Love in the Time of COVID-19 is Virtually Booming, Tinder Says

The novel coronavirus may have forced people into physical isolation, but it has not stopped people from trying to romantically connect with others. It appears, in fact, that love in the time of COVID-19 is virtually booming.

That's according to data provided by online dating app Tinder. The West Hollywood-based company says that starting mid-March -- as the numbers of those infected with the novel virus began to climb and many people were ordered to stay home -- daily messages were up 10-15% compared to the week prior in the U.S.


In Italy and Spain, daily conversation was up 25% compared to the week prior and conversation length was up anywhere from 10-30% over February in places like Europe and Southeast Asia.

People have also taken to using key trending public health terms in their bios, or app profiles. Top terms include "stay home," "be safe," "social distancing" and "wash your hands."

Tinder CEO Elie Seidman said in a message released this week that the team is working to remove geographic barriers so that people can match and chat with someone new no matter their location. As a result, Tinder allowed all subscribers to use its Passport feature for free.

The company is also strongly urging those who do connect to keep their interactions digital for now.

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Lots happened in the L.A. tech and startup community this week. In a rundown of the top headlines, Chief Host and Correspondent Kelly O'Grady takes you through the key stories:

  • President Trump's Executive Social Media Order Could Mean Trouble for Snap, TikTok
  • Startups: Furniture Rental Servie Fernish Raises $10M Series A, Bird Could Thrive Post-COVID
  • Media: HBO Max Launches, Esports Giant FaZe Clan Plans Expansion
  • dot.LA Convenes -- Challenges Women Face with Confidence in a Virtual World
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Here are the latest headlines regarding how the novel coronavirus is impacting the Los Angeles startup and tech communities. Sign up for our newsletter and follow dot.LA on Twitter for the latest updates.

Today:

  • Facing twin threats, TrueCar lays off 40 percent of staff
  • Netflix buys Hollywood's Egyptian Theatre to stage post-pandemic events, movie premieres

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As FaZe Clan prepares to celebrate its tenth anniversary on Saturday, it's no great wonder why chief executive Lee Trink describes the fact that the company has even lasted a decade as "mind-blowing for a lot of people."

On the heels of recent milestones like a $40 million series A funding round led by Jimmy Iovine, which pegged the firm's value around $250 million, and a partnership with Sugar23 productions to form FaZe Studios, "It feels like we finally have the appropriate attention that we deserve," Trink said. He has big plans for L.A.-based FaZe Clan to become an international powerhouse that dominates the entire entertainment industry.

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