Looking To Do Some Black Friday Shopping? Here’s Some Tips for Avoiding Scams

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

person holding a phone on Black Friday
Photo by CardMapr.nl on Unsplash

Black Friday and Cyber Monday are approaching again, and as always this holiday season is a scammer’s favorite time of year.

Spending on Black Friday was up nearly 30% in 2021 from the prior year, both in-store and online (though e-commerce saw a smaller jump, up about 11%), according to ABC News. And although this past year has been marked by rising costs of nearly everything from food to fuel, shoppers surveyed by PwC indicated they plan to spend about the same amount as last year, with Millennials leading the charge.


On average, people seem to be willing to spend a bit more expect to spend around $1,430 this holiday season, only slightly lower than last year. 57% of people surveyed reported to PwC they plan to do all their shopping online. As with any time of year, a reliance on digital payments or platforms over in-store cash buys comes with the added risk of scams, phishing or deceitful marketing.

With that in mind, dot.LA is here to help you navigate through these digital forums this year with some helpful tips to avoid being scammed.

Buy Now, Pay Later Platforms

two people shaking hands two people shaking hands Photo by Cytonn Photography on Unsplash

It’s worth briefly discussing the rise of buy now, pay later (BNPL) tech platforms like Affirm, Klarna or AfterPay that are increasing in popularity with their promises to help lower-income shoppers finance purchases over time.

Typically, a merchant will ink a contract with one of these tech companies to offer their payment option at checkout. The premise is simple – split a larger bill into even installments, usually four payments spread out over several months, to allow customers more time to pay off their bill. It’s better than a line of credit, since it doesn’t require a credit check and most of these sites don’t charge extra fees or interest. An August survey by Consumer Reports found that 28% of Americans paid using BNPL, up from 18% in January.

But sometimes the affordable trade-off comes with a hidden price. Sometimes these are literally hidden fees, buried in the company’s loan terms; so be sure that if you set up auto-pay you have adequate funds, otherwise you may be on the hook for up to $10 per missed payment.

Unlike the seller, BNPL app or even the deliverer, there’s usually no insurance for buyers. Some have reported being on the hook for payments even after their item failed to be delivered. Right now, the Consumer Financial Protection Bureau doesn’t give buyers legal recourse if their items aren’t delivered or need to dispute billing issues, but changing that would provide customers more recourse if they’re on the hook for missing merchandise.

The biggest way to avoid BNPL issues is to buy outright. But if that isn’t an option, experts recommend you keep a detailed log of when payments are due, and avoid overextending on loans to steer clear of being sent to collections. Once you’re locked into a payment plan, you can’t change it. So be wary if some big withdrawals are coming through on rent day. And, like with any merchant, if they offer BNPL through a non-recognizable third party, simply pay another way.

Blocked and Reported

Gmail app black laptop computer Photo by Stephen Phillips - Hostreviews.co.uk on Unsplash

Identity theft attempts tend to spike during the holidays, so be wary of anyone trying to suss out personal information through social media.

TikTok’s support page notes it will never ask users for their account details. Snapchat also encourages users to never give out their personal information.

If you’re a user of either app and see messages asking for personal details, immediately report them to the app for review. Blocking the user can’t hurt either. To further limit the likelihood of scammers sliding into your DMs, Snapchat recommends users only friend people they know in real life. This is harder on TikTok; most users don’t know the people they follow personally, so on that app it’s prudent to be extra wary of new connections.

Two-Factor Authentication

two-factor authentication scam

Microsoft

Photo by Ed Hardie on Unsplash

Definitely turn this setting on across all accounts. Two-factor authentication (2FA) is one safeguard against being hacked. It can be found in nearly every app’s settings; and works by sending a passcode to your phone or email that grants access to your account after inputting a password.


2FA isn’t foolproof, however. If someone hacks an account they can change the 2FA number to another one. But it’s a useful extra layer of security and many apps recommend you turn it on.

