How Dollar Shave Club, eSalon Built a 'Billion Dollar Brand'

Lawrence Ingrassia

Lawrence Ingrassia is an award-wining journalist and the author of " Billion Dollar Brand Club."

How Dollar Shave Club, eSalon Built a 'Billion Dollar Brand'
  • Relying on analytics, the founders of eSalon who knew nothing about hair dye, built a trendsetting personalized hair color brand that did $30 million in sales
  • The e-commerce brand uses individual data, machine-learning algorithms and predictive analytics to create formulas that keeps customers coming back
  • The Takeaway: Retail is being upended by direct-to-consumer companies that can acquire key metrics to customize products and retain shoppers

In recent years, you no doubt have seen a growing number of new brands pop up everywhere you go online – and you've probably bought some. Where did they come from? Who are the entrepreneurs behind them? Why did they think they could take on long-dominant brands?

This is an excerpt from " Billion Dollar Brand Club," authored by award-wining journalist Lawrence Ingrassia and published on January 28 by Henry Holt and Company.

The book explores how an unlikely band of entrepreneurs launched a business revolution in the way new brands are created and sold online. One of the most successful direct-to-consumer brands, Dollar Shave Club, was founded in Los Angeles and got its initial seed funding from Science Inc. in Santa Monica. This excerpt from Chapter 6, "The Algorithm is Always Right," tells the story behind eSalon, based in El Segundo, and how it tapped data analytics to create customized hair coloring.

The customer, a woman in her mid-to-late forties, knows what she wants when she logs onto eSalon.com to order its customized hair coloring for the first time: dye to match her natural blonde color – and cover up her grays – with the lightest blonde shade it offers. As she clicks through a series of about a dozen questions, the algorithm inside eSalon's computers starts churning away. Without anyone from the company having met or even talked to her, it will understand her hair coloring better than she does by the time she finishes answering the questionnaire.

How long is your hair? it asks. How much gray do you have? How straight or curly is your hair? How thick is your hair? What is your ethnicity? What color are your eyes? What is your natural hair color? What is the closest shade to your natural color? Would you like to maintain your current color?


To help her, the questionnaire shows thirty-one photos of different shades of blonde, with very small gradations from lighter to darker colors. At the end, she selects the lightest blonde color eSalon offers, just as she intended. But that's not exactly what she will receive.

eSalon has collected data from more than five million people. Based on this woman's answers, it knows the best color formulation to achieve the blonde look she wants, regardless of what she thinks. eSalon's computers have learned from crunching the data that many first-time customers who fit her profile and order the lightest blonde dye have been disappointed; they felt their hair came out looking too blonde – too "hot" in hair coloring jargon. The numbers show that eSalon has a higher reorder rate from customers who asked for a slightly darker color for their next order, so that their hair wouldn't come out looking quite so light.

Knowing all of this, eSalon automatically sends the customer – without telling her – a formulation that has 98 percent of its lightest blonde share with 2 percent blue added to soften the color, or cool it, rather than 100 percent blonde. "After seeing this data, we adjusted our algorithm so that new customers who are a natural pure blonde and want to keep that look automatically get that little bit of blue added," explains Tom MacNeil, eSalon's chief technology officer. "They're happier with the result, even though they're asking for the blondest of blonde that we have."

For eSalon, and almost all direct-to-consumer brands, data is the coin of the realm. The data they collect directly from each customer provides a significant advantage over bigger, long-established brands. Clairol doesn't have this data, because the customers they deal with directly are retailers. The people who use the product are largely anonymous to Clairol; they walk into a drugstore, pick a box of hair coloring off the shelf, pay for it, and walk out.

eSalon's shelf is its website, and it collects information about each customer who walks through its digital door and answers its questionnaire. The longer a woman remains a customer, the more eSalon knows about her – and not just her. eSalon aggregates all of that individual data and uses machine-learning algorithms and predictive analysis to inform virtually everything it does: from adjusting its product formulations to introducing new products (like color for highlighting hair) to testing seemingly insignificant word changes on its web pages. "In the end, we're a tech company selling a beauty product," says Tamim Mourad, one of eSalon's co-founders.

