Amazon is once again postponing Prime Day, the company's annual sales event, due to the coronavirus. Amazon informed sellers of the delay this week, according to reports from Business Insider and CNBC.
Amazon is tentatively targeting the week of Oct. 5 for the holiday.
Prime Day offers sales on hundreds of items for members of Amazon's Prime subscription service. It began in 2015 and has become a reliable revenue boost for the company.
Amazon typically holds Prime Day in July but the company's e-commerce business has been disrupted by a surge in orders from customers avoiding traditional retail due to the pandemic.
Last year, Amazon sold more than 175 million items on Prime Day, a 75% increase from the previous year. Amazon didn't say how much Prime members spent over the two-day period but it did note that "independent small and medium-sized businesses" sold more than $2 billion of items during the event.