Yami Raises $50 Million to Sell Asian Snacks, Beauty Products and Home Goods Online

Harri Weber

Harri is dot.LA's senior finance reporter. She previously worked for Gizmodo, Fast Company, VentureBeat and Flipboard. Find her on Twitter and send tips on L.A. startups and venture capital to harrison@dot.la.

Yami
Image courtesy of Yami

Yami, an online store that sells Asian snacks, beauty products and home goods, took the wraps off a $50 million Series B funding round on Wednesday.

Two venture firms co-led the round: Menlo Park’s Altos Ventures and New York’s Balsam Bay Partners. GGV Capital, also based in Menlo Park, and JPMorgan chipped in as well.


The Brea, Calif.-based marketplace carries popular Japanese, Korean, Chinese and Southeast Asian brands—from Japanese snack-maker Glico (famous for its Pocky treats) to Dr. Jart+, a South Korean skincare company.

With the new cash, Yami plans to expand its inventory, improve delivery times via a new East Coast warehouse and beef up its supply chain technology.

A five-year stay as an international student in Kansas, “in the middle of nowhere,” inspired founder and CEO Alex Zhou to launch Yami in 2013. “I literally had to drive over two hours to find Chinese chili sauce or instant noodles,” Zhou told dot.LA, calling his stint in Kansas a “blessing in disguise” that drove him to relocate to Los Angeles to start the company.

“At least it can benefit customers like me—who live in the United States, originally from Asia—looking for the products they’re used to when they were in their mother country,” Zhou added.

Some 2 million customers later, Yami says it now carries more than 260,000 stock-keeping units (SKUs) from over 4,000 brands. In addition to its home base in Southern California, it operates a second headquarters in Xi'an, China.

Subscribe to our newsletter to catch every headline.

Why Women’s Purchasing Power Is a Huge Advantage for Female-Led Leagues

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

Why Women’s Purchasing Power Is a Huge Advantage for Female-Led Leagues
Samson Amore

According to a Forbes report last April, both the viewership and dollars behind women’s sports at a collegiate and professional level are growing.

Read moreShow less
https://twitter.com/samsonamore
samsonamore@dot.la
LA Tech Week Day 5: Social Highlights
Evan Xie

L.A. Tech Week has brought venture capitalists, founders and entrepreneurs from around the world to the California coast. With so many tech nerds in one place, it's easy to laugh, joke and reminisce about the future of tech in SoCal.

Here's what people are saying about the fifth day of L.A. Tech Week on social:

Read moreShow less

LA Tech Week: Six LA-Based Greentech Startups to Know

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

LA Tech Week: Six LA-Based Greentech Startups to Know
Samson Amore

At Lowercarbon Capital’s LA Tech Week event Thursday, the synergy between the region’s aerospace industry and greentech startups was clear.

The event sponsored by Lowercarbon, Climate Draft (and the defunct Silicon Valley Bank’s Climate Technology & Sustainability team) brought together a handful of local startups in Hawthorne not far from LAX, and many of the companies shared DNA with arguably the region’s most famous tech resident: SpaceX.

Read moreShow less
https://twitter.com/samsonamore
samsonamore@dot.la
RELATEDEDITOR'S PICKS
Trending