Office Hours Podcast: Mattel's CEO on Leveraging the Power of Brands, Barbie and More
On this week's episode of Office Hours, you'll hear from Ynon Kreiz, the CEO of Mattel since 2018. Prior, he served on Mattel's Board. We discuss the Barbie movie in production, just one product that's leveraging the iconic brand's IP, what Mattel is doing towards achieving environmental sustainability and the priority Mattel places on DEI. Also, hear the answer to a burning UNO game question hotly-debated in my family.
"When it comes to physical play, this will never go away. Parents recognize the importance of physical play, especially when it comes to quality product and known trusted brands. And this is why the toy industry as a whole has been growing and is expected to continue to grow" -- Ynon Kreiz
Ynon Kreiz is the CEO of Mattel. His career includes chairman and CEO of Maker Studios, acquired by Disney in 2014. At the Endermol Group, he was chair and CEO. He was a general partner at Balderton Capital (formerly Benchmark Capital Europe). At Fox Kids Europe, he served as chair and CEO. Before all of this, Kreiz co-founded Fox Kids Europe NV where he served as chairman and CEO.
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