralizes all internal company information such as announcements, commonly viewed resources and employee profiles. It also integrates with the ever-growing list of apps companies employ – such as Slack, Workday, Confluence and Microsoft 365.

"The employee experience is broken," said co-founder and CEO Cameron Lindsay in a prepared statement announcing the launch. "The average employee switches between 30 plus different, disjointed internal applications to find mission-critical information, connect with co-workers to feel included in company culture or understand vital company policies and information."

The Santa Monica-based company has raised $8.2 million to fund its launch from Greycroft, Coatue Management, BoxGroup and Day One Ventures. Advisors and angel investors include prominent startup founders Biz Stone of Twitter, Marc Merril of Riot Games and Ari Mir of Clutter.

Even before its official launch, Nerdwallet, Chime Bank, MeUndies and Bungalow used the service.

"With the culture of remote work becoming more prevalent, the number of systems companies are required to use will increase and only exacerbate the feelings of isolation and confusion many employees are experiencing," Lindsay added.

HaystackHaystack's desktop interface

Competitors include Palo Alto-based AeroFS and Modyo, which is based in Santiago, Chile.

Haystack was created by Lindsay — a Southern California native who attended Stanford University and built employee-centric products at Cornerstone OnDemand — and CTO Haibo Zhao.

Zhao came from Snap Inc, where he ran the special forces product experience team.

Born and raised in a remote village in China, Zhao learned programming on his Nintendo NES so he could build games by himself rather than having to shell out money for game cartridges. He received his PhD in Computer Science from The University of Georgia before landing at Google and then Snap.

Last year's seed round valued Haystack at $26.19 million, according to Pitchbook.


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Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

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Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

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Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College and previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

How ‘Funny Water Company’ Liquid Death Made H2O Worth $700 Million
Liquid Death Files Paperwork to Raise $15 Million

When Santa Monica-based Liquid Death launched with funding from neighboring venture capital firm Science Inc. in 2018, the Los Angeles startup world – and everyone else – had nothing but jokes. But with the company’s latest $700 million valuation, it appears the joke is on the rest of us.

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