Just Go Grind Podcast: How Michael Barlow's Fernish Aims to Redefine the Furniture Rental Industry
On this week's episode of the Just Go Grind podcast, hear from Michael Barlow, co-founder and CEO of Fernish. Fernish is a premium furniture rental service offering flexibility for those who don't want to be weighed down by owning.
- Founded in 2017, Fernish was inspired by a pain point Barlow experienced: the drag of renting space to store furniture and decor during his multiple and frequent moves.
- Fernish raised $30 million in a seed round led by Real Estate Technology (RET) Ventures in 2019. (In May, this year, the company raised $15 million in a Series A round led by Khosla Ventures.)
- A co-founder proved critical for Barlow for many reasons, but especially for emotional support and for raising capital because potential investors see complimentary strengths in the founders.
- Participating in the program at TechStars proved extremely useful for Fernish founders to learn a lot about how to scale a business and zero in on the company's focus.
- Barlow prioritizes people operations and the personnel management side to strengthen company culture, so people are inspired to work and stay with the company.
- Barlow says Fernish is proud to be based in L.A. and hire from the growing pool of Angeleno talent.
Why isn't moving more exciting? Why is there so much stress and hassles associated with such an...important...part of your life?...Why doesn't your home change and evolve to fit your changing needs?
— Michael Barlow, co-founder and CEO of Fernish
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Nearly a year into the worst pandemic in a century, Los Angeles companies expecting to snap up office space on the cheap may be disappointed.
L.A. office rents have held steady or even gotten pricier since COVID, even as more space has become available as most employees continue to work from home.
"I honestly thought rents would have dropped by now," said Michael Soto, research director at the brokerage Savills Inc. "For a lot of tenants, they are still seeing a bit of sticker shock that prices haven't dropped yet."
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On today's episode of Office Hours, I'm excited for you to get to know Austin Allison, my co-founder and CEO of our company, Pacaso.
Birds were the first dwellers Austin served with his boyhood bird-house business. Now, with Pacaso, our goal is to democratize second-home ownership by enabling people to co-own an amazing second home --- for 1/8 the cost.
Hear his take on what it meant to have his first company acquired, his number one tip on how to keep his crew focused and how to best navigate what seems like weekly iterations of the start-up environment.
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