Column: Here's How the Commercial Drone Industry Can Prove Itself During the Pandemic

Dan Burton
Dan Burton is the founder and CEO of DroneBase, the largest global drone operations company, which provides businesses with aerial information to make better, real-time decisions about their most critical assets.
Column: Here's How the Commercial Drone Industry Can Prove Itself During the Pandemic

In the midst of the current global health crisis, the commercial drone industry is helping businesses keep essential projects on track. Drones are a significant player across a full spectrum of industries, allowing companies in insurance, construction, infrastructure, energy and others to maintain critical operations by safe, contactless solutions. In fact, Barclays estimates the use of drones will result in cost savings of $100 billion across industries.


With the foundation of the industry now maturing and in the midst of a global pandemic, I believe this is a make or break moment for drones to prove their versatility through their utility, safety, and value. Whether through integral data or taking on risky inspections, this is the moment that the commercial drone industry will fulfill its potential.

Utility: As Use Cases Grow, the Commercial Drone Industry Grows

Dan Burton is the Founder and CEO of DroneBase, the largest global drone operations company.

At DroneBase, we have seen how drones have impacted businesses across insurance, construction, real estate, energy, and media. In times of disaster and even this global pandemic, we have been fortunate to enable insurers to get claims to those in need five to six days faster, provide contractors a better, safer way to monitor their sites, and help realtors virtualize their properties to continue to conduct sales. As a result, drones have become a key part of the day-to-day operations across these industries, and continue to do so even during COVID-19.

Our customers are continuing to incorporate drones into their processes and budgets as well as find additional use cases to leverage more technology, and industry analysts are seeing the same trends. According to Tractica, the commercial drone market is experiencing steady, sustained growth and consolidation, with global revenue expected to reach $13.7 billion by 2025.

There are endless possibilities as every industry needs to maintain its assets, whether a solar farm, wind turbines, buildings, or parking lots. This is where I see sustained growth for the drone industry since enterprises should use this time to develop new use cases to efficiently and safely gather the necessary data.

Safety: Putting Humans Out of Peril

When I was just starting DroneBase, the concept of sending a flying machine to inspect anything was unheard of. Instead, humans often put themselves at risk in order to examine construction sites, roofs, or wind turbines. Not to mention, drone pilots can conduct contactless inspections since the time required on a property is minimal and nothing is physically touched by the pilot or drone.

With two feet on the ground and a bird's eye view, over 171,000 professional drone pilots are able to prevent dangerous human inspections of industrial assets. Thanks to Federal Aviation Administration (FAA) regulations such as the Part 107 program and Low Altitude Authorization and Notification Capability (LAANC), the commercial drone industry has been able to grow and flourish.

The industry standard has been to send a human and risk their lives, which no human life is worth the chance. Drones are also providing a second safety layer during this pandemic by maintaining a safe social distance. Continuing the course of strong, helpful guidelines will push the drone industry forward and truly save lives.

A nearly empty Santa Monica, Calif. pier as seen from above during COVID-19 stay-home orders, taken by a DroneBase drone. Courtesy of DroneBase

Value: Enabling Teams to Make Decisions Through Drone Data

As with most B2B and SaaS companies, you're providing the client with a solution. They need to quickly and easily reach a decision from the service you're providing, whatever that may be. To get companies to adopt a new technology like drones, you need to be orders of magnitude faster, safer, and more affordable - especially as companies look to cut costs and survive the pandemic.

We see two critical layers of value in the drone industry: data capture and data analysis. Enterprise customers increasingly only want to deal with one drone provider who has scalable systems across data capture and data analysis. Scaling drone capture to national, or international reach, is both a software infrastructure and a network problem. If drone operations were being viewed as a commodity before COVID-19, in the current pandemic environment, the ability to safely, quickly, and reliably operate at scale has quickly become a scarce resource. After the industry's growth and hundreds of thousands of missions flown here at DroneBase, we're more confident than ever that the drone industry can be the reliable resource we promised.

Drone data analysis is the second key layer that gets the customer to a fast, accurate decision that pulls the signal from all the noise in the captured data. Drone technology is great at capturing anomalies through imagery - a perfect fit for industrial inspections of similar assets like solar panels or wind turbines. It will be important for the drone industry to prove itself to be a valuable, accurate resource now and after we return to a more normal time.

