This LA-Based Startup Coaching Firm Is Launching a Fintech Venture Fund

Amrita Khalid
Amrita Khalid is a tech journalist based in Los Angeles, and has written for Quartz, The Daily Dot, Engadget, Inc. Magazine and number of other publications. She got her start in Washington, D.C., covering Congress for CQ-Roll Call. You can send tips or pitches to amrita@dot.la or reach out to her on Twitter at @askhalid.
This LA-Based Startup Coaching Firm Is Launching a Fintech Venture Fund
Image via Financial Finesse Ventures

The venture market is in the midst of a slowdown — which makes it an odd time to launch a new VC arm. But that’s exactly what the financial wellness coaching company Financial Finesse is doing. The company this week launched Financial Finesse Ventures, which focuses on “socially responsible” fintech. Think of it as the polar opposite of the shady trading apps and questionable crypto firms that reigned supreme in 2021.


In an interview with dot.LA, founder and CEO Liz Davidson says the company’s new fund will look for fintech startups that make a social impact and are transparent with fees and data practices.

“There are some technologies out there that are transformative and have the potential to put a lot of money back in consumer’s wallets and get them to use that money responsibly, so they’re achieving financial freedom much faster,” Davidson told dot.LA.

She contrasted these startups with predatory practices that have emerged in fintech, like high-interest personal loans, trading apps and even employee benefits like payday loans that don’t operate in the best interest of workers.

“All these things may be good for the companies that the VCs are funding because they’re revenue generators, but they’re not good for the consumer or employee. And so, I think it’s just an inherent conflict that happens when you’re under pressure to generate returns for investors really quickly,” said Davidson.

Financial Finesse Ventures has already picked its first early-stage company, which it plans to announce in November. It’s currently in talks with a number of different startups, and plans to pick more in the future. For now, Financial Finesse will be the sole investor in the fund and plans to take a slow approach to tapping new companies.

“We’re looking at a relatively slow rollout for two reasons," Davidson told dot.LA. "Number one, we want to know that we’re doing this right and that we’re getting this model down right. We’re incubating these companies and we know there’s a lot to learn, and we don’t want to go too fast."

The second reason?

"To make sure that we’re pacing ourselves from an investment perspective,” said Davidson. In other words, it’s trying not to jump the gun. “We’re not at a place where we’ve pulled the trigger on any one [...startup] besides the one that we’re launching. But we’ll see how those discussions evolve.”

Subscribe to our newsletter to catch every headline.

Cadence

10 Viral TikTok Tech Gadgets To Buy This Holiday Season

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

10 Viral TikTok Tech Gadgets To Buy This Holiday Season

Part of TikTok’s evolution over the years includes becoming another outlet for consumers to purchase popular gadgets. The app generated $821 million in global consumer spending across the App Store and Google Play in the first quarter of 2022 alone.

And since the holiday season is among us, it’s time to get some gifts checked off your list. So here’s 10 tech gadgets that went viral on TikTok that you can buy for your loved ones.

Read moreShow less

LA Tech ‘Moves’: Disney Taps Bob Iger for CEO, Former Meta Exec Joins DeSo

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

LA Tech ‘Moves’: Disney Taps Bob Iger for CEO, Former Meta Exec Joins DeSo
LA Tech ‘Moves’:

“Moves,” our roundup of job changes in L.A. tech, is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here—and if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing Sharmineh O’Farrill Lewis (sharmineh@dot.la). Please send job changes and personnel moves to moves@dot.la.

Read moreShow less

This Week in ‘Raises’: Swell Energy Lands $120M, Modyfi Draws in $8M

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

This Week in ‘Raises’: Swell Energy Lands $120M, Modyfi Draws in $8M
This Week in ‘Raises’:

As funding in Los Angeles continues to slow down, Swell Energy still managed to raise fresh funding to accelerate the company's mission to deploy 26,000 energy storage systems in homes and businesses across the United States.

Read moreShow less
RELATEDEDITOR'S PICKS
LA TECH JOBS
interchangeLA
Trending