Also, when shopping online, use a private secure network if possible, and do so on a computer with an antivirus software installed. Public networks are much less likely to have safeguards to deter hackers, though if you’re forced to use one, try installing a VPN (like one of these) which can provide additional security.

Password Managers

lock on keyboard

lock on keyboard

Photo by Towfiqu barbhuiya on Unsplash

Another key way to avoid being hacked is to use a password manager. While it might seem risky to have all your passwords aggregated on one app, it’s also a useful way to ensure all your accounts have passwords long and random enough for even the most astute AI to take awhile to hack.

There’s a few decent paid apps out there doing this. 1Password is a good one (not sponsored, I just enjoy their interface), mainly because it can sync with an iPhone’s biometric data sensor to scan your face and auto-fill passwords on certain sites after you input your master password. To be fair, no platform is completely immune to hacks. But using a random password generator is much more secure than each password being a slight variation of the other for memory’s sake.

Avoid Phishing

Mail app on phone blue and white logo guessing game Photo by Brett Jordan on Unsplash

Phishing scams, or scams that bait users into clicking a fraudulent link or attachment, are all too common during the holidays. Often the target is to surreptitiously install malicious software on your device to steal data.

Be wary of any link sent to you as well. Especially if it masquerades as something useful, like a package tracking link. When ordering gifts this season, make a detailed list of the sites you bought them from and which carrier the site says they use when shipped, and only use this site when looking for updates. Don’t, for example, assume that a text claiming to be from UPS with a package update is real.

The same goes for advertisements. On TikTok in particular fake ads are all the rage and it’s too easy to click something that looks interesting without thinking. To be extra certain you’re avoiding phishing through ads, if you see an intriguing product on social media, simply go to the brand’s website and buy there, instead of being routed through the link.

Another red flag to be aware of is if a merchant requests alternative payments like cryptocurrency, a wire transfer or gift cards – this is almost a sure sign they’re conducting illegal business and looking to obfuscate their activity.

Also, as with any type of malfeasance, the old adage of “see something, say something” applies to online scamming.

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Netflix Doubles Down on LA

🔦 Spotlight

Hey Los Angeles.

Goodbye Coachella, hello Stagecoach. The desert doesn’t stay quiet for long, and neither does LA’s entertainment machine.

This week, that momentum showed up in a more permanent way.

Netflix is expanding its footprint in Los Angeles with a major move to take over and invest in Radford Studio Center, a historic production lot in Studio City. The company is planning a long-term transformation of the site, with upgrades to soundstages, production offices, and infrastructure designed to support the next generation of film and television production.

It’s a notable shift in a moment when production has been under pressure in California, with studios increasingly looking outside the state for cost advantages. Netflix going deeper in LA, and specifically into a legacy studio lot, signals a different kind of commitment. Not just to content, but to where that content actually gets made.

And it comes at a time when the streaming wars have matured. Growth is harder, budgets are tighter, and the focus has shifted from scale at all costs to efficiency and control. Owning or operating more of the production environment gives Netflix tighter control over timelines, costs, and output.

For Los Angeles, it’s a reminder of what still anchors the city. Even as AI, defense tech, and infrastructure startups continue to rise, entertainment remains one of the few industries where LA isn’t just competitive, it’s foundational.

Different headlines each week, but a consistent theme underneath them. Whether it’s power, autonomy, or content, the companies that matter are investing in the layers they don’t want to outsource.

And in this case, that layer is Hollywood itself.