Thanks to industry efforts, drone technology has the opportunity to make a real impact in this difficult time. Drones already provide a safer way to capture aerial data, and the contact-free inspection drones can provide is more relevant than ever to keep critical infrastructure and essential services running safely during this crisis. It's time for the commercial drone industry to prove itself.

Dan Burton is the Founder and CEO of DroneBase, the largest global drone operations company, which provides businesses with aerial information to make better, real-time decisions about their most critical assets.

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Here’s Why Streaming Looks More and More Like Cable

Lon Harris
Lon Harris is a contributor to dot.LA. His work has also appeared on ScreenJunkies, RottenTomatoes and Inside Streaming.
Here’s Why Streaming Looks More and More Like Cable
Evan Xie

The original dream of streaming was all of the content you love, easily accessible on your TV or computer at any time, at a reasonable price. Sadly, Hollywood and Silicon Valley have come together over the last decade or so to recognize that this isn’t really economically viable. Instead, the streaming marketplace is slowly transforming into something approximating Cable Television But Online.

It’s very expensive to make the kinds of shows that generate the kind of enthusiasm and excitement from global audiences that drives the growth of streaming platforms. For every international hit like “Squid Game” or “Money Heist,” Netflix produced dozens of other shows whose titles you have definitely forgotten about.

The marketplace for new TV has become so massively competitive, and the streaming landscape so oversaturated, even relatively popular shows with passionate fanbases that generate real enthusiasm and acclaim from critics often struggle to survive. Disney+ canceled Luscasfilm’s “Willow” after just one season this week, despite being based on a hit Ron Howard film and receiving an 83% critics score on Rotten Tomatoes. Amazon dropped the mystery drama “Three Pines” after one season as well this week, which starred Alfred Molina, also received positive reviews, and is based on a popular series of detective novels.

Even the new season of “The Mandalorian” is off to a sluggish start compared to its previous two Disney+ seasons, and Pedro Pascal is basically the most popular person in America right now.

Now that major players like Netflix, Disney+, and WB Discovery’s HBO Max have entered most of the big international markets, and bombarded consumers there with marketing and promotional efforts, onboarding of new subscribers inevitably has slowed. Combine that with inflation and other economic concerns, and you have a recipe for austerity and belt-tightening among the big streamers that’s virtually guaranteed to turn the smorgasbord of Peak TV into a more conservative a la carte offering. Lots of stuff you like, sure, but in smaller portions.

While Netflix once made its famed billion-dollar mega-deals with top-name creators, now it balks when writer/director Nancy Meyers (“It’s Complicated,” “The Holiday”) asks for $150 million to pay her cast of A-list actors. Her latest romantic comedy will likely move over to Warner Bros., which can open the film in theaters and hopefully recoup Scarlett Johansson and Michael Fassbender’s salaries rather than just spending the money and hoping it lingers longer in the public consciousness than “The Gray Man.”

CNET did the math last month and determined that it’s still cheaper to choose a few subscription streaming services like Netflix and Amazon Prime over a conventional cable TV package by an average of about $30 per month (provided you don’t include the cost of internet service itself). But that means picking and choosing your favorite platforms, as once you start adding all the major offerings out there, the prices add up quickly. (And those are just the biggest services from major Hollywood studios and media companies, let alone smaller, more specialized offerings.) Any kind of cable replacement or live TV streaming platform makes the cost essentially comparable to an old-school cable TV package, around $100 a month or more.

So called FAST, or Free Ad-supported Streaming TV services, have become a popular alternative to paid streaming platforms, with Fox’s Tubi making its first-ever appearance on Nielsen’s monthly platform rankings just last month. (It’s now more popular than the first FAST service to appear on the chart, Paramount Global’s Pluto TV.) According to Nielsen, Tubi now accounts for around 1% of all TV viewing in the US, and its model of 24/7 themed channels supported by semi-frequent ad breaks couldn’t resemble cable television anymore if it tried.

Services like Tubi and Pluto stand to benefit significantly from the new streaming paradigm, and not just from fatigued consumers tired of paying for more content. Cast-off shows and films from bigger streamers like HBO Max often find their way to ad-supported platforms, where they can start bringing in revenue for their original studios and producers. The infamous HBO Max shows like “The Nevers” and “Westworld” that WBD controversially pulled from the HBO Max service can now be found on Tubi or The Roku Channel.