Data mining is critical to the biggest challenges facing all direct-to-consumer brands: holding down the cost of attracting customers and keeping them after a purchase or two. Using the data it has gathered, eSalon has improved its retention rate from below 50 percent to about 70 percent on its customers' initial orders. One of the key metrics, especially for subscription companies, like eSalon, Dollar Shave Club, and Hubble, is a customer's lifetime value, or how much she will spend over time. The cost of acquiring customers can be offset only if a lot of them become repeat customers who buy month after month or, even better, year after year. "It's all about retention, because nobody makes money on the first order," explains Francisco Gimenez, another co-founder.

Businesses have used predictive analytics for the past couple of decades, but the growing power of computers, along with the ability of online brands to gather huge amounts of data, has made machine learning central to their success.

Tamim Mourad and several of his colleagues at eSalon discovered from experience the importance of technology to a startup. In 1998, before the direct-to-consumer brand revolution began (indeed, before many of the entrepreneurs behind many of these startups had graduated from college or even high school), they started an internet company, while they were in their twenties. The company, PriceGrabber, was one of the original online price comparison sites. In 2005, Experian bought the company for $485 million – yielding a huge gain on the founders' total investment of $1.5 million.

After taking a couple of years off, the PriceGrabber founders began brainstorming about starting another business.

In the fall of 2008, Mourad and his wife were having dinner with a couple who owned a beauty salon in Beverly Hills. The other woman, who was a hair colorist, tossed out a business idea. "She said that women who color their hair at home don't do it well, because there is a dearth of information," Mourad says. What about starting a web site that explained how to dye your own hair? He didn't see a way to make money from that. But he asked her, "Is it possible to formulate color for someone sight unseen, and mail them something they apply at home? If that works well, then you're delivering a product that is better than the standard hair coloring in a box at drugstore, that would approximate what someone could get at a hair salon. If you could do that, you could charge a price that was a premium. There's a business model."

He went back to his former PriceGrabber colleagues, all men who knew nothing about hair coloring. But the more they thought about the idea, the more they liked it.

It was a business ready for disruption, they decided. Off-the-shelf packaged brands were fine, but most offered only around fifty pre-mixed shades. "Many people who color their own hair at home in general are not happy, because the results are mixed," Francisco Gimenez notes. "But it is affordable, which is why they do it. At the high end, salons charge on average around $60 for base color, though it can go as low as $45 in some cities and is more like $100 or $150 in bigger metro areas."

The PriceGrabber guys concluded there could be an opening for a new brand priced about $25. In today's global marketplace, it would be easy to find suppliers to sell them professional-grade ingredients that go into hair coloring formulations – dyes, modifiers (to stabilize color tones), vitamins (to moisturize the hair), antioxidants, hydrogen peroxide (to remove the old color and activate the new dye), among others. The biggest challenge would be to figure out how to combine all these ingredients to mimic what a stylist does in customizing color for each woman who comes into a salon. "Can you formulate hair coloring for someone sight unseen?" Mourad says. "We had to figure out how to test that idea."

They first did a proof-of-concept test to see if women might be interested in buying customized color online. They created a rudimentary web site and then hand-mixed colors for about fifty women who had signed up, submitted a photo, and said what color they wanted. Then the women were asked if they liked the color better than the results they got with a do-it-yourself kit at a drug store. "We recruited people who were willing to put this product on their hair, with no idea who we really are. The results were positive enough for us to say we have something," he recalls.

The next step: tapping their knowledge of tech and data science to figure out how to replicate color customization on sale, for fifty thousand women, not just fifty. "We wanted to do something that was really innovative, not bullshit innovative," Mourad says.

Omar Mourad, Tamim's younger brother and another of PriceGrabber's co-founders, read everything he could about dyeing hair. "I didn't have any tangible color experience applying it on any person's hair. But I became a theoretical expert," Omar says.

Over the next several months, he and Gimenez took the lead in translating the rules of hair coloring into software that would determine the right customized mix to get the desired color. That can depend on a numerous variables: a woman's natural color, her current dyed color, how recently she dyed her hair, how much gray hair needs to be covered up, the texture and length of her hair. "You basically look at all of the combinations, and then build out a matrix for how to formulate," Omar explains. Using that knowledge, the team developed a questionnaire that included queries a stylist would ask a first-time customer. The questions themselves aren't rocket science. The rocket science happens when hundreds of thousands or millions of people answer the questionnaires, enabling you to gather more and more data to analyze.

