Hollywood Has a Storage Problem. This LA Startup Just Raised $20M to Solve It.

Breanna De Vera

Breanna de Vera is dot.LA's editorial intern. She is currently a senior at the University of Southern California, studying journalism and English literature. She previously reported for the campus publications The Daily Trojan and Annenberg Media.

Hollywood Has a Storage Problem. This LA Startup Just Raised $20M to Solve It.

As the entertainment industry comes to rely on high-powered cameras, rapid rendering and new workflows that require sharing across vast networks, professionals are increasingly getting bogged down dealing with IT issues.

OpenDrives, a provider of network-attached storage solutions, hopes to help solve that problem. It announced it has closed a $20 million Series B round, led by IAG Capital Partners, on Thursday.


The Culver City-based startup was founded in 2011 by Hollywood professionals who were searching for ways to store film that was increasing in both quality and size. With the growing popularity of using 4K — then eventually 8K — cameras and computer-generated images, films were at resolutions that made storage size enormous and difficult to access. Editors were wasting a bulk of editing time finding, compressing, downloading and reopening film.

Executives say they'll use the funds to expand their marketing, develop partnerships and hire talent, particularly engineers to further develop their software. This raise brings OpenDrives's total funding to $30 million, and comes very soon after the launch of both new hardware and software, called Atlas 2.1.

OpenDrives was founded by Jeff Brue, Kyle Jackson and Chad Knowles, to provide physical drives equipped with software that avoids the time-consuming processes of file compression and decompression.

A rendering of OpenDrives' system.

OpenDrives Chief Executive Officer David Buss, a former U.S. Navy vice admiral, found his way to the company from the defense industry. He had previously been president of Cubic Global Defense, which used OpenDrives's products to develop training systems for U.S. military and security forces.

"Think about a pilot in the cockpit trying to train with a fellow pilot in a virtual simulator 3000 miles away," said Buss. "If there's any latency whatsoever in the exchange of their information, their visuals, interactions that are having communications, whatever the case may be, the training breaks down and you completely lose credibility."

Buss joined as CEO in 2019, as OpenDrives made several hires, including former Ogilvy global divisional chief executive Jonathan Adler as chief marketing officer and former Dell EMC technologist Robert Adolph as business development vice president.

The pandemic has increased a need for remote workflows and storage, and Buss predicts growth for OpenDrives in the media and entertainment industry and other industries that may have not needed HPC and storage solutions before.

David Buss, OpenDrives CEO

OpenDrives CEO David Buss

"If you look at the the remote workflows that have been part of the COVID environment and are likely to continue, OpenDrives has been very nimble in being able to create what we call OpenDrives anywhere, where you can work remotely the workflow… that would take place in a big production house, Sony or Disney or Panasonic," said Buss. "But we now have through our software package, our new scale out architecture ... it puts us in the cloud, and it doesn't matter where your storage is done now."

OpenDrives clients include HBO, Spotify, Disney, Riot Games, Paramount, Sony and YouTube.

The company also announced a strategic investment in Ctrl IQ, Inc., a company founded by Gregory Kurtzer, who also recently developed Rocky Linux. Together, the companies are working on a hybrid model of storage and computing that will support workflows with higher data security and better computing. Buss hopes these features will attract clients from other industries.

"Worldwide spending on data storage architecture is set to be worth $78 billion in 2021," said Joel Whitley, principal at IAG Capital Partners, in a statement. "OpenDrives not only stands to capitalize on that, but with its powerful alliance with Ctrl IQ, is well-positioned to capture share in strengthening HPC and cloud computing sectors, which are expected to hit $10 billion and $832 million respectively by 2025."

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“Millions of Dollars Completely Wasted”: Without Neuromarketing, Tech Firms’ Ads Get Lost in the Noise

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College and previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

“Millions of Dollars Completely Wasted”: Without Neuromarketing, Tech Firms’ Ads Get Lost in the Noise

At Super Bowl LVII, advertisers paid at least $7 million for 30–second ad spots, and even more if they didn’t have a favorable relationship with Fox. But the pricey commercials didn’t persuade everyone.

A recent report from advertising agency Kern and neuroscience marketing research outfit SalesBrain is attempting to answer that question using facial recognition and eye-tracking software.

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Behind Her Empire: ComplYant Founder and CEO Shiloh Johnson on Helping Small Businesses

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

Behind Her Empire: ComplYant Founder and CEO Shiloh Johnson on Helping Small Businesses

On this episode of Behind Her Empire, ComplYant founder and CEO Shiloh Johnson discusses her journey to building a multimillion dollar business and making knowledge of taxes more accessible.


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How Token and Tixr Plan To Take on Ticketmaster in L.A.

Andria Moore

Andria is the Social and Engagement Editor for dot.LA. She previously covered internet trends and pop culture for BuzzFeed, and has written for Insider, The Washington Post and the Motion Picture Association. She obtained her bachelor's in journalism from Auburn University and an M.S. in digital audience strategy from Arizona State University. In her free time, Andria can be found roaming LA's incredible food scene or lounging at the beach.