Below are this week’s venture deals, fund announcements, and acquisitions across LA 👇


🤝 Venture Deals

    LA Venture Funds

    • UP Partners and Calm Ventures participated in Reliable Robotics’ $160M funding round, backing the autonomous aviation company as it advances pilotless flight technology for cargo and passenger aircraft. The round included a mix of new and existing investors, and the company plans to use the capital to accelerate certification efforts and expand deployment of its autonomous systems across commercial aviation. - learn more
    • Blue Heron Ventures participated in Tava Health’s $40M Series C, backing the company as it expands its tech-enabled mental health platform into a more integrated, full-stack system for providers, employers, and health plans. The round was led by Centana Growth Partners with participation from existing investors, and the company plans to use the funding to roll out new AI-powered tools and broaden access to care while reducing administrative friction across the system. - learn more
    • Vamos Ventures participated in Zócalo Health’s $15M Series A, backing the company as it scales its tech-enabled, community-based primary care model focused on high-need and underserved populations. The round was led by .406 Ventures with participation from existing and new investors, and the company plans to use the funding to expand its clinics and deepen partnerships with Medicaid programs as demand for accessible care grows. - learn more

    LA Exits
    • Studio71 has been acquired by Fixated as part of a broader deal in which German media company ProSiebenSat.1 sold its North American creator business, giving Fixated a large-scale network of creators and podcast operations and significantly expanding its footprint as it continues an aggressive roll-up strategy in the creator economy. The move signals continued consolidation in the space, with Fixated building a more vertically integrated platform across talent management, content production, and distribution. - learn more
    • Bonsai Health has been acquired by ModMed, bringing its AI-powered patient engagement platform into a broader healthcare software ecosystem. The deal is aimed at integrating Bonsai’s “agentic AI” capabilities into ModMed’s platform to automate patient outreach, fill care gaps, and improve scheduling across a network of nearly 50,000 providers. - learn more

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      A $26M Push Into Power in LA

      🔦 Spotlight

      Hello, Los Angeles.

      Coachella Weekend 2 is here, which usually means LA is either heading back to the desert or happily staying put this time around. Back in the city, the focus this week is less about music infrastructure and more about something far more critical, power.

      That’s where this week’s news comes in.

      Critical Loop, a Los Angeles-based energy startup, raised a $26 million Series A to tackle one of the least talked about bottlenecks in tech right now, grid interconnection. In simple terms, it’s the process of getting power to where it’s needed, and increasingly, that process is too slow to keep up.

      Critical Loop is building modular microgrid systems that can be deployed in days instead of years, giving industrial operators, data centers, and other energy-heavy users faster access to power without waiting on traditional grid upgrades. The round was led by Conifer Infrastructure Partners and Hanover, with participation from Better Ventures, Climate Capital, Adapt Nation Capital, and Cyrus Ventures.

      The timing here matters. Between AI infrastructure demands, electrification, and a broader push toward domestic energy resilience, power is quickly becoming a gating factor for growth. You can build the data center, the factory, or the next big thing, but none of it works if you can’t turn it on.

      That’s what makes companies like Critical Loop worth watching. They’re not building the flashiest part of the stack, but they’re solving for the piece everything else depends on.

      And in a city that knows a thing or two about scaling ambition quickly, that might be the most important layer of all.

