Tastemade Gobbles Up ChefsFeed as the Two Tap Foodie Culture

Tastemade Gobbles Up ChefsFeed as the Two Tap Foodie Culture

The Santa Monica-based food and travel network Tastemade has acquired ChefsFeed, a content platform for professional cooks to share recipes and restaurant reviews, often in collaboration with brands. Terms of the cash and stock deal were undisclosed.

The purchase gives Tastemade access to ChefsFeed's 40 million viewers and network of 6,000-plus chefs to fill its content pipeline.

"They will move the needle for us in terms of access to talent and expertise that we can feature in original programming and content," said Tastemade chief executive Larry Fitzgibbon.


It also gives the chefs an opportunity to cash in on foodie culture and offers some relief to those whose income has been crimped during the pandemic.

About 300 million people watch Tastemade's content every month across social, pay-TV and streaming platforms, according to the company.

ChefsFeed, based in the Bay Area, produces content featuring its community of professional chefs. In 2019, the company launched an "experiences" segment, wherein its chefs host ticketed events. Since the pandemic set in, that has expanded into livestreaming.

ChefsFeed will continue as a standalone product, and will now start to feed into Tastemade's distribution channels.

ChefsFeed chief executive Rich Maggiotto will report to Fitzgibbon.

"We wanted to find more ways for our chefs to make more money and to identify more ways to work with brands," said Maggiotto. "It's a natural fit in terms of getting more of our talent and expert community into shows that Tastemade has."

Jumoke Jackson, one of ChefsFeed's chefs, found a lifeline in the livestreaming platform as the restaurant industry reeled amid the pandemic.

"When COVID-19 hit, I lost most of my revenue stream as a chef," Jackson said in a statement. "I began using ChefsFeed Experiences to host livestream classes and it gave me the insight to expand my business model, spurring a ton of creative thought. I'm excited about Tastemade acquiring them and the possibilities to come!"

Maggiotto also highlighted the opportunity for ChefsFeed to expand beyond North America. Tastemade's content is available in the U.S., Canada, Australia, the U.K., three German-speaking markets and, as of this week, Brazil.

Eleven of ChefsFeed's 14 employees will be joining Tastemade. Maggiotto will become the new head of platform on the product and engineering side.

Editor's note: This story has been corrected to reflect ChefsFeed's accurate viewership numbers.

Subscribe to our newsletter to catch every headline.

On this week's episode of Office Hours, you'll hear from Ynon Kreiz, the CEO of Mattel since 2018. Prior, he served on Mattel's Board. We discuss the Barbie movie in production, just one product that's leveraging the iconic brand's IP, what Mattel is doing towards achieving environmental sustainability and the priority Mattel places on DEI. Also, hear the answer to a burning UNO game question hotly-debated in my family.

Read more Show less

Michael Jones and Peter Pham, the founders of Science Inc., officially joined the SPAC frenzy on Tuesday, with a special purpose acquisition company (SPAC) of their own valued at $270 million.

In an announcement, Jones and Pham said their SPAC, Science Strategic Acquisition Corp. Alpha, would debut on the NASDAQ today by selling 27 million units at $10 a share. The SPAC plans on merging with a company in the direct-to-consumer (DTC) services space and/or mobile and entertainment sectors.

Read more Show less
RELATEDTRENDING