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Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.
A month after she died at the age of 87, Marina Helen Smith spoke at her own funeral.
Smith, the co-founder of the U.K.’s National Holocaust Centre and Museum, addressed her friends and family last week through a prerecorded video. Yet Smith was able to answer some questions during the memorial service, too. After her son, Stephen Smith, asked what she’d say at her funeral, she delivered a brief speech about her life and spirituality. She also answered questions about loved ones who attended the ceremony, creating the illusion of a real-time conversation.
Smith’s interactive video was made using tech from her son’s startup, Los Angeles-based StoryFile. Launched in 2017, the company lets people create videos that can reply to viewers’ questions, using artificial intelligence (AI) to play relevant video clips as responses. Initially conceived as a way to preserve stories of Holocaust survivors and talk to other historical figures, StoryFile’s videos are now showing up at funerals, CEO Stephen Smith said. After losing his mother, Smith understands why.
“I don't find it in the least bit weird to bring up my mother's StoryFile and talk to her,” he told dot.LA. “It's strange to say that but it feels, actually, very natural.”
StoryFile is part of an emerging tech trend practically pulled from the plot of a sci-fi novel. Tech companies have made tools that let people talk to the dead, from digital memorials to chatbots impersonating the deceased. In addition to helping people mourn and remember loved ones, such programs can serve as educational tools. But experts warn similar tech has been deployed for nefarious purposes, like spreading misinformation.
In June, Amazon showed how its Alexa virtual assistant could read a bedtime story in a dead relative’s voice, based on a short audio recording of the deceased person. It’s unclear whether that capability will become an Alexa feature, as it remains in an “exploratory research” stage, a company spokesperson told dot.LA.
Microsoft has also shown an interest in virtually reviving the dead, patenting a chatbot that pulls data from a person’s social media posts. More recently, the software giant said it would restrict customer use of AI that can impersonate someone’s voice, noting the tech “has exciting potential” but could be used to “deceive listeners.”
Tech bringing the dead back to life has shown up in Hollywood, too, and not just as a storyline for Netflix’s “Black Mirror.” In 2019, Disney included late actress Carrie Fisher in a “Star Wars” film by combining real footage of her face with a completely digital character.
StoryFile’s videos aren’t that creepy. At least not yet. The 40-person startup doesn’t put words in anyone’s mouth or try to create new facial expressions like so-called “deepfake” videos. The StoryFile clips use only pre-recorded answers for a limited—but still long—list of possible questions. If you pose a question the subject doesn't have a recorded answer to, they’ll encourage you to ask something else.
That said, StoryFile’s Smith showed dot.LA demos of its more advanced “digital recreations,” which would let people talk to historical figures like Elvis and Albert Einstein, who obviously were unavailable for interviews. Smith believes such videos could potentially be educational, letting students of the future learn physics from a digital Einstein.
The StoryFile idea can be traced to 2010 when Smith’s wife, Heather Maio-Smith, was creating a historical exhibit about Holocaust survivors. She wanted to create “engaging conversations” that would let people interview survivors rather than simply hearing a “linear” oral history, Stephen Smith said. They developed the interactive interviews through a partnership with the University of Southern California. Eventually, the Smiths launched StoryFile to capture stories from historical figures and everyday people. Heather serves as StoryFile’s chief visionary officer.
“How do you communicate best with the past? It's when you ask questions about the past,” Stephen Smith said. “It becomes a relationship with the past, not just that history that's told to you.”
StoryFile’s Conversa AI has been used to create interactive interviews with the still-living likes of actor William Shatner and, more recently, Clarence Jones, the personal counsel of Martin Luther King Jr. The company also has commercial clients using interactive video for customer service or employee training. StoryFiles popping up at funerals, however, was a total surprise, Smith said. Late actor Ed Asner’s memorial notably included such a video.
Other startups see a market opportunity in interactive digital memorials. El Cerrito-based HereAfter AI pairs user photos and audio interviews to similarly let family members talk to recordings of loved ones on their computers, smartphones or smart speakers. Cofounder and CEO James Vlahos got the idea after creating “Dadbot,” a chatbot that shared his father’s life story and personality when he was diagnosed with terminal lung cancer.