The final step was to automate the formulation. In September 2010, the product was launched. As with an apprentice stylist, eSalon's formulations improved over time as the company got more customers and was able to gather more information. As of 2018, eSalon had dispensed 165,000 different formulations. That's out of a total, it calculates, of 2.2 octooctogintillion pigment variations (that would be 22 followed by 266 zeroes).

In 2019, rival L'Oreal introduced a new brand, Color&Co, that copied key features of eSalon, including an online quiz or a consultation with a colorist to help determine the "a unique custom-blend [color] made only for you." With competition ratcheting up, eSalon – with sales still a modest $30 million a year – agreed to sell a 51 percent stake to the German multinational Henkel. It cited the growing trend toward personalization and eSalon's "valuable customer insights" as reasons for its investment.

Lawrence Ingrassia's "Billion Dollar Brand Club" goes on sale January 28. He is a former business editor of the New York Times and managing editor of The Los Angeles Times.

From Sunset Boulevard to Outer Space: LA’s Latest

🔦 Spotlight

Good Morning Beliebers and Los Angeles!

While Justin Bieber’s new album dropped last night, here’s what else is making headlines in Los Angeles this week.

Luma has opened its Dream Lab on Sunset Boulevard, boldly positioning itself at the forefront of AI-powered creativity. Known for transforming ordinary photos into cinematic 3D scenes, Luma is combining cutting-edge research with practical tools to build a playground for artists, engineers, and anyone ready to push the boundaries of visual storytelling. In their words: “From Hollywood blockbusters to the next generation of immersive media, this is where the magic happens.”

Meanwhile, well beyond our skyline, SpaceX reportedly hit an eye-popping $400 billion valuation in a recent share sale, making it one of the most valuable private companies ever. The milestone reflects both investors’ fervor for the commercial space race and LA’s unrivaled role as the launchpad of aerospace innovation.

LA continues to prove it can deliver on the ground, in the cloud, and far beyond the stars. See you next week.

🤝 Venture Deals

LA Companies

     
  • Varda Space Industries, the El Segundo–based company manufacturing pharmaceuticals in microgravity, has raised $187M in a Series C round led by Natural Capital and Shrug Capital, bringing its total funding to approximately $329M. The funds will support an increased launch cadence of robotic drug-production capsules, expansion of its El Segundo lab for biologic drug crystallization, and broader efforts to scale commercial microgravity-driven drug formulation and hypersonic reentry testing. - learn more

LA Venture Funds

  • Rebel Fund participated in Vellum’s $20M Series A round, which was led by Leaders Fund. The company helps businesses build and optimize LLM-powered applications. Vellum plans to grow its team and speed up product development with the new funding. - learn more
  • Bold Capital participated in a $31M Series B funding round for Aqtual, a Hayward, California based precision medicine startup developing a cutting edge cell free DNA (cfDNA) multiomics platform. The capital will help commercialize Aqtual’s flagship rheumatoid arthritis diagnostic, currently being tested in a 1,300 patient trial, and support expansion into other chronic and autoimmune diseases. - learn more
  • Strong Ventures invested in VERAMORE, a skincare brand focused on addressing early signs of aging in women. Since launching in March 2022, VERAMORE has grown over 300% annually, expanded to more than 16 products, and entered markets including Japan, Singapore, Vietnam, Taiwan, Europe, and Korea. The funding will support its D2C growth, product-driven marketing, and planned global expansion starting with Japan in 2025 and the U.S. and Europe in 2026. - learn more
  • Mucker Capital joined a $3.7M seed funding round for Velvet Capital aimed at launching its DeFAI operating system and $VELVET governance token. Velvet’s vertically integrated DeFi toolkit combines AI-powered trading, portfolio management, APIs, and a native token to streamline on-chain investment for funds, DAOs, and individual traders. The funding will accelerate platform development, the rollout of its tokenomics, and broader adoption of its intent-based DeFi suite. - learn more
  • Btech Consortium Fund participated in a $8.5M Series A funding round for Castellum.AI, a New York based financial crime compliance platform that uses in‑house risk data, AI, and screening tools to help financial institutions manage AML/KYC compliance. The funds will be used to expand their team, enhance integrations with financial institutions, and accelerate adoption of their AI‑powered compliance solutions. - learn more
  • Bold Capital Partners joined the oversubscribed $45M Series A round for Centivax, a South San Francisco biotech company dedicated to developing a universal flu vaccine using a proprietary mRNA-based immune-engineering platform. Led by Future Ventures, the funding will help Centivax advance its lead candidate into Phase I clinical trials and expand its broader universal immunity pipeline targeting pathogens like RSV, HIV, and malaria. - learn more
  • Alpha Edison participated in Honor Education’s $38M Series A funding round for the San Francisco–based learning platform. Honor uses AI‑enhanced, mobile-first courses and credentialed programs to improve engagement and leadership development. The funding will be used to scale AI capabilities, personalize learning experiences, and expand the company’s operations and customer‑success teams to meet rising demand. - learn more
  • Wasserman Ventures participated in a $7M seed round for Fantasy Life, the fantasy sports platform founded by Matthew Berry. The funding will support the launch of Fantasy Life’s revamped platform, featuring new “Guillotine Leagues,” a modernized app experience, and enhanced content and tools to scale its audience and technology offerings. - learn more

