Soylent CEO Crowley Out as Meal Replacement Startup Looks to Re-Focus Strategy on 'Core Products'

Joe Bel Bruno
Joe Bel Bruno is dot.LA's editor in chief, overseeing newsroom operations and the organization's editorial team. He joins after serving as managing editor of Variety magazine and as senior leadership in spots at the Los Angeles Times, Wall Street Journal and Associated Press. He's a veteran journalist that loves breaking big stories, living back in L.A., a good burrito and his dog Gladys — not necessarily in that order.
Soylent CEO Crowley Out as Meal Replacement Startup Looks to Re-Focus Strategy on 'Core Products'

Soylent, the Los Angeles-based meal replacement startup, has shaken up its top ranks with Chief Executive Bryan Crowley stepping down and replaced by Chief Financial Officer Demir Vangelov.


The company's chairman and co-founder, Rob Rhinehart, said in a blog post that the leadership change comes as Soylent looks to change its strategy and product line to "re-focus" on its core products and bring new "innovative ideas" to the market. He also said they will seek to improve prices in a bid to bring in new business.

"Today, innovative food companies are performing record-breaking IPOs, new retailers are raising massive growth rounds, and food, agriculture, and ingredient technologies are some of the most disruptive startups in the ecosystem," he said in a statement. "But we still have a lot of work to do to fulfill Soylent's mission."

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Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

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Behind Her Empire: Lisa Sequino on the ‘Light Bulb’ Moment That Launched JLo Beauty
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