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XElevation Ventures Is Raising $50M for a Climate-Focused Tech Fund in SoCal
Deirdre Newman
Deirdre Newman is an Orange County-based journalist, editor and author and the founder of Inter-TECH-ion, an independent media site that reports on tech at the intersection of diversity and social justice.
Interest in electric cars is spiking as gas prices rise to their highest prices in years, but supply chain headaches and the lack of infrastructure such as charging stations are keeping the demand pent up. And, the longer-term effects on power grids will mean there will be lots to upgrade, even after the transition to cleaner technology, like electric vehicles, comes online.
Elevation Ventures, a new climate-focused venture firm in Orange County, is raising a $50 million fund to focus on technology that can provide new products and services. The fund will target seed-stage companies in SoCal, though it might also invest in a few Series A funding rounds. Check sizes will range from $500,000 to $3 million.
Elevation has partnered with two local organizations with deep roots in O.C.: business incubator Octane and Sustain SoCal, a network of professionals focused on clean tech development.
A VC Built By Consortium
Elevation Ventures Managing Partner Neal Rickner is an Orange County native who recently moved back to the area from Silicon Valley, where he was the COO of Makani Technologies, a company that developed airborne wind turbines. It was acquired by Google in 2013, and then eventually shut down by Alphabet, Google's parent company.
Elevation Ventures Managing Partner Neal Rickner.
Image courtesy of Neal Rickner
He also worked with what’s known as “X,” (formerly Google X), a research and development facility founded by Google, which now operates as a subsidiary of Alphabet.
”I’ve been through the ringer...up there,” he said. “I learned the best I could from the best innovators in the world."
But it wasn’t until Rickner did some serious reflection in 2020, that he decided to move back to Orange County. He had some informal conversations with members from Aliso Viejo-based Octane’s team in 2017, but it didn’t coalesce until 2020. Octane acted as the catalyst and facilitator, bringing in Sustain Socal. Elevation Ventures was formed.
Octane already has a track record in investing. In 2016, it partnered with Visionary Ventures, a VC firm that backs ophthalmology and aesthetic startups, which have a strong presence in Orange County.
The organization has both for-profit and nonprofit branches and serves SoCal’s general technology and medical technology ecosystems—connecting people, resources and capital. One of its initiatives is a four-month accelerator program called LaunchPad that gives local founders access to a slew of advisors and resources.
Sustain SoCal is a hub of climate, sustainability and environmental experts, with a presence at UC Irvine’s innovation center, The Cove. The network comprises thousands of experts; most have been involved with clean tech and/or climate tech for 20 years or more.
Elevation expects to make 15 to 20 investments from this first fund, over the next two to three years, Rickner said. Even before the first close of the first fund, expected this summer, Elevation is already writing checks through a type of investing known as a special purpose vehicle. Typically set up as an LLC or limited partnership company, SPVs make a single investment into just one company.
Rickner, Octane CEO Bill Carpou and Sustain SoCal CEO Scott Kitcher put together a mission statement for their new venture firm in the fall.
”The three of us bring together the core ingredients for a VC fund to succeed,” he said. “And, we complement each other well. We have different networks and skill sets, but we’re mission-aligned and collectively-aligned.”
The team hopes to raise around $20 million by the summer. It’s raised just over $10 million so far, Rickner said.
“The first commitments are all from SoCal and know Octane or SoCal well,” Rickner said, adding that they’re targeting high net-worth individuals and family offices.
Elevation recently also brought on longtime climate technology investor Rachel Payne and former Seeder Clean Energy co-founder Alex Shoer.
Early Investments
Elevation’s first investment, for which it raised more than $1 million, was in Los Angeles-based Veloce Energy. The startup runs a software platform and installation system to enhance the move to a decentralized, distributed energy grid that enables anyone to trade electricity on its networks.
Rickner said companies like Veloce can accelerate the shift to these decentralized power systems “faster and cheaper” than enormous electricity providers.
In late April, the firm made its second investment (also through an SPV) in Carbon Collective.
The Alameda-based startup enables employees to use their retirement funds to fight climate change by divesting from companies that contribute to climate change and to re-invest in companies working to combat the climate crisis.
“Venture deals move quickly,” Rickner said, in explaining why he opted to raise money quickly via SPV rather than waiting for the fund to close. “These first two deals were great opportunities. We had special access, and we didn't want to pass them up.”
Rickner declined to disclose the amount of either investment.
Photo by Tyler Casey on Unsplash
Next Industrial Revolution
It wasn’t an easy decision to leave Silicon Valley.
“Part of the allure for me was [the opportunity to] work on something I’ve been passionate about for a long time,” Rickner said.
He credits the pandemic and lockdowns that followed with inspiring him, like many others, to reflect on what was important.
“A lot of people woke up and decided we had to take better care of our environment, that climate change was happening,” he added. ”When you take time, you realize there are more floods and fires and extreme events, and it became personal to a lot of folks."
