Los Angeles startup PeaTos brands its products as an alternative to "junk food" like Cheetos and it just nabbed a former executive from competitor Frito-Lay, maker of the neon orange puffy chip.

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PeaTos, the L.A.-based snack foods brand, wants to give Frito Lay a run for its money. On Tuesday, the company scored a $12.5 million Series B round led Post Holdings, Inc. to sell more protein and fiber-dense chips after a year of booming sales.

The bump comes just months after the company closed a $7 million Series A round led by Jackson Management Partners and Connetic Ventures. Although the company would not provide sales figures, it said since launching two years ago PeaTos has seen "massive growth" from its subscription services and loyalty program.

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Launched two years ago to make "junk food" without the bad ingredients, PeaTos has focused on creating a different type of chip with no artificial flavors and made from peas.

The Los Angeles-based snack food company has caught on, helping it land a $7 million raise that will be used to promote and develop their healthy chips. Sales have grown 50% in the last year, according to the company.

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