prodege

prodege

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When Apple changed its privacy rules in April 2021 to require that companies get permission before collecting user data online, retailers and digital brands were left scrambling to find new avenues to amass information about shoppers.

The answer may lie in online surveys.

Prodege, a market research and consumer polling startup, attained unicorn status last month thanks to a service that rewards users for completing questionnaires and making purchases on its apps and websites like Swagbucks and MyPoints. The El Segundo-based company then sells information about shoppers’ habits and preferences back to market research firms and retail clients such as Walmart, Clorox and DoorDash.

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The El Segundo-based Prodege acquired its fourth company in the last 13 months as it seeks to dominate in the digital rewards program space and strengthen its consumer analytics business.

The owner of consumer rewards site Swagbucks and MyPoints picked up Upromise Inc, an education-saving rewards business owned by Sallie Mae, giving it a foray into credit cards and helping the company build its consumer data business. Terms of the deal weren't released.

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The owner of consumer rewards site Swagbucks bought the digital coupon-cutter company CouponCause Monday, expanding its e-commerce brands as it bulks up its consumer data and analysis business.

Parent company Prodege did not disclose terms of the deal on Monday but said it will absorb the Santa Monica-based company at its El Segundo headquarters where it keeps a live tracker of gift cards redeemed from around the world.

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