Seed's New $40M in Funding Will Let It 'Go Beyond the Gut'

Francesca Billington

Francesca Billington is a freelance reporter. Prior to that, she was a general assignment reporter for dot.LA and has also reported for KCRW, the Santa Monica Daily Press and local publications in New Jersey. She graduated from Princeton in 2019 with a degree in anthropology.

Seed

Seed Health, the Venice-based biosciences startup known for its popular Goop-approved daily probiotic, closed a $40 million Series A round Wednesday that it hopes to use to ramp up clinical research and launch new products later this year.

The direct-to-consumer company focused on gut health has watched sales multiply by 20 times over the past two years for its probiotic supplement that it bills as a way to "support systemic health."


A month's supply of the Daily Synbiotic retails for $49.99. It's only sold online for now, but co-founder and co-CEO Ara Katz said the company is eyeing retailers outside of the U.S. in a push for "global distribution."

The round was led by The Craftory, a firm focused on consumer packaged goods, along with ARTIS Ventures and GISEV. Previous investors including Founders Fund and 8VS also participated.

SeedA month's supply of the Daily Synbiotic retails for $49.99.

The company will use the funding boost for research and clinical trials and to build out its roster of academics and experts that are part of the company's "scientific board." Like other dietary supplements, Seed's product was not reviewed by the U.S. Food and Drug Association before going to market.

"The funding is really to launch new categories," said Katz, who co-founded Seed in 2016 with co-CEO Raja Dhir. The pair also co-founded LUCA Biologics, a Cambridge, Massachusetts-based biotech company.

"So much of our work and the products we're developing go beyond the gut," she said.

The executive wouldn't disclose details about the products in development, but she said they're related to skin care and oral hygiene.

In February, the company announced it acquired Auggi Technologies Inc., a New York-based artificial intelligence company focused on tracking and analyzing digestive health.

Before summer of 2021, Seed will launch a beta version of its consumer-focused digital product based on a stool database powered by Auggi's technology, which lets patients photograph their stool and document symptoms through an app.
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Genies Wants To Help Creators Build ‘Avatar Ecosystems’

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

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Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

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Yasmin Nouri

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Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

AAVRANI Co-Founder Rooshy Roy
Photo courtesy of AAVRANI

Growing up in the suburbs of Detroit, Rooshy Roy said, as the only Indian girl in school, she spent a lot of time feeling like an outsider and like she wasn’t meeting others’ expectations of “how an Indian girl should behave.”

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