Elevation will have plenty of opportunities to invest close to home, Rickner noted. Orange County is home to some of the biggest names in electric vehicles, including electric pickup truck maker Rivian Automotive, which is headquartered in Irvine.
But it will also have local competition. Laguna Beach-based Keiki Capital launched in 2017 to invest in climate tech startups at the pre-seed and seed level.
Rickner sees the time we’re living in as a transition into the next industrial revolution—and he sees opportunities.
“90% of the world economy, as measured by country GDP, has committed to net zero,” he said, referring to several nations’ pledges to move to power sources that are carbon neutral.
More than half of the world’s corporate and financial institutions, as measured by revenue and assets under management, have committed to a net-zero approach, he added.
“The previous industrial revolutions produced many billionaires,” Rickner said. “And this one will do the same.”
Deirdre Newman
Deirdre Newman is an Orange County-based journalist, editor and author and the founder of Inter-TECH-ion, an independent media site that reports on tech at the intersection of diversity and social justice.
Good morning Los Angeles!
If you want to be featured or know folks who want to be featured, feel free to contact me on LinkedIn. This week, we talked to entrepreneur Daniel Broukhim about his ecommerce subscription service, FabFitFun.
🏃♀️ Quick hits
Cofounder Brothers: Daniel co-founded FabFitFun with his brother Michael in 2013, pivoting from running a digital agency and lifestyle newsletter. The core business is a seasonal subscription box service delivering full-size beauty, fashion and lifestyle products.
Expansive Mindset: Daniel attributes their success to differentiating with full-size products across categories, evolving the membership offerings over time, and maintaining operational and financial discipline.
New Frontiers: FabFitFun has expanded into a membership model with sales, brand partnerships, trade financing and other offerings beyond just subscription boxes. Daniel sees opportunities in further growing the membership.
During the pandemic, we had an explosion of ecommerce activity as everyone sheltered at home waiting for the vaccine. In that time, an already massive user behavior exploded. It went from a convenience to a mainstay of our weekly behaviors. But in the last 2 decades, we’ve already seen waves of ecommerce trends and startups come and go, the game has changed and it was fascinating for us to speak with FabFitFun, an ecommerce box subscription service company that has survived and thrived through multiple headwinds of the ecommerce waves.
So what is FabFitFun?
"FabFitFun is a membership and as part of that membership you get a seasonally curated box with full size beauty, health, fitness, fashion, wellness, home, technology products and you're paying $60 a season but you're getting a guarantee of at least $200 and an average of about $300 in products."
But it didn’t start out like that. Daniel Broukhim, cofounder and co-CEO, told us about how it all started.
"My brother and I started the business together. Initially, we were running as a digital agency and building products for other people. One of those was a newsletter that we had developed for Rachel Zoe called The Zoe Report. We built a newsletter called FabFitfun initially as a healthy lifestyle newsletter. And then we were running that for a few years and then we realized that the newsletter business wasn't the direction that we wanted to go in. We decided to take a new direction and launch an e-commerce business, partially because as a newsletter and media business, we're going to VIP events and events and they give us these swag bags and we thought to ourselves, oh, why not take that swag bag concept and consumerize it?
By following their noses and seeing opportunities in front of them, the two brothers, Michael Broukhim and Daniel Broukhim, landed into a business that they really loved and turned out to be very lucrative. But it wasn’t without its stumbles, with a capital intensive business like ecommerce, even though money was constantly coming in, they had to leverage quite a bit until they finally raised and took it to the next level.
"By the time we actually did raise money, we were a million dollars in credit card debt in and out within two weeks. I don't even think our investors knew that, but we just kind of pushed it right to the limits."
It’s always bizarre to hear stories like this, when entrepreneurs go all the way to the edge and still make it out, with the scar tissue but wisdom to take on the next challenge. We wondered what made the brothers keep going.
"We also had seen some other subscription services do well, including some subscription boxes, but they were mostly focused on single categories like beauty or food. And a lot of them were giving you sample size products. We're like, oh, why not supersize the experience, give people something where they're really getting value for what they're paying for much more like free samples in a box and have an eye towards building a broader membership over time."
"We added bells and whistles to the memberships itself, like our sales. We generate more revenue from our sales than we do from the box itself in some ways…or an equal amount. And I don't think any other subscription box company has that dynamic, but we do. So we really are in fact a real membership."
It’s this broader and opportunistic mindset that converged with a larger potential and sustainable userbase that has stuck with them til today. But we think it’s also the entrepreneurial and compatible spirits of the brothers that really made this happen, at the core.
"Co-funding with my brother has been great. You know, I think naturally it's a progression. And I'm happy to say that things have gotten better with time. Now it's like, hey, you know, flip a coin, loser gets to do more work than the other person. It's like you get older and you're like, okay, you know, I love working. I love what we're doing, but if you want to take on that responsibility, go for it and I'll take on this one."
