Here Comes The Aigency, a Talent Agency for Robot Actors

Taylor Soper, GeekWire
Taylor Soper is GeekWire's managing editor, responsible for coordinating the newsroom, planning coverage, and editing stories. A native of Portland, Ore., and graduate of the University of Washington, he was previously a GeekWire staff reporter, covering beats including startups and sports technology. Follow him @taylor_soper and email taylor@geekwire.com.
Here Comes The Aigency, a Talent Agency for Robot Actors

Seattle entrepreneurs Forest Gibson and Jared Cheshier today launched The Aigency, a new talent agency for robot actors.

The company connects film production studios, event organizers, and other media groups with robots. The plan is to replicate what traditional talent agencies do for human actors and actresses, but instead for robots and "virtual beings." The company's initial "talent" includes a pair of Boston Dynamics robots named Zero and One.


The idea may sound far-fetched. But Gibson assured that it is for real.

"We figured that the idea already sounds crazy enough to be an April Fools joke so we are just embracing the timing," he said.

Gibson and Cheshier are co-founders at Pluto VR, a Seattle virtual reality startup. They have years of media production, gaming, VR/AR development, and marketing experience.

The Aigency Launch Trailerwww.youtube.com

The Aigency is part of the Boston Dynamics early adopter program, which helped the firm land a pair of four-legged Spot robots.

Media producers pay The Aigency to provide the robots and built out any additional technology needed.

"We handle the logistics of getting the robots on set and into character for their performance," Gibson said. "We then support the media and promotions of the production via social media, red carpet events, and press tours with our talent. This is similar to how media producers would go about casting actors represented by agents."

Robots have been around movies, TV shows, events, and more for decades, from Metropolis to Star Wars. But developments with both technology and human-robot interaction have created a different environment.

"We believe there is an opportunity to tell positive stories on how robots will play ever increasing roles in our daily lives alongside us," Gibson said. "This new wave of generalized robotics allows them to walk/roll/hop off the set and onto the red carpet with the rest of the cast. This adds a whole new dimension to how viewers and fans can engage with robotic personalities."

The Aigency makes money by taking a percentage of what the talent is paid for their performances.

Gibson said the company had several live appearances lined up at events before the COVID-19 outbreak forced cancellations and postponements.

Gibson and Cheshier are self-funding the company for now. They are still leading Pluto VR, which the entrepreneurs started in 2015 with PopCap Games co-founder John Vechey and former Walt Disney tech exec Jonathan Geibel.

This story first appeared on GeekWire.

Subscribe to our newsletter to catch every headline.

Cadence

Bling Capital’s Kyle Lui On How Small Funds Can Better Support Young Founders

Minnie Ingersoll
Minnie Ingersoll is a partner at TenOneTen and host of the LA Venture podcast. Prior to TenOneTen, Minnie was the COO and co-founder of $100M+ Shift.com, an online marketplace for used cars. Minnie started her career as an early product manager at Google. Minnie studied Computer Science at Stanford and has an MBA from HBS. She recently moved back to L.A. after 20+ years in the Bay Area and is excited to be a part of the growing tech ecosystem of Southern California. In her space time, Minnie surfs baby waves and raises baby people.
Bling Capital’s Kyle Lui On How Small Funds Can Better Support Young Founders

On this episode of the LA Venture podcast, Bling Capital’s Kyle Lui talks about why he moved earlier stage in his investing and how investors can best support founders.

Lui joined his friend—and first angel investor—Ben Ling as a general partner at Bling Capital, which focuses on pre-seed and seed-stage funding rounds. The desire to work in earlier funding stages alongside someone he knew well drew him away from his role as a partner at multi-billion-dollar venture firm DCM, where he was part of the team that invested in Musical.ly, now known as TikTok.

Read moreShow less

Meet HeyPal, the Language App Using Social Media Influencers To Spread the Word

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Meet HeyPal, the Language App Using Social Media Influencers To Spread the Word
Photo courtesy of HeyPal

Katy Johnson, a reality TV star and globe-trotting travel blogger, has lately offered some advice to her more than 100,000 Instagram followers.

“I urge you to learn a new language,” the model has told her fans, noting how locals in the foreign countries she has visited appreciate the effort. “It’s essential to be able to connect with people as much as possible while I travel,” she wrote in another post last month. Johnson, a former contestant on the TV show “Joe Millionaire,” has repeatedly suggested one particular way to study a new language: HeyPal, a one-year-old language-learning app.

Read moreShow less

TikTok Parent ByteDance Eclipses $1B in Mobile Games Sales

Kristin Snyder

Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.

TikTok Parent ByteDance Eclipses $1B in Mobile Games Sales
Photo by Solen Feyissa on Unsplash

TikTok parent company ByteDance’s big bet on mobile gaming is paying off.

The Chinese tech giant’s growing portfolio of mobile games has brought in more than $1 billion in revenue over the past 12 months, according to a report by data analytics company Sensor Tower, which examined player spending from Apple’s App Store and Google Play dating back to June 2021.

Read moreShow less
RELATEDEDITOR'S PICKS
LA TECH JOBS
interchangeLA
Trending