Courtesy of FlyCoin

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These days, more startups are looking to cash in on crypto fever by offering customer loyalty rewards through the blockchain. But how many of them also happen to run their own airline?

That’s the question posed by Josh Jones, the Los Angeles-based investor and crypto evangelist whose role in resurrecting regional airline Ravn Alaska was the impetus for his latest venture, FlyCoin. Billing itself as “the world’s first crypto frequent flier program,” the startup is built around FLY, a crypto token minted on the Ethereum blockchain that travelers will be able to earn by flying—much like traditional frequent flier miles.

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