LA Exits
  • El Segundo based Kaye Capital Management, a fee only RIA with approximately $700M in assets under management and $300M in assets under advisement, was acquired by Modern Wealth Management, marking its 17th acquisition and pushing its total AUM over $8.5B. The deal strengthens Modern Wealth’s presence in California and adds Kaye’s institutional retirement plan expertise to its suite of financial and retirement solutions for clients. - learn more
  • NIRx Medical Technologies was acquired by Gilde Healthcare’s private equity fund and combined with Artinis Medical Systems to form a world-leading neuroimaging group. Both companies will retain their brands and locations while collaborating on R&D, product development, and global expansion of their functional near-infrared spectroscopy (fNIRS) tools to advance research in mental health, neurodegenerative diseases, and stroke rehabilitation. - learn more
  • Emotive, a conversational SMS marketing platform, has been acquired by Privy to create a unified solution for e-commerce brands that combines email, SMS, pop-ups, and real-time customer conversations. The integrated platform will help over 10,000 merchants simplify their marketing, personalize customer interactions, and strengthen relationships with dedicated strategists and transparent pricing. - learn more

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Tinder, Starlink, and Apple’s New Studio: This Week in LA

🔦 Spotlight

Happy Independence Day, Los Angeles! 🇺🇸

While you're celebrating freedom, here are some electrifying updates lighting up LA’s tech, satellite, and music scenes:

🔥 Tinder mandates Face Recognition in California

  Image Source: Tinder

Tinder is now requiring all new users in California to complete a biometric face check, a brief video selfie processed via FaceTec, to verify profiles are genuine. The video is deleted post-verification, though an encrypted face map remains while the account is active. This West Hollywood based move could redefine trust, safety, and privacy in mainstream consumer apps.

🌐 Starlink clears hurdle to launch in India

Elon Musk’s SpaceX backed Starlink has cleared most regulatory and licensing hurdles with India’s Department of Telecommunications, marking a key step toward launching satellite broadband in one of the world’s fastest growing markets. Final approvals from the national space regulator are pending, and services, expected to deliver high speed connectivity to underserved regions, could launch in the coming months. This is a major milestone for Starlink’s global expansion.

🎧 Apple Music opens Culver City creative hub

  Image Source: Apple

Apple Music is celebrating its anniversary by launching a brand new 15,000 square foot, three story studio in Culver City. The facility, featuring a 4,000 square foot soundstage, spatial audio suites, podcast booths, and more, is designed by Eric Owen Moss and slated to open mid August. It solidifies LA’s reputation as a creative powerhouse and reaffirms Apple’s commitment to investing in and nurturing our city's cultural ecosystem.

From dating apps to deep space to sound stages, LA isn’t just watching the future unfold, we’re building it.

Here’s to independence, imagination, and everything this city dares to launch next. Happy Fourth, Los Angeles.

