Five Takeaways From Carta’s Survey of LA’s Private Markets

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

Five Takeaways From Carta’s Survey of LA’s Private Markets
Evan Xie

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Compared to other California counties, LA is doing a bit better than expected when it comes to investing in startups. That’s according to Carta, a San Francisco-based cap table management company that digitizes and manages equity investments for startups, that recently conducted a survey of its data to see which areas of the U.S. are hardest hit by the venture funding slump.


Somewhat surprisingly, Carta’s study co-authors Kiley Roache and Peter Walker noted that LA’s venture ecosystem is now doing better in terms of cash raised than the previous three years. In 2022, LA startups tracked by Carta raised $7.2 billion, up from $5.3 billion in 2020.

Notably, Walker added, artificial intelligence startup investments weren’t included in this study since it was “a difficult one to categorize” as many incorporate AI as one part of their overall business model.

Here’s a few standout takeaways from the report.

LA’s “anchor industry” is consumer technology, but biotech is growing

Walker defined an “anchor industry” as one that takes up around 15% and 25% of deals in an area. And not surprisingly, consumer tech remains one of LA’s anchors according to Carta.

About 11% of the area’s total funding tracked by Carta in Q4 2022-Q1 2023 went to consumer tech firms.

While biotech only accounted for 2% of investments on Carta in the previous two quarters, Walker noted that the sector was less affected by a downturn than other areas, especially in San Diego, which remains a hub for the market. Recently, LA-area biotech company Acelyrin went public in the largest biotech IPO since 2021. The deal, worth $621 million, was also larger than any IPO that happened last year.

Seed stage valuations are rising, even as deal count drops

Carta reported that seed stage deals are the only type of deal on the rise in LA county. Series A valuations have decreased steadily for four straight quarters beginning in the first quarter of 2022. And Series B valuations have basically plateaued, while the cash raised in these rounds has decreased.

But both the cash raised by and the pre-money valuation of seed-stage startups increased in the last two quarters, according to Carta’s report.

Carta’s report found that in the first quarter 2023, the average seed round in LA totaled $3.7 million, compared to a national average of $3.1 million. And the average valuation of a seed-stage deal nearly reached its previous peak in the second quarter of 2022, at $17.8 million. The seed-stage valuation in LA also has surpassed the national average the last two quarters.

That said, tech valuations overall are decreasing. VCs told dot.LA in April they’re expecting a drop in valuations “trickle down” from later-stage funding markets to the seed stage eventually. There’s been arguments that seed stage valuations (both in LA and across the country) are over-inflated.

“A lot of VC funds in late 2022 [and] early 2022 as the market was starting to turn, had already raised seed stage vehicles and were looking to deploy more capital into the early part of the ecosystem,” Walker explained. Adding that, because the IPO market is still effectively “closed,” there’s been a downturn in later-stage deals since there isn’t much of a runway to public markets.

LA’s funding predicament could have been worse

Overall, LA ranked fifth – behind San Francisco and New York, predictably – in overall capital invested in startups. But according to Carta’s data, it was one of only seven counties to top $1 billion in direct investments on their platform.

Carta also reported that total deal count in LA nearly halved in the last quarter – 22 deals in first quarter 2023, compared to 49 in fourth quarter 2022.

Across the board, investment into LA county was down 39.4%.

Though compared to other areas LA’s investment community has still not been as hard-hit by a pullback in funding. For context, San Francisco’s startup funding value was down nearly 60%, while New York, San Mateo and Santa Clara counties were all down at least 50%.

Software-as-a-service is booming

Across the board, B2B SaaS firms did well in the last quarter of 2022 and first quarter 2023. In this six-month period, software companies in LA raised more money than any other, at 40%.

That’s compared to other top industries, including 12% of investments in gaming, 11% in consumer technology, 6% in energy, and another 6% in cleantech.

The startup types with the lowest investment in LA included hardware (4%), fintech (3%), and education (3%). Adtech, entertainment and Web3 businesses accounted for half a percent each, Carta noted.

