smore

The dating app, S'More, which is short for Something More, is getting some love from investors.

The New York-based company, billing itself as the first anti-superficial dating app, raised $2.1 million in seed funding led by Benson Oak Ventures to bring its fundraising total to $3 million.

The service, which debuted in Los Angeles in June, says it has registered more than 165,000 users since it came out of stealth mode last March and is seeing 20% to 30% monthly growth. Users skew female and young, with more than half under 35 years old.

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Dating — whether online or IRL — is hard enough in Los Angeles. In a city so spread out, many romances face an uphill battle. Even a Hollywood-Santa Monica relationship can often fall into the long-distance category. Add the pandemic on top of it all, and L.A. singles are in a tricky spot. Many people have long been skeptical that online dating can be a way to find a real relationship. But with everything going virtual these days, there is little choice for those looking for love.

Adam Cohen-Aslatei thinks he can help you find "something more."

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Lots happened in the L.A. tech and startup community this week. dot.LA chief host and correspondent Kelly O'Grady takes you through the key stories:

  • COVID: iFoster Helps Save Semester for Foster Youth, UCLA Projects Economy Will Take 3 Years to Recover
  • Media: Cameo CEO Talks Disrupting Entertainment Industry, Atom Tickets Optimistic About Movie Theaters' Future
  • Startups: 'Anti-Superficial' Dating App S'More Launches in L.A., Relativity Space Gains West Coast Launch Site
  • HelloOffice Bets on Returning to Offices with $20M Series A
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