PledgeLA's Venture Data Report Shows Progress but not Perfection for LA VCs

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

PledgeLA's Venture Data Report Shows Progress but not Perfection for LA VCs
Image source: Getty Images

🔦 Spotlight

The 2023 PledgeLA Venture Data Report serves up a tech-infused reality check with a small side of optimism, like when you failed an exam but took consolation in the fact that you didn’t fail quite as hard as everyone else in the class. 🤓📊📈

PledgeLA is a coalition of tech companies and venture capital firms working to increase diversity, equity, and community engagement by holding the region accountable with quantifiable progress tracking. Their report followed the investments of 75 LA-based venture funds in 2022, including regional powerhouses like Upfront Ventures, M13, and Fifth Wall.

Some key takeaways: in the report, 50% of all companies receiving funding from a PledgeLA-tracked venture fund were led by an all-white founding team, while companies with all Black or Latinx founders received only 9% of funding rounds, and all-female founding teams received a paltry 11% of funding rounds. Not super representative of the diversity in Los Angeles.

That said, in comparison to the national averages, LA wasn’t so bad. We saw a higher representation of all-female, Black, and Latinx founding teams relative to the US at large. Nationwide, teams led by Black and Latinx founders accounted for <3% of venture deal count according to data from Crunchbase and Techcrunch. And across the US, all-female founding teams accounted for 6.8% of venture rounds in 2022 according to Pitchbook.

So where do we land?

On the negative side, there is still a long way to go to achieving representative venture funding in the LA ecosystem, but we can see that Los Angeles' VC firms have harnessed their unique energy to begin to address these disparities. Firms with diversity-focused theses and those helmed by underrepresented minority leaders are playing the role of superheroes, making investments in Latinx, female, and Black founders at a pace that rivals a speedy express delivery. This offers a promising vision for the future, echoing a sentiment that the city's innovation ecosystem is actively redefining the rules of the game on a national scale.

To better grades ahead. 💯

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Real estate has outperformed the S&P 500 over the past 20 years as an asset class - but it's not easy to get into. Arrived's seamless platform fixes this. So what's stopping you from becoming a real estate mogul?


🤝 Venture Deals

LA Startups
  • Caelux, a solar coatings startup, raised a $12M Series A led by Temasek and joined by Reliance New Energy and Khosla Ventures - learn more
  • Sapphire Technologies, a maker of turboexpanders, raised a $10M Series B led by Energy Capital Ventures and joined by Marathon Petroleum, Chevron Technology Ventures and Equinor Ventures - learn more
  • D'Amelio Brands, a company founded by TikTok stars Charli and Dixie D'Amelio and their parents, raised a $5M funding round from Fifth Growth Fund - learn more
  • ShipCalm, a startup that provides small e-commerce businesses with logistics and fulfillment support, raised a $2M funding round led by Montage Capital - learn more
  • Robomart, a maker of electric self-driving stores, raised a $2M Seed Round led by W Ventures, Wasabi Ventures, SOSV, HAX and Hustle Fund - learn more
LA Funds

⚒️ Open Roles

Operations Associate @ NEXT Careers

LA-based NEXT Careers is hiring an Operations Associate. This role involves both operations and community-facing support for Fellows in the NEXT program, who are mid-career and exec-level startup job-seekers. Hybrid 3 days per week in Culver City or Playa Vista. You'll get to meet and help support hundreds of the most talented people on the market right now. Reach out if you’re interested, and we’ll connect you to the team, or apply directly here.

Are you a tech firm, startup, or VC with open roles? Reach out to be featured on next week’s Newsletter!

📅 LA Tech Calendar

Friday, August 18th

  • Founders Live LA🗽 - This in-person event is your opportunity to network with like-minded entrepreneurs, investors, and industry experts!

Monday, August 21st

Tuesday, August 22nd

Wednesday, August 23rd

Thursday, August 24th

Other events to add to the calendar

🗽 - Free

🌍 Around The Internet

We are exiting the growth-focused subsidized streaming service chapter and entering the profitable streaming service phase with prices increasing on average by nearly 25% over the next year (yikes!) to offset losses and achieve profitability. 💸🎥 📺

This trend includes companies like Disney, Netflix and others as they test customer loyalty and the tolerance for higher costs. To counter churn, ad-supported options and bundling are being offered, with the industry navigating a delicate balance between retaining subscribers and increasing revenues.