LA remains a strong competitor to the Bay Area venture ecosystem

San Francisco remains in a league of its own when it comes to tech investment deal flow. But LA is increasingly standing up to it. The study noted that the majority of fundraising in Southern California happens in LA.

“I'm always consistently a little bit surprised about how LA and the surrounding counties really stack up to the Bay Area,” Walker noted. “It is really quite mature as an ecosystem for venture capital.”

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Billion-Dollar Milestones and Snapchat’s New Features

🔦 Spotlight

Happy Friday Los Angeles!

This week’s spotlight showcases LA’s thriving tech scene, featuring Snapchat’s latest feature updates and two local startups Liquid Death and Altruist, making TechCrunch’s Unicorn List for 2024.

Image Source: Snap

Snapchat’s recent fall updates bring fresh features, including a new iPhone camera shortcut for instant snaps, Halloween-inspired AI-powered Lenses, and Bitmoji costumes inspired by Mean Girls and Yellowstone. Bitmoji stickers now reflect trending Gen-Z expressions like “slay” and heart symbols for added flair in chats. Plus, the “Footsteps” feature on Snap Map allows users to track their past adventures privately, adding a nostalgic touch.

Image Source: Liquid Death

ICYMI, two LA startups joined the Unicorn Club—achieving valuations over $1 billion. Liquid Death, based in Santa Monica, is a canned water company with edgy branding and a humorous sustainability focus. Known for viral marketing and brand partnerships, it redefines bottled water as a lifestyle brand and environmental statement. In March, Liquid Death closed $67 million in strategic financing, raising its total funding to over $267 million and valuing it at $1.4 billion.

Image Source: Altruist

Altruist, a Culver City-based fintech platform, offers financial advisors streamlined tools to better serve their clients. With a user-friendly investment and account management platform, Altruist has gained strong traction in the finance world. In May, it announced a $169 million Series E funding round, bringing its total funding to over $449 million and earning a valuation of $1.5 billion.

Together, Liquid Death and Altruist exemplify LA’s capacity for innovation across diverse sectors, from lifestyle branding to fintech. Whether reshaping financial tools or redefining sustainable branding, these companies showcase LA’s unique entrepreneurial spirit. Go LA!

Check out TechCrunch’s 2024 Unicorn List here. And don’t miss Snapchat’s latest features—perfect for adding some fun, connection and maybe a few selfies this weekend!


🤝 Venture Deals

LA Companies

  • Freeform, a company bringing AI to metal 3D printing, raised $14M in funding from NVIDIA’s NVentures and AE Ventures to further develop its AI-powered 3D printing technology for industrial-scale production. - learn more
LA Venture Funds
  • Anthos Capital participated in a $70M Series D round for Carbon Robotics, which develops AI-powered robotics for precision agriculture, and the funding will be used to accelerate the growth of its autonomous weeding technology. - learn more
  • Anthos Capital participated in a $3.5M seed round for Plasma Network, aimed at expanding access to USDT stablecoins on the Bitcoin network, with the investment supporting the network’s growth and efforts to enhance stablecoin accessibility through the Lightning Network. - learn more

LA Exits


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      ⚖️FTC’s "Click to Cancel" Rule and Its Ripple Effect on Tech

      🔦 Spotlight

      Happy Friday Los Angeles,

      The FTC’s new “Click to Cancel” rule is shaking up subscription-based tech. Now, instead of navigating a maze of cancellation hurdles, users can cancel subscriptions as easily as they signed up—with a single click. This shift is a wake-up call for SaaS, streaming, and app-based companies, where once-hidden exit options often kept users around simply because canceling was a hassle.

      The rule also requires businesses to send regular renewal reminders, ensuring customers stay informed about upcoming charges. It's more than a cancellation button—it’s about transparency and giving users control over their decisions.

      For startups, the impact goes deeper than UX adjustments. Many have relied on "dark patterns," which subtly discourage cancellations by hiding the exit. Now, companies must shift toward building genuine loyalty by delivering real value, not by complicating exits.

      While this might affect retention rates initially, it could lead to more sustainable business models that rely on satisfaction-driven loyalty. Investors may start prioritizing companies that emphasize transparent, long-term engagement over those that depend on dark patterns to maintain retention metrics.