      Below are this week’s fund announcements across LA 👇


      🤝 Venture Deals

      LA Venture Funds

      • Anthos Capital participated in Wealth.com’s $65M Series B, backing the AI-powered estate and tax planning platform as it scales across financial institutions. The oversubscribed round included new investors like Titanium Ventures and Pruven Capital alongside existing backers, and the company plans to use the funding to expand product development, pursue acquisitions, and grow its enterprise footprint as demand rises for AI-driven wealth management solutions. - learn more
      • Anamika Ventures participated in Sage Haven’s $3M pre-seed round, backing the AI-powered messaging and calling app designed to create a safer communication environment for kids. The round was led by Anamika Ventures alongside Fabric Ventures and a group of early-stage investors, as the company launches a platform focused on preventing cyberbullying through real-time AI moderation and parent oversight tools. - learn more
      • MANTIS Venture Capital participated in Factory’s $150M Series C, backing the AI startup as it builds autonomous software engineering systems for enterprise teams. The round was led by Khosla Ventures and included firms like Sequoia Capital, Blackstone, Insight Partners, and NEA, valuing the company at $1.5 billion. Factory plans to use the funding to invest further in product development and global expansion as demand grows for AI-driven tools that can automate large portions of the software development process. - learn more
      • Rebel Fund participated in Uplane’s $4.5M seed round, backing the AI startup as it looks to replace traditional marketing agencies with a platform that automates ad creation, testing, and budget optimization. The round was led by Play Ventures with participation from Y Combinator, 20VC, and Multimodal Ventures, and the company says its technology can improve return on ad spend by automating performance marketing workflows. - learn more
      • Alexandria Venture Investments and Presight Capital participated in Alloy Therapeutics’ $40M Series E, backing the biotech infrastructure company as it scales its AI-powered platform for drug discovery and development. The round included a mix of new investors like 8VC and JIC Venture Growth Investments alongside returning backers, valuing the company at $1 billion and underscoring continued interest in platforms that combine AI, data, and lab services across the biopharma lifecycle. - learn more
      • Finality Capital Partners participated in HYFIX’s $15M seed round, backing the semiconductor startup as it builds American-made chips designed to power drones and autonomous robots. The round was led by Craft Ventures with participation from Catapult Ventures, Multicoin Capital, and Sky Dayton, and the company is developing an integrated system-on-a-chip to replace fragmented hardware stacks and reduce reliance on foreign components. - learn more
      • Rainfall Ventures participated in Stendr’s $5.4M pre-seed round, backing the Norwegian defense tech startup as it builds an AI-native platform for drone detection and counter-drone operations. The round was co-led by Rainfall alongside ACME Capital and Skyfall, with additional participation from Antler, StartupLab, and other early-stage investors, and the company plans to use the funding to accelerate development of its multi-sensor technology and expand engineering capabilities. - learn more
      • Slauson & Co. participated in Slate Auto’s $650M funding round, backing the EV startup as it works to bring a lower-cost electric pickup truck to market. The round was led by TWG Global and comes as the Bezos-backed company prepares to begin production, targeting a more affordable segment of the EV market with a customizable truck expected to launch later this year. - learn more
      • Navitas Capital co-led Primepoint’s $10M seed round, backing the AI startup as it builds a platform that reads and connects complex construction drawings to streamline project workflows. The round also included investors like Penny Jar Capital, NextView Ventures, GS Futures, and Aglaé Ventures, and the company plans to use the funding to expand its platform and grow adoption among large commercial contractors. - learn more
      • Alexandria Venture Investments participated in Neomorph’s $100M Series B, backing the biotech company as it advances its molecular glue degrader platform targeting previously undruggable diseases. The round was led by Deerfield Management with participation from Regeneron Ventures, Longwood Fund, and Binney Street Capital, and the company plans to use the funding to support ongoing clinical trials and expand its broader drug development pipeline. - learn more

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      Hermeus Moves In. Uber Lines Up. LA Wins.

      🔦 Spotlight

      Hello, Los Angeles.

      This week’s transportation news says a lot about where LA is headed and who wants to build here.

      Start with Hermeus, which hit a $1 billion valuation after raising $350 million as it works on high-speed aircraft for defense applications. More notably for Los Angeles, the company is moving its headquarters to El Segundo, adding to the region’s growing aerospace and defense cluster. The round was led by Khosla Ventures, with participation from returning backers including Canaan Partners, Founders Fund, RTX Ventures, Bling Capital, and In-Q-Tel, along with new investors including Cox Enterprises, Socium Ventures, Destiny Tech100, Georgia Tech Foundation, 137 Ventures, and GSBackers.

      Then there’s Uber, which made two separate autonomous vehicle announcements that both put Los Angeles in the rollout map.

      The first is a partnership with Zoox, Amazon’s autonomous vehicle company. Uber said the service is expected to launch in Las Vegas in summer 2026 and then come to Los Angeles by mid-2027, giving riders the option to match with a Zoox robotaxi through the Uber app.

