Just Go Grind Podcast: How Michael Barlow's Fernish Aims to Redefine the Furniture Rental Industry

Justin Gordon
Justin Gordon is the founder of "Just Go Grind" and host of the "Just Go Grind Podcast," a daily show with more than 200 episodes featuring interviews with entrepreneurs and investors. He has an MBA from USC, is an aspiring runner with a 1:29 half marathon personal best, and wants to help one billion people in his lifetime.
Just Go Grind Podcast: How Michael Barlow's Fernish Aims to Redefine the Furniture Rental Industry

On this week's episode of the Just Go Grind podcast, hear from Michael Barlow, co-founder and CEO of Fernish. Fernish is a premium furniture rental service offering flexibility for those who don't want to be weighed down by owning.

Key takeaways:

  • Founded in 2017, Fernish was inspired by a pain point Barlow experienced: the drag of renting space to store furniture and decor during his multiple and frequent moves.
  • Fernish raised $30 million in a seed round led by Real Estate Technology (RET) Ventures in 2019. (In May, this year, the company raised $15 million in a Series A round led by Khosla Ventures.)
  • A co-founder proved critical for Barlow for many reasons, but especially for emotional support and for raising capital because potential investors see complimentary strengths in the founders.
  • Participating in the program at TechStars proved extremely useful for Fernish founders to learn a lot about how to scale a business and zero in on the company's focus.
  • Barlow prioritizes people operations and the personnel management side to strengthen company culture, so people are inspired to work and stay with the company.
  • Barlow says Fernish is proud to be based in L.A. and hire from the growing pool of Angeleno talent.

Why isn't moving more exciting? Why is there so much stress and hassles associated with such an...important...part of your life?...Why doesn't your home change and evolve to fit your changing needs?

— Michael Barlow, co-founder and CEO of Fernish

Want to hear more episodes of Just Go Grind? Find it on any of your favorite podcast platforms including Apple PodcastsStitcherSpotifyGoogle Podcasts.

Subscribe to our newsletter to catch every headline.


Greater Good Health Raises $10 Million To Fix America’s Doctor Shortage

Keerthi Vedantam

Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.

Greater Good Health Raises $10 Million To Fix America’s Doctor Shortage
Courtesy of Greater Good Health

The pandemic highlighted what’s been a growing trend for years: Medical students are prioritizing high-paying specialty fields over primary care, leading to a shortage of primary care doctors who take care of a patient’s day-to-day health concerns. These physicians are a cornerstone of preventative health care, which when addressed can lower health care costs for patients, insurers and the government. But there’s a massive shortage of doctors all over the country, and the pipeline for primary care physicians is even weaker.

One local startup is offering a possible answer to this supply squeeze: nurse practitioners.

On Wednesday, Manhattan Beach-based Greater Good Health unveiled a $10 million Series A funding round led by LRVHealth, which adds to the startup’s $3 million seed round last year. The company employs nurse practitioners and pairs them with doctor’s offices and medical clinics; this allows nurse practitioners to take on patients who would otherwise have to wait weeks, or even months, to see a doctor.

Read more Show less

Plus Capital Partner Amanda Groves on Celebrity Equity Investments

Minnie Ingersoll
Minnie Ingersoll is a partner at TenOneTen and host of the LA Venture podcast. Prior to TenOneTen, Minnie was the COO and co-founder of $100M+ Shift.com, an online marketplace for used cars. Minnie started her career as an early product manager at Google. Minnie studied Computer Science at Stanford and has an MBA from HBS. She recently moved back to L.A. after 20+ years in the Bay Area and is excited to be a part of the growing tech ecosystem of Southern California. In her space time, Minnie surfs baby waves and raises baby people.
PLUS Capital​’s Amanda Groves.
Courtesy of Amanda Groves.

On this episode of the L.A. Venture podcast, Amanda Groves talks about how PLUS Capital advises celebrity investors and why more high-profile individuals are choosing to invest instead of endorse.

As a partner at PLUS, Groves works with over 70 artists and athletes, helping to guide their investment strategies. PLUS advises their talent roster to combine their financial capital with their social capital and focus on five investment areas: the future of work, future of education, health and wellness, the conscious consumer and sustainability.

Read more Show less

Rivian Stock Roller Coaster Continues as Amazon Van Delivery Faces Delays

David Shultz

David Shultz is a freelance writer who lives in Santa Barbara, California. His writing has appeared in The Atlantic, Outside and Nautilus, among other publications.

Rivian Stock Roller Coaster Continues as Amazon Van Delivery Faces Delays
Courtesy of Rivian.

Rivian’s stock lost 7% yesterday on the back of news that the company could face delays in fulfilling Amazon’s order for a fleet of electric delivery vans due to legal issues with a supplier. The electric vehicle maker is suing Commercial Vehicle Group (CVG) over a pricing dispute related to the seats that the supplier promised, according to the Wall Street Journal.

Read more Show less