      The rule opens the door to more ethical UX design and a truly user-centered approach across the tech industry. It may even set a precedent against manipulative design in other areas, such as privacy settings or payment methods.

      Ultimately, the “Click to Cancel” rule presents an opportunity for the tech industry to foster trust and build stronger customer relationships. Startups and established companies that embrace transparency will likely stand out as leaders in a new era of customer-centric tech, where trust—not tricky design—is what retains users.

      As the tech landscape continues to evolve, LA Tech Week 2024 offers a chance to explore these shifts in real-time. Check out the upcoming event lineups to stay informed and make the most of your time:

      For updates or more event information, visit the official Tech Week calendar.


      🤝 Venture Deals

      LA Companies

      • Ghost, a company supporting top brands and retailers with streamlined logistics and fulfillment solutions, raised a $40M Series C funding round led by L Catterton to fuel its continued growth and innovation. - learn more

      LA Venture Funds
      • Assembly Ventures participated in a $27M Series A round for Monogoto, a provider of software-defined connectivity solutions that enable secure, cloud-based IoT and cellular network management on a global scale. - learn more
      • Angeleno Group participated in a $32M Series C round for REsurety, a company that recently launched an innovative clean energy marketplace aimed at providing better financial and operational insights to support renewable energy transactions. - learn more

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        🌴🧑‍💻 Your Guide to LA Tech Week 2024

        🔦 Spotlight

        Happy Friday Los Angeles,

        As many of you know, LA Tech Week is right around the corner, kicking off next Monday October 14th bringing together founders, creatives, investors, and engineers for a week of immersive events, panels, and socials across the city. From blockchain and AI to biotech and design, LA Tech Week is a chance to dive into the ideas shaping today’s technology landscape.


        What to Look Forward To

        Insights from Visionary Leaders: Hear firsthand from industry trailblazers as they share stories, challenges, and key lessons from their experiences. Expect fresh perspectives on AI, venture capital, biotech, and the ethical questions around emerging technologies.

        Interactive Panels: This week isn’t about watching from the sidelines; it’s about engaging directly with the tech community. Participate in hands-on panels discussing everything from startup scaling to ethical AI, with honest insights from those actively shaping these fields.

        Networking Mixers & Social Events: Meet and connect with founders, VCs, developers, designers, and fellow techies across LA. Rooftop mixers, lunch meetups, and creative gatherings offer the perfect chance to spark ideas and collaborate.

        Plan your week with the daily lineup, organized by location for easy navigation:

        For updates or more event information, visit the official Tech Week calendar.

        Enjoy LA Tech Week 2024!!


        🤝 Venture Deals

        LA Companies

        • Clout Kitchen, a Los Angeles and Manila based startup, has raised $4.45M in seed funding, co-led by a16z SPEEDRUN and Peak XV’s Surge, to develop AI-powered digital twins, which enables gaming creators to produce realistic virtual avatars for content and fan engagement. - learn more
        • MeWe, a privacy-focused social media platform, has raised an initial $6M in Series B funding led by McCourt Global to support Web3 integration and expand its decentralized network for 20 millions users. - learn more

          LA Venture Funds
          • EGB Capital participated in a $10M Series A funding round for MiLaboratories, which develops software that enables biologists to independently analyze complex genomic data, accelerating research and discovery in fields like drug development. - learn more
          • Crosscut Ventures participated in the $13.75M seed round for Airloom Energy, a company focused on developing airborne wind energy technology to harness high-altitude winds, with plans to accelerate a pilot project in Wyoming. - learn more
          • Overture VC participated in a $5.5M Seed funding round for Molg Inc., a company developing robotics and software for circular manufacturing, designed to disassemble electronics efficiently and recover valuable materials to reduce e-waste and support sustainable production. - learn more


            LA Exits

            • Options MD, a Los Angeles based telemedicine platform that provides care for people suffering from severe and treatment-resistant mental illness, is set to be acquired by Resilience Lab, an AI-driven provider focused on enhancing mental health care access. - learn more

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