Tastemade Gobbles Up ChefsFeed as the Two Tap Foodie Culture

Sam Blake

Sam primarily covers entertainment and media for dot.LA. Previously he was Marjorie Deane Fellow at The Economist, where he wrote for the business and finance sections of the print edition. He has also worked at the XPRIZE Foundation, U.S. Government Accountability Office, KCRW, and MLB Advanced Media (now Disney Streaming Services). He holds an MBA from UCLA Anderson, an MPP from UCLA Luskin and a BA in History from University of Michigan. Email him at samblake@dot.LA and find him on Twitter @hisamblake

Tastemade Gobbles Up ChefsFeed as the Two Tap Foodie Culture

The Santa Monica-based food and travel network Tastemade has acquired ChefsFeed, a content platform for professional cooks to share recipes and restaurant reviews, often in collaboration with brands. Terms of the cash and stock deal were undisclosed.

The purchase gives Tastemade access to ChefsFeed's 40 million viewers and network of 6,000-plus chefs to fill its content pipeline.

"They will move the needle for us in terms of access to talent and expertise that we can feature in original programming and content," said Tastemade chief executive Larry Fitzgibbon.


It also gives the chefs an opportunity to cash in on foodie culture and offers some relief to those whose income has been crimped during the pandemic.

About 300 million people watch Tastemade's content every month across social, pay-TV and streaming platforms, according to the company.

ChefsFeed, based in the Bay Area, produces content featuring its community of professional chefs. In 2019, the company launched an "experiences" segment, wherein its chefs host ticketed events. Since the pandemic set in, that has expanded into livestreaming.

ChefsFeed will continue as a standalone product, and will now start to feed into Tastemade's distribution channels.

ChefsFeed chief executive Rich Maggiotto will report to Fitzgibbon.

"We wanted to find more ways for our chefs to make more money and to identify more ways to work with brands," said Maggiotto. "It's a natural fit in terms of getting more of our talent and expert community into shows that Tastemade has."

Jumoke Jackson, one of ChefsFeed's chefs, found a lifeline in the livestreaming platform as the restaurant industry reeled amid the pandemic.

"When COVID-19 hit, I lost most of my revenue stream as a chef," Jackson said in a statement. "I began using ChefsFeed Experiences to host livestream classes and it gave me the insight to expand my business model, spurring a ton of creative thought. I'm excited about Tastemade acquiring them and the possibilities to come!"

Maggiotto also highlighted the opportunity for ChefsFeed to expand beyond North America. Tastemade's content is available in the U.S., Canada, Australia, the U.K., three German-speaking markets and, as of this week, Brazil.

Eleven of ChefsFeed's 14 employees will be joining Tastemade. Maggiotto will become the new head of platform on the product and engineering side.

Editor's note: This story has been corrected to reflect ChefsFeed's accurate viewership numbers.

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Los Angeles’ Wage Growth Outpaced Inflation. Here’s What That Means for Tech Jobs

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College and previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

Los Angeles’ Wage Growth Outpaced Inflation. Here’s What That Means for Tech Jobs

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David Shultz

David Shultz reports on clean technology and electric vehicles, among other industries, for dot.LA. His writing has appeared in The Atlantic, Outside, Nautilus and many other publications.

Energy Shares Gears Up To Bring Equity Crowdfunding to Retail Investors
Photo by Red Zeppelin on Unsplash

The Inflation Reduction Act contains almost $400 billion in funding for clean energy initiatives. There’s $250 billion for energy projects. $23 billion for transportation and EVs. $46 billion for environment. $21 billion for agriculture, and so on. With so much cash flowing into the sector, the possibilities for investment and growth are gigantic.

These investment opportunities, however, have typically been inaccessible for everyday retail investors until much later in a company’s development–after an IPO, usually. Meaning that the best returns are likely to be captured by banks and other institutions who have the capital and financing to invest large sums of money earlier in the process.

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Aisha Counts
Aisha Counts is a business reporter covering the technology industry. She has written extensively about tech giants, emerging technologies, startups and venture capital. Before becoming a journalist she spent several years as a management consultant at Ernst & Young.
Why These Ukrainian Entrepreneurs Are Making LA Their Home
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