Actor William Shatner is interviewed for an interactive video inside StoryFile's L.A. studio.Photo courtesy of StoryFile
Some HereAfter AI customers have recorded interviews for up to 10 hours, Vlahos told dot.LA. “Once you get people rolling, talking about their lives, they have a lot to say,” he noted. The market for this kind of product is still relatively small, with only a handful of direct competitors, he said.
Like StoryFile, HereAfter AI doesn’t use its tech to generate answers to questions that weren’t asked during an interview. Vlahos called that a “sensitive area.” On one hand, letting AI form its own responses would make the chat experience more flexible and powerful. On the other, synthesizing what grandpa might have said starts “crossing that line,” Vlahos said.
“We might get it wrong, and that might be really hurtful to someone,” he said. “Or if nothing else, it might be kind of creepy.”
More advanced “deepfakes,” which use AI to create convincing video and audio hoaxes of someone’s likeness, have gained widespread attention and criticism. Recently, a fake clip of Ukrainian President Volodymyr Zelenskyy made it look like he surrendered to Russia. Fraudsters could deploy similar programs to steal someone’s identity, too, experts said. Unlike the living, dead people can’t correct the record if a video is bogus, creating a unique set of ethical and philosophical questions.
Legitimate commercial ventures deploying the tech make sure users know they’re not talking to a real or living person, said Arizona State University professor Subbarao Kambhampati, who teaches computer science. “But the real issue is, what if you don't know? And that can be very easily done,” he added. As such tech becomes more ubiquitous, Kambhampati predicts more people won’t trust their eyes and ears.
“I think in the longer term, we will get used to it. We will no longer just directly trust what we are hearing and seeing,” he said. “But it's the transition that's going to be tricky, because many people can be taken because we still tend to believe what we hear, what we see, so that skepticism has to increase.”
The tech could also be applied in the metaverse, a nascent vision for the internet where we might work, shop and socialize inside 3D virtual environments. Students may one day strap on virtual reality headsets and watch Abraham Lincoln deliver the Gettysburg Address—then ask the president some follow up questions.
“I think there's a lot of good that will come out of this,” said Majid Abai, founder and CEO of Seena AI, a software and app development firm in Los Angeles. “Now, not only can I see a video, but I can also put a headset on and meet up with a loved one in the metaverse.”
In January, Stephen Smith asked his mother scores of questions over two days to record her StoryFile. She spoke candidly about her upbringing in India and childhood difficulties transitioning to England. Smith said he learned new things about her past, such as when she had measles as a child and was put in quarantine for four months, seperated from her parents.
“I didn’t know that story. She never mentioned it,” Smith said. “Things that she'd [previously] not revealed were revealed. I was grateful for that information about her.”
Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.
Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.
According to a Forbes report last April, both the viewership and dollars behind women’s sports at a collegiate and professional level are growing.
In 2022, the first 32 games of the NCAA tournament had record attendance levels, breaking records set back in 2004, and largely driven by the new and rapidly growing women’s NCAA tournament. WNBA openers this year saw a 21% spike in attendance, with some teams including the LA Sparks reporting triple-digit ticket sales growth, about 121% over 2022’s total. In 2023, the average size of an LA Sparks crowd swelled to 10,396 people, up from 4,701 people.
Women make up half the population, but “also 50% of the folks that are walking into the stadium at Dodger Stadium, or your NFL fans are just about 50% women,” noted Erin Storck, a panelist and senior analyst at Los Angeles-based Elysian Park Ventures.
Storck added that in heterosexual households, women generally manage most of the family’s money, giving them huge purchasing power, a potential advantage for female-run leagues. “There's an untapped revenue opportunity,” she noted.
In the soccer world, Los Angeles-based women’s soccer team Angel City FC has put in the work to become a household name, not just in LA County but across the nation. At an LA Tech Week panel hosted by Athlete Strategies about investing in sports, Angel City head of strategy and chief of staff Kari Fleischauer said that years before launching the women’s National Women’s Soccer League team, Angel City FC was pounding the pavement letting people know about the excitement ladies soccer can bring. She noted community is key, and that fostering a sense of engagement and safety at the team’s home venue, BMO stadium (formerly Banc of California Stadium), is one reason fans keep coming back.
Adding free metro rides to BMO stadium and private rooms for nursing fans to breastfeed or fans on the spectrum to avoid sensory overload, were just some of the ways ACFC tried to include its community in the concept of its stadium, Fleischauer said. She noted, though, that roughly 46% of Angel City fans are “straight white dudes hanging out with their bros.”