How Token and Tixr Plan To Take on Ticketmaster in L.A.
Evan Xie

When Taylor Swift announced her ‘Eras’ tour back in November, all hell broke loose.

Hundreds of thousands of dedicated Swifties — many of whom were verified for the presale — were disappointed when Ticketmaster failed to secure them tickets, or even allow them to peruse ticketing options.

But the Taylor Swift fiasco is just one of the latest in a long line of complaints against the ticketing behemoth. Ticketmaster has dominated the event and concert space since its merger with Live Nation in 2010 with very few challengers — until now.

Adam Jones, founder and CEO of Token, a fan-first commerce platform for events, said he has the platform and the tech ready to take it on. With Token, Jones is creating a system where there are no queues. In other words, fans know immediately which events are sold out and where.

“We come in very fortunate to have a modern, scalable tech stack that's not going to have all these outages or things being down,” Jones said. “That's step one. The other thing is we’re being aggressively transparent about what we’re doing and how we’re doing it. So with the Taylor Swift thing…you would know in real time if you actually have a chance of getting the tickets.”

Here’s how it works: Users register for Token’s app and then purchase tickets to either an in-person event, or an event in the metaverse through Animal Concerts. The purchased ticket automatically shows up in the form of a mintable NFT, which can then be used toward merchandise purchases, other ticketed events or, Adams’s hope for the future — external rewards like airline travel. The more active a user is on the site, the more valuable their NFT becomes.

Ticketmaster has dominated the music industry for so long because of its association with big name artists. To compete, Token is working on gaining access to their own slew of popular artists. They recently entered into a partnership with Animal Concerts, a live and non-live event experiences platform that houses artists like Alicia Keys, Snoop Dogg and Robin Thicke.

“You'll see they do all the metaverse side of the house,” Jones said. “And we're going to be the [real-life] web3 sides of the house.”

In addition, Token prides itself on working with the artists selling on their platform to set up the best system for their fanbase, devoid of hefty prices and additional fees — something Ticketmaster users have often complained about. Jones believes where Ticketmaster fails, Token thrives. The app incentivizes users to share more data about their interests, venues and artists by operating on a kind of points system in the form of mintable NFTs.

“We can actually take the dataset and say there’s 100 million people in the globe that love Taylor Swift, so imagine she’s going on tour and we ask [the user], ‘Would you go to see her in Detroit?’ And imagine this place has 30,000 seats, but 100,000 people clicked ‘yes,’” he explained. “So you can actually inform the user before anything even happens, right? About what their options are and where to get it.”

Tixr, a Santa-Monica based ticketing app, was founded on the idea that modern ticketing platforms were “living in the legacy of the past.” They plan to attract users by offering them exclusive access to ticketed events that aren’t in Ticketmaster’s registry.

“It melts commerce that's beyond ticketing…to allow fans to experience and purchase things that don't necessarily have to do with tickets,” said Tixr CEO and Founder Robert Davari. “So merchandise, and experiences, and hospitality and stuff like that are all elegantly melded into this one, content driven interface.”

Tixr sells tickets to exclusive concerts like a Tyga performance at a night club in Arizona, general in-person festivals like ComplexCon, and partners with local vendors like The Acura Grand Prix of Long Beach to sell tickets to the races. Plus, Davari said it’s equipped to handle high-demand, so customers aren’t spending hours waiting in digital queues.

Like Token, Tixr has also found success with a rewards program — in the form of fan marketing.

“There's nothing more powerful in the core of any event, brand, any live entertainment, [than] the community behind it,” Davari said. “So we build technology to empower those fans and to reward them for bringing their friends and spreading the word.”

Basically, if a user gets a friend to purchase tickets to an event, then the original user gets rewarded in the form of discounts or upgrades.

Coupled with their platforms’ ability to handle high-demand events, both Jones and Davari believe their platforms have what it takes to take on Ticketmaster. Expansion into the metaverse, they think, will also help even the playing field.

“So imagine you can't go to Taylor Swift,” Jones said. “What if you could purchase an exclusive to actually go to that exact same show over the metaverse? An artist’s whole world can expand past the stage itself.”

With the way ticketing for events works now, obviously not everyone always gets the exact price, venue or date they want. There are “winners and losers.” Jones’s hope is that by expanding beyond in-person events, there can be more winners.

“If there’s 100,000 people who want to go to one show and there's 37,000 seats, 70,000 are out,” he said. “You can't fight that. But what we can do is start to give them other opportunities to do things in a different way and actually still participate.”

Jones and Davari both teased that their platforms have some exciting developments in the works, but for now both Token and Tixr are set on making their own space within the industry.

“We simply want to advance this industry and make it more efficient and more pleasurable for fans to buy,” Davari said. “That's it.”

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