HBO Max’s recently-canceled reality dating series “FBoy Island” has also found a new home, but it’s not on any streaming platform. Season 3 will air on TV’s The CW, along with a new spinoff series called (wait for it) “FGirl Island.” So in at least some ways, “30 Rock” was right: technology really IS cyclical.

As TikTok Faces a Ban, Competitors Prepare to Woo Its User Base

Kristin Snyder

Kristin Snyder is dot.LA's 2022/23 Editorial Fellow. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.

As TikTok Faces a Ban, Competitors Prepare to Woo Its User Base
Evan Xie

This is the web version of dot.LA’s daily newsletter. Sign up to get the latest news on Southern California’s tech, startup and venture capital scene.

Another day, another update in the unending saga that is the potential TikTok ban.

The latest: separate from the various bills proposing a ban, the Biden administration has been in talks with TikTok since September to try and find a solution. Now, having thrown its support behind Senator MarkWarner’s bill, the White House is demanding TikTok’s Chinese parent company, ByteDance, sell its stakes in the company to avoid a ban. This would be a major blow to the business, as TikTok alone is worth between $40 billion and $50 billion—a significant portion of ByteDance’s $220 billion value.

Clearly, TikTok faces an uphill battle as its CEO Shou Zi Chew prepares to testify before the House Energy and Commerce Committee next week. But other social media companies are likely looking forward to seeing their primary competitor go—and are positioning themselves as the best replacement for migrating users.

Meta

Last year, The Washington Post reported that Meta paid a consulting firm to plant negative stories about TikTok. Now, Meta is reaping the benefits of TikTok’s downfall, with its shares rising 3% after the White House told TikTok to leave ByteDance. But this initial boost means nothing if the company can’t entice creators and viewers to Instagram and Facebook. And it doesn’t look promising in that regard.

Having waffled between pushing its short-form videos, called Reels, and de-prioritizing them in the algorithm, Instagram announced last week that it would no longer offer monetary bonuses to creators making Reels. This might be because of TikTok’s imminent ban. After all, the program was initially meant to convince TikTok creators to use Instagram—an issue that won’t be as pressing if TikTok users have no choice but to find another platform.

Snap

Alternatively, Snap is doing the opposite and luring creators with an ad revenue-sharing program. First launched in 2022, creators are now actively boasting about big earnings from the program, which provides 50% of ad revenue from videos. Snapchat is clearly still trying to win over users with new tech like its OpenAI chatbot, which it launched last month. But it's best bet to woo the TikTok crowd is through its new Sounds features, which suggest audio for different lenses and will match montage videos to a song’s rhythm. Audio clips are crucial to TikTok’s platform, so focusing on integrating songs into content will likely appeal to users looking to recreate that experience.

YouTube

With its short-form ad revenue-sharing program, YouTube Shorts has already lured over TikTok creators. It's even gotten major stars like Miley Cyrus and Taylor Swift to promote music on Shorts. This is likely where YouTube has the best bet of taking TikTok’s audience. Since TikTok has become deeply intertwined with the music industry, Shorts might be primed to take its spot. And with its new feature that creates compiles all the videos using a specific song, Shorts is likely hoping to capture musicians looking to promote their work.

Triller

The most blatant attempt at seducing TikTok users, however, comes from Triller, which launched a portal for people to move their videos from TikTok to its platform. It’s simple, but likely the most effective tactic—and one that other short-form video platforms should try to replicate. With TikTok users worried about losing their backlog of content, this not only lets users archive but also bolsters Triller’s content offerings. The problem, of course, is that Triller isn’t nearly as well known as the other platforms also trying to capture TikTok users. Still, those who are in the know will likely find this option easier than manually re-uploading content to other sites.

It's likely that many of these platforms will see a momentary boost if the TikTok ban goes through. But all of these companies need to ensure that users coming from TikTok actually stay on their platforms. Considering that they have already been upended by one newcomer when TikTok took over, there’s good reason to believe that a new app could come in and swoop up TikTok’s user base. As of right now, it's unclear who will come out on top. But the true loser is the user who has to adhere to the everyday whims of each of these platforms.

https://twitter.com/ksnyder_db

We Asked Our Readers How They’re Using AI in a Professional Setting. Here's What They Said

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

We Asked Our Readers How They’re Using AI in a Professional Setting. Here's What They Said
Evan Xie

According to Pew Research data, 27% of Americans interact with AI on a daily basis. With the launch of Open AI’s latest language model GPT-4, we asked our readers how they use AI in a professional capacity. Here’s what they told us:

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