      The second is a new deal with MOIA America, which plans to deploy autonomous ID. Buzz vehicles on the Uber platform in Los Angeles by the end of 2026.

      Taken together, the message is pretty straightforward: LA is not just watching the future of transportation take shape, it is increasingly being used as the place to test it, scale it, and sell it. Hermeus is bringing its headquarters here as defense aviation regains momentum. Uber is lining up autonomous partners with Los Angeles as a target market. Different companies, different timelines, same conclusion: a meaningful share of the next transportation cycle is being built with LA in mind.

      Below are this week’s venture deals, fund announcements, and acquisitions across LA.


      🤝 Venture Deals

      LA Companies
      • PeakMetrics raised a $6M Series A to scale its AI-powered narrative intelligence platform, which helps organizations track how information spreads online and identify risks from misinformation and coordinated campaigns. The round was led by Moneta Ventures with participation from Techstars, Parameter Ventures, VITALIZE Venture Capital, and Gurtin Ventures, and the company plans to use the funding to enhance its real-time detection capabilities and expand adoption across enterprise and government customers. - learn more
      • Hybron raised a $25M seed round to scale its advanced carbon fiber composite manufacturing technology, which aims to produce high-performance components faster and at lower cost than traditional methods. The round was led by Marque Ventures with participation from a mix of venture firms and strategic investors, and the company plans to use the funding to expand manufacturing capacity, grow its team, and support increasing demand from aerospace and defense programs. - learn more

      LA Venture Funds

      • Emmeline Ventures participated in Osteoboost’s $8M funding round, backing the company as it expands access to its FDA-cleared wearable designed to treat low bone density in postmenopausal women. The round was led by Ambit Health Ventures with participation from Disrupt Health Impact Fund and others, and the company plans to use the capital to scale manufacturing, expand clinical research, and grow commercial adoption. - learn more
      • Bonfire Ventures led Juno’s $12M seed round, backing the AI-powered tax preparation platform as it aims to automate up to 90% of the manual work in tax filing for accounting firms. The round included participation from Impression Ventures and Xfund, and the company says its software can significantly reduce preparation time while keeping CPAs in the loop for review and advisory work. - learn more
      • Alexandria Venture Investments participated in Sidewinder Therapeutics’ $137M Series B, which will help fund the company’s push to bring its precision bispecific ADC cancer programs into the clinic. The round was co-led by Frazier Life Sciences and Novartis Venture Fund, and Sidewinder said it expects to advance its lead program into clinical development in 2027. - learn more
      • Slauson & Co. participated in Flora Fertility’s $5M seed round, backing the company as it builds what it describes as an individually owned fertility insurance platform that is not tied to an employer. The round was led by ManchesterStory, and Flora plans to use the funding to scale a model aimed at making fertility coverage more portable and accessible for consumers. - learn more
      • Mucker Capital participated in Fastrflow’s $375K early funding round, backing the startup as it builds a screen-aware AI copilot designed to assist students and professionals directly within their workflows. The company is focused on creating an assistant that can understand what’s on a user’s screen in real time to provide contextual help, positioning itself as a more integrated alternative to traditional standalone AI tools. - learn more

      LA Exits

      • Modern Animal has been acquired by Chewy, giving the pet e-commerce giant a much bigger physical veterinary footprint as it expands deeper into healthcare. The deal brings Chewy an additional 29 clinics, 24/7 virtual care, and a membership-based model, and is expected to grow Chewy Vet Care from 18 to 47 locations nationwide while adding more than $125 million in annualized run-rate revenue. - learn more
      • Honk has been acquired by Frontenac, with the Los Angeles roadside assistance software company simultaneously completing an add-on acquisition of CurbsideSOS as part of the deal. The combination is meant to scale Honk’s platform for roadside assistance, towing, and accident management, with former Grubhub executives including Adam DeWitt, Matt Maloney, and Eric Ferguson joining the company to lead its next phase of growth. - learn more

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