“Particularly [on] the woman's side, I'd like to think we do a better job of making sure that there's spaces for everyone,” Fleischauer told the audience. “One thing we realize is accessibility is a huge thing.”
Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.
L.A. Tech Week has brought venture capitalists, founders and entrepreneurs from around the world to the California coast. With so many tech nerds in one place, it's easy to laugh, joke and reminisce about the future of tech in SoCal.
Here's what people are saying about the fifth day of L.A. Tech Week on social:
#LATechWeek has been on 🔥🔥🔥. Yes the events are super cool at amazing venues. But, I’m blown away by the people. I’ve met so many founders building generative AI companies from the ground up. I’m so bullish on LA right now🥳. LA is for builders #longLA
Thanks @rpnickson 📸 pic.twitter.com/B6rT2jJYIs
— Dr. Kelly O'Brien (@Kvo2013) June 8, 2023
Successful LatinxVC Avanza Summit 2023 in LA! It’s been an amazing few days near the beach w great company. Thank you to our panelists & participants.
Huge thanks to our incredible sponsors SVB, Chavez Family Foundation, Annenberg Foundation, PledgeLA, Fenwick & West, Countsy! pic.twitter.com/oVuGIgFurk
— LatinxVC (@LatinxVCs) June 9, 2023
30+ gaming startups presented at the A16z Speedrun Demo Day in LA yesterday. Great thanks to the @a16zGames team for an awesome day of events! #LATechWeek pic.twitter.com/DKq8IFo5QZ
— Grace Zhou (@graceminzhou) June 9, 2023
📣🤩 What’s the buzz? It’s #LATechWeek from @TechstarsLA & @TechstarsHealth joint demo day with the #Techstar HC team where our @fyelabs founder/CEO Suvojit Ghosh mentored both cohorts! #TechStars demo day highlighted 12 amazing emerging #startups in #healthtech #innovation. 🩺 pic.twitter.com/0RXClCtfDQ
— FYELABS (@fyelabs) June 9, 2023
Another successful Coffee On Slauson in the books for #LATechWeek.
Special thanks to the good people at Pledge LA, SVB and @GundersonLaw for the ongoing support and the @findyourhilltop staff for providing the space, eats & vibes. ♻️ pic.twitter.com/51cMDoEn30
— Slauson & Co. (@SlausonAndCo) June 9, 2023
The perfect combo to start #LATechWeek Day 5: pastries, coffee, and great convos with industry founders ✨
Fireside chats with @enriquealle, @wp, and @robynpark pic.twitter.com/booYPdekVV
— Tech Week (@Techweek_) June 9, 2023
Of course @designerfund has the most amazing pastries at their event. #LATechWeek pic.twitter.com/PjyWlGTQI4
— Jesse Pickard (@jessepickard) June 9, 2023
My favorite event from @Techweek_ has to be "Modern Storytelling & Business Building." Hosted by @STHoward #LATechWeek pic.twitter.com/SV1eexMJ4k
— JonnyZeller (@JonnyZeller) June 9, 2023
And the finale of the night was courtesy of the one and only @zedd for an unforgettable end to the "City of Games" party! Hosted by @a16zGames and @100Thieves #LATechWeek pic.twitter.com/hliI9yLKse
— Tech Week (@Techweek_) June 9, 2023
Excited to be at the @a16zGames Speedrun Demo Day! Loved the energy and excitement from the companies that pitched there. It was also great to see @Tocelot and @ndrewlee at this amazing #LATechWeek event pic.twitter.com/NfLQO5lR27
— Andy Lee | andypwlee.bit (@andypwlee) June 9, 2023
Thank you to everyone who joined the Sony Venture Fund US team at #LATechWeek for our screening of Spider-Man: Across the Spider-Verse. Last summer, we started building a presence in LA. Today, it's exciting to host such an event with the @Sony family and the LA VC community. pic.twitter.com/wdDm6qtHdL
— Sony Innovation Fund (@Sony_Innov_Fund) June 9, 2023
Time to eat, connect and build while @remi_rodney provided the vibes. 🙏🏽#LATechWeek @BuildOnBase @developer_dao @WeAreRazorfish pic.twitter.com/QIPh1gjvoA
— Hola Metaverso-Blockchain & New Web Tech Events 🎪 (@holametaverso) June 9, 2023
@Lux_Capital at #LATechWeek advancing the impossible to inevitable, from..