Read More

Source: WSJ


📙 What We’re Reading

Our friends at CuratedLA just did a profile on dot.LA CEO Wil Chockley! Learn about Wil’s passion for dinosaurs, his take on LA tech and more here.

The the CuratedLA platform contains a daily feed of news, eats, events, happenings, discussions, and LA need-to-knows without showcasing political opinions or morbid headlines; to have fun with wit and positivity while creating an LA vibe.

CuratedLA is sent every morning, M - F, at 6:00am. It is completely free to subscribe, submit content, and to catch the discussion of local waves on the CuratedLA Surfboard.

We’re also reading…

  • Pacaso’s Spencer Rascoff on the Revitalized Experience Economy and More Pandemic Shifts - read more
  • Video game voice actors have a keen interest in the (potential) AI protection outcomes resulting from the SAG-AFTRA strike - read more
  • NASA’s Psyche mission is schedule to take off in early October - read more
  • Future Fisker owners will be able to utilize Tesla’s 12,000 supercharger stations starting in 2025 - read more

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LA’s Upgrade in Travel and NBA Viewing
Image Source: Los Angeles World Airports

🔦 Spotlight

Exciting developments are underway for Los Angeles as the city prepares for major upgrades in both travel and entertainment. The Los Angeles Board of Airport Commissioners has approved an additional $400 million for the Automated People Mover (APM) at LAX, increasing its total budget to $3.34 billion. This boost ensures the elevated train’s completion by December 8, 2025, with service starting in January 2026. For Angelenos, this means a significant improvement in travel convenience. The APM will streamline connections between parking, rental car facilities, and the new Metro transit station, drastically cutting traffic congestion around the airport. Imagine a future without the dreaded 30-minute traffic delays at LAX! The APM will operate 24/7, reducing airport traffic by 42 million vehicle miles annually and carrying 30 million passengers each year, while also creating thousands of local jobs and supporting small businesses.

Meanwhile, the NBA is also making waves with its new broadcasting deals. The league has signed multi-year agreements with ESPN, NBC, and Amazon Prime Video, marking a notable shift in media partnerships. ESPN will maintain its long-standing role, NBC returns as a network broadcaster after years away, and Amazon Prime Video will provide NBA games through its streaming platform. Starting with the 2025-2026 season, these deals will enhance the league's reach and revenue, aligning with the NBA's goal to expand its audience and adapt to evolving viewing habits. Whether you're catching the action on TV or streaming online, these changes promise to elevate the fan experience and bring more basketball excitement to Los Angeles.


🤝 Venture Deals

LA Companies

  • Pearl, a startup that makes AI-powered software that assists dentists in identifying cavities, gum disease, and other dental conditions, raised a $58M Series B funding led by Left Lane Capital with Smash Capital, and others also participating. - learn more

LA Venture Funds

  • Fulcrum Venture Group participated in a prior $3.5M Pre-Seed Round for Code Metal, a developer tools startup. - learn more
  • B Capital co-led a $12.5M Seed Round for Star Catcher, a startup that aims to develop a space-based grid that captures solar energy in space and distributes it to satellites and other space assets. - learn more
  • Mantis VC and Amplify participated in a $140M Series C for Chainguard, an open source security startup. - learn more
  • Prominent LA venture capitalist, Carter Reum and wife, Paris Hilton, participated in a $14M Seed/Series A for W, the men’s personal care brand from Jake Paul. - learn more

LA Exits


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🤫 The Secret to Staying Fit at Your Desk: 6 Essential Under-Desk Exercise Machines

Health experts are sounding the alarm: our sedentary jobs are slowly killing us, yet we can't abandon our desks if we want to keep the lights on. It feels like we're caught between a rock and a hard place. Enter under-desk exercise machines – the overlooked heroes (albeit kind of goofy looking) of the modern workspace. These devices let tech professionals stay active, enhance their health, and increase their productivity, all without stepping away from their screens. Here are 6 fantastic options that will enhance the way you work and workout simultaneously.

