Shoot, Share & Earn: Can the Clash App Even The Playing Field For Creators

Decerry Donato

Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

Before there was TikTok, the long since defunct Vine was the short social media platform. Now one of Vine's founders and one of its creators are pushing to build a new video app to help creators make money easier than they can on TikTok or any of the other crowded social media apps.

Clash rolled out new features on Tuesday that let anyone make money from videos regardless of follower count – the strategy is a direct response to companies like Instagram and YouTube, where creators have to be "verified" to earn any form of cash.


The startup is the result of two companies merging. Byte, created by Vine founder Dom Hofmann and billed as a sequel to Vine, was acquired by Clash CEO and co-founder, Brendon McNerney, former Vine content creator and creative director at NeoReach. Clash debuted last summer.

But, it relaunched this week with new features that gives creators the ability to shoot and edit videos in-app, share their content and earn.

Clash CEO and co-founder Brendon McNerney

McNerney wanted to create an app that gave creators the ability to make cash on social media without brand deals.

"I was still getting text messages from friends every weekend like hey I need another brand deal, I can't pay rent this week," McNerney told dot.LA. "I wanted to build something you know as a former creator, that was inherently easy and fun for creators to use, and also receive support directly from their audience."

Clash is entering a crowded market where social media companies apps like TikTok, Facebook and Snapchat are in need of content and luring creators with dollars.

But unlike most platforms that service the top 2% of creators, Clash was created with the small creator in mind.

"Part of that was rebuilding byte with the latest and greatest creative tools, but also making sure that it was really easy to share and earn," COO Justice Tention told dot.LA.

A key feature of the app includes "drops," which are digital goods that can be sent to creators from their fan base to show their appreciation and support (virtual tip-jar).

Once a creator earns 2,500 "drops," equivalent to $25 USD, the creator can then cash out using PayPal or Venmo at the end of each month.

"We see a lot of creators on TikTok and Instagram putting Venmo or PayPal links in their bio, asking for money and so we wanted to just go with what creators were using." Tention said.

For now, Clash will not take a cut from the creators, but that may change in the future. The app is free and available in the Apple App and Google Play store.

The company has $9 million in venture funding raised so far, backed by Reddit co-founder Alexis Ohanian's firm Seven Seven Six along with M13, Plug and Play Tech, and ACME Capital.

Correction: An earlier version stated that the app was available on Google Play. Clash won't be available on Google Play for a few weeks.

Subscribe to our newsletter to catch every headline.

Cadence

Folio, a New NFT Marketplace, Wants to Streamline the World of Digital Art

Decerry Donato

Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

Image courtesy of Folio

For Joey Primiani, designing a new NFT marketplace is just the latest stop in what’s been a long and fascinating trip through the world of tech.

After stints at Google and Cortex and a gig developing Lady Gaga’s online fan community, Primiani, together with business partner Mirko Kiefer, unveiled his latest venture this week: Folio, a social network that offers artists a platform and tools to showcase their NFT creations.

Read more Show less

Introducing 'Moves': Our New Weekly Recap of Job Changes in LA Tech

Molly Wright
Molly Wright is an intern for dot.LA. She previously edited the London School of Economics’ student newspaper in the United Kingdom, interned for The Hollywood Reporter and was the blogging editor for UCLA’s Daily Bruin.
Photo by Clem Onojeghuo on Unsplash

This is the first installment of Moves—a weekly feature highlighting job and career changes around the Los Angeles and Southern California tech ecosystem.

Moves is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here. And if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing sharmineh@dot.LA.

Read more Show less

Shipment Tracking Startup Route Claims Unicorn Status After $200 Million Funding Round

Harri Weber

Do you know something we should know about L.A. tech or venture capital? Reach out securely via Signal: +1 917 434 4978.

Harri is dot.LA's senior finance reporter. She previously worked for Gizmodo, Fast Company, VentureBeat and Flipboard. Find her on Twitter and send tips on L.A. startups and venture capital to harrison@dot.la.

Ecommerce shipment tracking startup Route—which is based in the “Silicon Slopes” hotbed surrounding Salt Lake City but has a growing presence in Los Angeles—is now claiming unicorn status after raising $200 million in new funding at a $1.25 billion valuation.

Read more Show less
RELATEDEDITOR'S PICKS
LA TECH JOBS
interchangeLA
Trending