trac

trac

Courtesy of Trac

Music tech startup Trac, which helps independent artists distribute songs, merchandise and NFTs, has raised $2.5 million in pre-seed funding led by Nigerian investment firm Zrosk.

Launched in 2020 by founder Cardin Campbell, a former marketing tech executive at Peloton and Expedia, Trac pitches itself as a one-stop shop for musicians to monetize and manage their careers. The Santa Monica-based company allows artists to upload songs and get them distributed on major streaming services like Spotify and Apple Music. It also lets artists design and sell merchandise like shirts, hats and hoodies through websites that the platform builds for them.

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