🤝 Venture Deals

LA Companies

  • Castelion has raised a $350M Series B round led by Lightspeed Venture Partners alongside Altimeter Capital to scale its hypersonic missile production capabilities. The El Segundo-based defense startup plans to use the funds to expand manufacturing, accelerate testing through its SpaceX-inspired rapid development model, and position itself as a cost-effective supplier of hypersonic weapons to the U.S. military and its allies. - learn more
  • Earth Sama, a Calabasas, California–based climate-tech platform that helps rural farming and Indigenous communities generate and manage carbon credits, secured investment from Omtse Ventures. The funding will support the rollout of Earth Sama’s blockchain-powered field app, climate-creator platform, and smart-contract tools to scale community-led carbon credit projects globally under the Paris Agreement’s Article 6.4 framework. - learn more

            LA Venture Funds

            • Plassa Capital participated in Metafide’s $3.275M funding round. Miami based Metafide, the creator of SURGE, a gamified trading platform that combines AI neural networks and human insight, will use the funds to scale and launch SURGE into the market. - learn more
            • BOLD Capital Partners participated as a founding investor in Syntis Bio’s $33M Series A round, with an additional $5M in NIH grants. The Boston-based biotech is developing oral therapies for obesity and rare diseases, and the funding will help advance its SYNT platform, moving its lead obesity treatment, SYNT-101, into Phase 1 trials and supporting development of SYNT-202 for homocystinuria. - learn more
            • BAM Ventures participated in Cred’s $15M seed round for its predictive intelligence startup. San Francisco based Cred uses AI to unify company data with real time market signals and deliver actionable insights for sales and operations. The funding, led by defy.vc, will be used to scale Cred’s platform, expand its customer base, and grow team and product capabilities. - learn more
            • BOLD Capital Partners participated in Gallant’s $18M Series B round to advance its ready-to-use stem cell therapies for pets. The funding, led by Digitalis Ventures with additional support from NovaQuest Capital, will help Gallant bring its off-the-shelf regenerative treatments to market. - learn more
            • Rebel Fund joined the seed round for Rocketable, contributing to the $6.5M raised to build a portfolio of fully automated SaaS companies. San Francisco-based Rocketable, backed by True Ventures and others, uses AI agents to operate acquired software products, and Rebel’s support will help scale both the platform and acquisitions. - learn more 
                    LA Exits
                    • Leasepath, a cloud-first provider of equipment lease and loan management software, has been acquired by Solifi to enhance its mid-market offerings. The deal allows Solifi to expand Leasepath’s Microsoft Dynamics-based platform into new global markets while keeping Leasepath’s team and leadership in place. - learn more

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                              Senra Raises $25M to Rewire LA's Aerospace Supply Chain

                              🔦 Spotlight

                              Hello Los Angeles,

                              In the shadow of LA’s booming space and defense scene, a new kind of hardware startup is scaling up. And it's not building flying cars or flashy robots. It’s building the infrastructure that builds everything else.

                              This week, Senra Systems announced a $25 million Series A led by Dylan Field and CIV, with participation from General Catalyst, Sequoia Capital, Founders Fund, Andreessen Horowitz, 8VC, and Pax Ventures. Their Redondo Beach-based facility is using custom automation, software, and new design tools to quadruple production speed. The goal is to solve a notoriously manual, bottleneck-prone part of the supply chain: wire harness manufacturing.

                              The company also launched Amp, a CAD software platform that bridges the gap between harness design and physical production. It's a process that has historically been slow, fragmented, and hard to scale. In other words, Senra isn’t just building machines. They’re rewiring the very systems that power aerospace, defense, and industrial tech.

                              It’s not sci-fi. It’s supply chain innovation. And it’s very LA.

                              Catch the latest LA venture deals, acquisitions, and fund updates below.