..defense primes partnering with cutting edge defense tech startups, to..
..hardware x LLMs improving mental health.
From the rich and diverse LA ecosystem stems generational companies: pic.twitter.com/v5S5r8JtbU
— Shahin Farshchi (@Farshchi) June 9, 2023
LA Tech Week has been a blast! Met some amazing creators, founders and investors from all over the world! #LATechWeek pic.twitter.com/AAh9JFELhe
— Chris Germano (@netslayer) June 9, 2023
Had such a blast at LA Tech Week and hosting events for @brexHQ
Top highlights were collabing with @pulley on an Emerging Managers / Founder mixer at the @poplco House, rooftop event in Venice, creator panel with @thechangj & proper Korean food with in KTown.
Exhausted is an… pic.twitter.com/mGQnSYGPdg
— Τyler Robinson (@TyyRob3) June 9, 2023
Did you have fun at @sophiaamoruso’s launch party for @trustfundvc? #LATechWeek pic.twitter.com/gbrbXRQ9Xx
— Kay (@KaySnels) June 9, 2023
y00tilty in every city with @KaylaLor3n & @cryptochrisg813.
Welcome to the LA @y00tsNFT fam! #LATechWeek #3XP week. pic.twitter.com/6wWKlsTacx
— VanG0xH (@CryptoVanGoghs) June 9, 2023
Really enjoyed #LATechWeek. Here are some observations I made 👇
— s.personal.ai (Suman Kanuganti) (@SumanPersonalAI) June 9, 2023
Thank you @TheKofiAmpadu for including me in #demoday with the latest @a16ztxo cohort! It was a real full circle moment to witness the brilliance of both @ChrisLyons & @ZMuse_ & #PledgeLA very own. She’s why we’re #LongLA 🚀💕 #LAtechweek pic.twitter.com/itkKXMxQRb
— Qiana Qiana! (@Q_i_a_n_a) June 9, 2023
@upfrontvc Gaming Founders Podcast #iLOVELA #LATechWeek @Techweek_ @KatiaAmeri @mucker @fikavc @bonfire_vc @TenOne10 @WatertowerGroup @ganasvc @IAmRobRyan @john_at_stonks @eva_ho @dereknorton pic.twitter.com/LCbaGXCoW7
— Sean Goldfaden (@seangoldfaden) June 9, 2023
Hosts Kevin Zhang, Partner at @upfrontvc, and Eden Chen, CEO of @pragmaplatform, interviewed two special guests from @raidbaseinc Stephen Lim, Co-Founder & Product Director, and Trevor Romleski, Co-Founder & Game Director. 🎙 #LATechWeek pic.twitter.com/hxHEAoELZ6
— Tech Week (@Techweek_) June 9, 2023
Kicking off @a16zGames @100Thieves City of Games party at #LATechWeek 🔥🔥🔥 pic.twitter.com/zQcZedG15f
— Jon Lai (@Tocelot) June 9, 2023
Yesterday at @socinnovation I got to have this AWESOME conversation with @iamwill — musician, producer, technology entrepreneur, and Founder & CEO of https://t.co/D60y1e2JOu #LATechWeek pic.twitter.com/KBxK6rXyTG
— Anna Barber (@annawbarber) June 9, 2023
I absolutely love this game. Proud moment for the team @investwithatlas. #LATechWeek pic.twitter.com/fPZvKXU7TC
— Tobias Francis (@TobiasFrancis) June 9, 2023
Had a blast at LA Tech Week this year with @brexHQ
From hosting & moderating my first creator panel featuring @BlakeMichael14, to a fun rooftop night in Venice, and to attending some amazing events such as Watertower’s emerging manager panel and a VC/founder tennis tournament pic.twitter.com/udjfmLHE0L
— Jonathan Chang (@thechangj) June 8, 2023
Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.
At Lowercarbon Capital’s LA Tech Week event Thursday, the synergy between the region’s aerospace industry and greentech startups was clear.
The event sponsored by Lowercarbon, Climate Draft (and the defunct Silicon Valley Bank’s Climate Technology & Sustainability team) brought together a handful of local startups in Hawthorne not far from LAX, and many of the companies shared DNA with arguably the region’s most famous tech resident: SpaceX.
Here’s a look at the greentech startups that pitched during the Tech Week event, and how they think what they’re building could help solve the climate crisis.
