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Swagbucks Owner on a Buying Spree, Picks Up Upromise

The El Segundo-based Prodege acquired its fourth company in the last 13 months as it seeks to dominate in the digital rewards program space and strengthen its consumer analytics business.

The owner of consumer rewards site Swagbucks and MyPoints picked up Upromise Inc, an education-saving rewards business owned by Sallie Mae, giving it a foray into credit cards and helping the company build its consumer data business. Terms of the deal weren't released.

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Swagbucks Owner Buys CouponCause as Race For Shoppers, Data Heats Up

The owner of consumer rewards site Swagbucks bought the digital coupon-cutter company CouponCause Monday, expanding its e-commerce brands as it bulks up its consumer data and analysis business.

Parent company Prodege did not disclose terms of the deal on Monday but said it will absorb the Santa Monica-based company at its El Segundo headquarters where it keeps a live tracker of gift cards redeemed from around the world.

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