Daniel also took us through the more obvious basic things of business, “just like discipline around finances and how you spend and how efficient you are at running your company” as well as the difficult moments “"There are moments where I was like, oh, this is really stressful. There were some moments where I thought I might not make it."
But we think this speaks to the resilience of the team. At one point, Daniel had cancer, but his attitude about it speaks to the deep strength of the team to build, sell, and surive “I had cancer but at no point in time did I think FabFitFun wasn't going to be the company that stood the test of time."
Today, there still new horizons for the company as they shift to expanding their offerings even further:
"We're also opening up the platform so that people can shop whether or not they have a membership and at the very least browse it. People don't realize how much stuff we sell and how good the prices are and how good the products are. And so we want to give people an ability to experience FabFitFun without necessarily having to commit or commit to something that might be the subscription box because maybe not everyone's a subscription box subscriber, but there is something else that they would sign up for as part of the membership and that would propel them to become a FabFitFun member and then experience all the other things that we have to offer them."
Keeping this in mind, we finally asked them what their advice was to startups and businesses trying to tough out the economic downturn. After all, this wasn’t their first rodeo.
“Even though there's less money in the ecosystem, fundraising becomes a little tougher. I mean, you think if you can really build a business in this environment, you can do anything. So I always have sort of an eye towards action. If someone really wants to get going and do it, then I would tell them there should be nothing holding them back."
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Christian Hetrick
Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.
Big Wins: Dodgers Take the Title ⚾, ChatGPT Levels Up🚀
06:54 AM | November 01, 2024
🔦 Spotlight
Happy Friday, LA! It’s been a week of big wins, on and off the field. 🎉
⚾️ First up, let’s talk Dodgers. With a thrilling 7-6 comeback victory over the Yankees in Game 5, the Dodgers clinched their eighth World Series title, their first since 2020. The city is buzzing, and fans are ready to celebrate! A parade kicks off this morning at 11 a.m., starting at City Hall and winding down to Flower Street, with a ticketed celebration at Dodger Stadium for those wanting to keep the festivities going.
Image Source: Dodgers
💻 Meanwhile, in the tech, OpenAI just rolled out a game-changing update for ChatGPT. Plus and Enterprise users can now access real-time internet search, powered by Microsoft Bing, bringing ChatGPT's responses fully up-to-date. This means users can now ask about the latest news, hotspots, or recent LA startup announcements, and ChatGPT will pull in fresh, relevant answers directly from the web. Previously limited to information up to 2021, ChatGPT’s new browsing capabilities make it a valuable digital assistant for anyone needing real-time insights in fast-paced industries like tech and entertainment.
Image Source: ChatGPT
🔍 The real-time search feature also includes “Browse with Bing,” allowing ChatGPT to source information from multiple sites for detailed answers to complex questions. Whether you’re exploring the latest venture capital trends in LA or curious about the best local spots, ChatGPT’s new browsing power helps you stay ahead with the latest info. This leap forward in AI functionality makes ChatGPT even more versatile and powerful for everyone, from business owners to everyday users.
From the Dodgers’ World Series win to OpenAI’s latest ChatGPT update, there’s a lot to celebrate in LA this week. Here’s to champions, innovation, and a city that’s always pushing boundaries. 🌆✨
🤝 Venture Deals
LA Companies
- Final Boss Sour, a Los Angeles-based gaming-themed snack company specializing in healthier sour snacks, has raised a $3M Seed funding round led by Science Inc. to expand its product offerings and operational capabilities. - learn more
LA Venture Funds
- Smash Capital led a $50M Series B round for Read AI, a productivity-focused AI company, bringing its total funding to $81M. The company offers a platform that enhances meeting efficiency through features like note-taking, summarization, and transcription. Additionally, Read AI introduced "Read AI for Gmail," a free Chrome extension that integrates information from various applications, reducing the need to switch between apps. The funds will be used to increase the company's headcount in engineering, data science, and business teams. - learn more
- Distributed Global participated in a $25M funding round for Nillion, a company that provides decentralized privacy solutions designed to secure sensitive data using advanced technologies like secure multi-party computation. - learn more
- Alexandria Venture Investments and Tachyon Ventures participated in a $115M Series A funding round for Axonis Therapeutics, a Boston-based biotechnology company developing innovative medicines targeting KCC2, a key mediator of brain inhibition, to treat neurological disorders. - learn more
- Act One Ventures participated in a $5M Seed funding round for Latii, a construction materials supply chain startup, to enhance its platform that connects contractors with suppliers, aiming to streamline procurement processes and reduce costs in the construction industry. - learn more
- F4 Fund participated in a $3M Seed funding round for Final Boss Sour, a Los Angeles-based gaming-themed snack company specializing in healthier sour snacks. - learn more
- SmartGateVC participated in a pre-seed funding round for Ritual Dental, a company revolutionizing dental care by integrating advanced technology and microbiome science to provide personalized, preventive treatments. - learn more
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