                              🤝 Venture Deals

                              LA Companies

                              • 2wai, co-founded by actor Calum Worthy and producer Russell Geyser, has emerged from stealth with the launch of its avatar-based social app, allowing users to create lifelike “HoloAvatars” in under three minutes for real-time, multi-language conversations. The platform gives individuals, especially creators and entertainers, control over their digital likeness by restricting avatar responses to pre-approved information, helping counter deepfake threats. The launch follows a $5 million pre-seed raise and sets the stage for broader use by celebrities, brands, and educational partners. - learn more
                              • Superfiliate secured a $2M strategic growth round led by HappyStack to fuel its rapid expansion in the creator commerce space. The platform, which automates influencer and affiliate marketing for CPG and DTC brands via deep Meta and TikTok integrations, has achieved an impressive 400% year-over-year growth. The investment will support scaling its automation engine, deepening social commerce partnerships, and onboarding more e-commerce brands. - learn more
                              • Gemist, a Los Angeles–based jewelry-tech startup, secured $6M in seed funding from Entrada Ventures, Artemis Fund, and Collide Capital, bringing its total funding to $9M. The platform offers real-time 3D visualizations, dynamic pricing, and integrated e-commerce for custom fine jewelry, and is used weekly by over 14,000 customers to design personalized pieces. The new capital will enhance its visualization tools, pricing engine, and commerce features as Gemist expands its footprint. - learn more
                              • Chronicle Studios has raised an oversubscribed $11.6M seed round co-led by Patron and Point72 Ventures to fuel the development of original, audience-driven franchises. Founded by former DreamWorks and Warner Bros. exec Chris deFaria and tech entrepreneur Aaron Sisto, the LA-based studio plans to invest in independent creators and build AI-powered tools, like automated YouTube thumbnails and social analytics, to help storytellers grow and monetize their IP. - learn more
                              • Stackup, a developer platform for crypto applications, has raised a $4.2M in seed funding round led by 1kx. Stackup helps crypto businesses build better user experiences and manage on-chain user data, and the funding will be used to grow its engineering team and expand support for more blockchain networks. - learn more
                              • Doên, a fashion brand known for its vintage-inspired, California aesthetic, has closed a growth equity round led by Silas Capital. The funding will help the company expand its retail footprint, grow its team, and scale operations. Doên plans to continue building its community-driven brand while deepening its commitment to sustainability and women's empowerment. - learn more
                              • Root has raised a $9M seed funding round led by Konvoy and Headline, to develop its platform for managing online communities. The app, currently in closed beta, enables users to build custom tools like raid planners and task trackers right into their social experience. The fresh capital will fuel team expansion and product development ahead of a broader rollout. - learn more
                              • AndrenaM, a defense-tech startup founded by a former SpaceX engineer, raised $10M in just 36 hours. The company is building an AI-powered maritime sensing network using sonar-equipped buoys to provide real-time underwater surveillance. The funding, led by First Round Capital, will support team expansion, custom hardware development, and scaled deployments off the California coast. - learn more