Arbor: Based in El Segundo, this year-old startup is working to convert organic waste into energy and fresh water. At the same time, it also uses biomass carbon removal and storage to remove carbon from the atmosphere and sequester it in an attempt to avoid further damaging the earth’s ozone layer. At the Tech Week event Thursday, Arbor CEO Brad Hartwig told a stunned crowd that Arbor aims to remove about five billion tons of organic waste from landfills and turn that into about 6 PWh, or a quarter of the global electricity need, each year. Hartwig is an alumni of SpaceX; he was a manufacturing engineer on the Crew Dragon engines from 2016-2018 and later a flight test engineer at Kitty Hawk.
Antora: Sunnyvale-based Antora Energy was founded in 2017, making it one of the oldest companies on the pitching block during the event. Backed by investors including the National Science Foundation and Los Angeles-based Overture VC, Antora has raised roughly $57 million to date, most recently a $50 million round last February. Chief operating officer Justin Briggs said Antora’s goal is to modernize and popularize thermal energy storage using ultra-hot carbon. Massive heated carbon blocks can give off thermal energy, which Antora’s proprietary batteries then absorb and store as energy. It’s an ambitious goal, but one the world needs at scale to green its energy footprint. According to Briggs, “the biggest challenge is how can we turn back variable intermittent renewable electricity into something that's reliable and on demand, so we can use it to provide energy to everything we need.”
Arc: Hosting the panel was Arc, an electric boating company that’s gained surprising momentum, moving from design to delivering its first e-boats in just two years of existence. Founded in 2021, the company’s already 70 employees strong and has already sold some of its first e-boats to customers willing to pay the luxury price tag, CTO Ryan Cook said Thursday. Cook said that to meet the power needs of a battery-powered speedboat, the Arc team designed the vehicle around the battery pack with the goal of it being competitive with gas boats when compared to range and cost of gas. But on the pricing side, it’s not cheap. Arc’s flagship vessel, the Arc One is expected to cost roughly $300,000. During the panel, Cook compared the boat to being “like an early Tesla Roadster.” To date Arc Boats has raised just over $35 million, according to PitchBook, from investors including Kevin Durant, Will Smith and Sean “Diddy” Combs.
Clarity Technology: Carbon removal startup Clarity is based in LA and was founded by Yale graduate and CEO Glen Meyerowitz last year. Clarity is working to make “gigaton solutions for gigaton problems.” Their aim? To remove up to 2,000 billion pounds of carbon from the atmosphere through direct air capture, a process which uses massive fans to move chemicals that capture CO2. But the challenge, Meyerowitz noted in his speech, is doing this at scale in a way that makes an actual dent in the planet’s emissions while also efficiently using the electricity needed to do so. Meyerowitz spent nearly five years working as an engineer for SpaceX in Texas, and added he’s looking to transfer those learnings into Clarity.
Parallel Systems: Based in Downtown LA’s Arts District, this startup is building zero-emission rail vehicles that are capable of long-haul journeys otherwise done by a trucking company. The estimated $700 billion trucking industry, Parallel Systems CEO Matt Soule said, is ripe for an overhaul and could benefit from moving some of its goods off-road to electric railcars. According to Soule, Parallel’s electric battery-powered rail vehicles use 25% of the energy a semi truck uses, and at a competitive cost. Funded in part by a February 2022 grant from the U.S. Department of Energy, Parallel Systems has raised about $57 million to date. Its most recent venture funding round was a $49 million Series A led by Santa Monica-based VC Anthos Capital. Local VCs including Riot Ventures and Santa Monica-based Embark Ventures are also backers of Parallel.
Terra Talent: Unlike the rest of the startups pitching at the Tech Week event, Terra Talent was focused on building teams rather than technology. Founder Dolly Singh worked at SpaceX, Oculus and Citadel as a headhunter, and now runs Terra, a talent and advisory firm that helps companies recruit top talent in the greentech space. But, she said, she’s concerned that all the work these startups are doing won’t matter unless we very quickly turn around the current trendlines. “Earth will shake us off like and she will do just fine in 10,000 years,” she said. “It’s our way of living, everything we love is actually here on earth… there’s nothing I love on Mars,” adding that she’s hopeful the startups that pitched during the event will be instrumental in making sure the planet stays habitable for a little while longer.
Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.