DeskCycle Under Desk Bike Pedal Exerciser

This bike has nearly ten thousand five-star reviews on amazon. It works with nearly any desk/chair setup. It is quiet, sturdy and allows up to 40 pounds of resistance. If you are looking for an under-desk bike this is a fantastic option.

Type: Under-Desk Bike

Price: $180 - $200


Sunny Health & Fitness Dual Function Under Desk Pedal Exerciser

This under-desk bike is extremely quiet due to the magnetic resistance making it an ideal option if you work in a shared space. It doesn’t slip, has eight levels of resistance, and the option to work legs and arms. It’s about half the price of the DeskCycle bike making it a solid mid-range option for those looking to increase their daily activity.

Type: Under-Desk Bike

Price: $100 - $110


Sunny Health & Fitness Sitting Under Desk Elliptical

This under-desk elliptical comes in multiple colors if you really want to underscore that you are a quirky individual, in case an under-desk elliptical isn’t enough. This model is a bit heavy (very sturdy), has eight different resistance levels, and has more than nine thousand 5-star reviews.

Type: Under-Desk Elliptical

Price: $120 - $230


DeskCycle Ellipse Leg Exerciser

This under-desk elliptical is another great option. It is a bit pricey but it’s quiet, well-made and has eight resistance levels. It also syncs with your apple watch or fitbit which is a very large perk for those office-wide “step” challenges. Get ready to win.

Type: Under-Desk Elliptical

Price: $220 - $230


Daeyegim Quiet LED Remote Treadmill

If you have a standing desk and are looking to walk and work this is a fantastic option. This walking-only treadmill allows you to walk between 0.5 to 5 mph (or jog unless you have the stride length of an NBA forward). It is very quiet, which is perfect if you want to use it near others or during a meeting. You can’t change the incline or fold it in half but it is great for simply getting in some extra steps during the work day.

Type: Under-Desk Treadmill

Price: $220 - $230


Sunny Health & Fitness Foldable Manual Treadmill

This under-desk treadmill isn’t the most premium model but it is affordable and has an impressive array of features. It is a manual treadmill meaning it doesn’t need to be plugged in; it is foldable and offers an incline up to 13%. I personally can’t imagine working and walking up a 13% incline but if that sounds like your cup of tea, then I truly respect the hustle.

Type: Under-Desk Treadmill

Price: $150 - $200




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🤠Musk Picks Texas and 🔥Tinder AI Picks Your Profile Pictures

🔦 Spotlight

Tinder is altering dating profile creation with its new AI-powered Photo Selector feature, designed to help users choose their most appealing dating profile pictures. This innovative tool employs facial recognition technology to curate a set of up to 10 photos from the user's device, streamlining the often time-consuming process of profile setup. To use the feature, users simply take a selfie within the Tinder app and grant access to their camera roll. The AI then analyzes the photos based on factors like lighting and composition, drawing from Tinder's research on what makes an effective profile picture.

The selection process occurs entirely on the user's device, ensuring privacy and data security. Tinder doesn't collect or store any biometric data or photos beyond those chosen for the profile, and the facial recognition data is deleted once the user exits the feature. This new tool addresses a common pain point for users, as Tinder's research shows that young singles typically spend about 25 to 33 minutes selecting a profile picture. By automating this process, Tinder aims to reduce profile creation time and allow users to focus more on making meaningful connections.

In wholly unrelated news, Elon Musk has announced plans to relocate the headquarters of X (formerly Twitter) and SpaceX from California to Texas. SpaceX will move from Hawthorne to Starbase, while X will shift from San Francisco to Austin. Musk cited concerns about aggressive drug users near X's current headquarters and a new California law regarding gender identity notification in schools as reasons for the move. This decision follows Musk's previous relocation of Tesla's headquarters to Texas in 2021.

🤝 Venture Deals

LA Companies

LA Venture Funds

LA Exits

  • Penguin Random House agreed to acquire comic book publisher Boom! Studios from backers like Walt Disney Co. - learn more

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