                                      LA Venture Funds

                                      • Westlake Village BioPartners joined Neuron23’s $96.5M Series D financing round. The capital will fund the global Phase 2 NEULARK trial of NEU‑41, a brain-penetrant LRRK2 inhibitor for early-stage Parkinson’s disease, as well as support commercial and R&D scale-up. Neuron23 also announced that the first patient has been dosed in the NEULARK study, with initial results expected in 2027. - learn more
                                      • Fika Ventures participated in Spinwheel’s recent $30 M Series A round led by F‑Prime Capital. The funds will be used to accelerate their AI-powered platform that streamlines debt and credit management, reducing friction in account authentication, automating payments, and integrating liability data, all to deliver instant, developer-friendly credit APIs. This investment supports rapid growth across fintech and banking partners aiming to improve consumer credit outcomes. - learn more
                                      • Chaac Ventures participated in a $7M seed funding round for Meridian, a New York and Miami‑based startup using its AI-powered deal management platform to help private equity firms streamline sourcing, automate workflows, and improve diligence efficiency. The funding will accelerate product enhancements, expand the global go‑to‑market strategy, and deepen its traction with large institutional investors. - learn more
                                      • WME joined a debut funding round for haircare disruptor isima, which raised over $12M to accelerate its launch. Shakira-backed and science-driven, isima will use the capital to scale operations, expand product development, and roll out via isima.com and placements at Ulta Beauty (U.S. in July; Mexico in August), debuting across nearly 30 global markets. - learn more
                                      • M13 participated in Maven AGI’s Series B round, which raised $50M to expand its Business AGI platform for enterprise use. The funding brings Maven’s total capital raised to $78M. The company will use the investment to accelerate product development and go-to-market efforts as it scales its AI platform that unifies customer journeys across support, sales, and operations. - learn more
                                      • Alexandria Venture Investments joined GeneCentric Therapeutics’ $8M Series C round. The funding will support the commercial launch of GenomicsNext™, a groundbreaking liquid biopsy platform that combines extensive gene expression profiling with high‑fidelity DNA variant detection from ctDNA. This capital is expected to carry GeneCentric through 2026 and to help it scale predictive biomarker development for oncology applications. - learn more
                                      • MTech Capital and B Capital participated in COVR Global’s $2.5M seed round, led by MTech Capital. The funding will help COVR develop its AI-powered Decision Engine—a modular platform that enables insurers to make instant, data-driven claims decisions, such as coverage validation, liability assessment, and settlement automation. The investment will fuel product development and team growth as COVR scales across the UK, Spain, Japan, and Australia - learn more
                                      • Bedrock and Khosla Ventures co-led Mach Industries’ $100M Series B round. The defense-tech startup will use the capital to ramp up production at its Forge Huntington factory, grow its Mach Propulsion engine division, and further develop and deploy its advanced unmanned systems—Viper, Glide, and Stratos. This funding brings Mach’s total raised to about $185M as it scales vertically integrated defense manufacturing. - learn more
                                      • Fifth Wall participated in Juniper Square’s Series D funding round, which secured $130M at a $1.1 billion valuation. The investment will be used to accelerate the development and deployment of JunieAI, an AI-powered, agentic platform tailored specifically for private markets general partners to streamline investor relations, reporting, and fund administration. - learn more
                                      • Mucker Capital led CarePilot’s $2.5M seed round, with participation from KCRise Fund. The Overland Park-based startup will use the funding to further develop its AI-powered tools including its new “ProblemAssist” diagnostic and coding tool and expand its team as it scales solutions for healthcare providers. - learn more
                                      • Prototype Capital participated in Sunrise Robotics’ seed round, which raised $8.5M to emerge from stealth and advance its factory automation technology. The Ljubljana-based startup develops dual‑arm robotic cells trained in simulated environments, enabling rapid, cost-effective deployment and continuous learning across a fleet. The funds will be used to scale AI and simulation capabilities, expand team and manufacturing across Europe, and deepen customer deployments in sectors like electronics, supercars, and battery production. - learn more
                                            LA Exits
                                            • Comco, the pioneer behind the MicroBlaster® micro-precision sandblasting system, has been acquired by Medical Manufacturing Technologies (MMT), a portfolio company of Arcline Investment Management. This strategic move integrates Comco’s advanced abrasive technology into MMT’s suite, expanding its capabilities in precision microblasting for medical, aerospace, microelectronics, and industrial applications. MMT CEO Robbie Atkinson emphasized that the acquisition strengthens their end-to-end manufacturing offerings, while Comco President Colin Weightman joins MMT to drive continued innovation and customer growth. - learn more
                                            • 3BlackDot, the creator-first gaming and digital media studio known for popular YouTube franchises like Gaming While Black and Alpha Betas, has been acquired by Offscript Worldwide, the parent company of Revolt. With an audience of over 128 million subscribers, the acquisition marks Offscript’s entry into the $347 billion gaming industry and strengthens its creator-led IP development and distribution capabilities. 3BlackDot will now leverage Offscript’s infrastructure to scale its cultural impact while maintaining its creator-first approach. - learn more
                                            • Dr. Squatch, the fast-growing natural men’s grooming brand known for its social-first marketing and strong DTC presence, is being acquired by Unilever from Summit Partners. The move gives Unilever access to a brand with viral campaigns, influencer collaborations, and revenues reportedly around $400M, enhancing its premium personal care offerings. The deal is expected to close later this year pending regulatory approvals. - learn more
                                            • CloudSoda has been acquired by Diskover Data, combining CloudSoda’s intuitive data orchestration and automation with Diskover’s enterprise-scale indexing, metadata enrichment, and AI-ready infrastructure. This comes alongside Diskover’s $7.5M seed round, led by Snowflake Ventures and NetApp, positioning the company to accelerate unified, intelligent management of unstructured data. - learn more
                                            • Inspire Clean Energy has been acquired by Rhythm Energy, significantly expanding Inspire’s reach beyond its original markets. The merger creates one of the largest independent green energy retailers in the U.S., combining Inspire’s subscription-based, 100% renewable electricity plans with Rhythm’s technology-driven platform. This union positions the combined company to serve millions more customers nationwide, offering enhanced digital tools, demand-response programs, and time-of-use pricing to promote clean energy adoption. - learn more

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