Everlaunch Wins dot.LA's Startup Pitch Competition

Harri Weber

Harri is dot.LA's senior finance reporter. She previously worked for Gizmodo, Fast Company, VentureBeat and Flipboard. Find her on Twitter and send tips on L.A. startups and venture capital to harrison@dot.la.

Everlaunch Wins dot.LA's Startup Pitch Competition
Photo by Joshua Ruano

A startup that offers gamified how-to guides for aspiring entrepreneurs was declared the winner of the second annual dot.LA pitch competition on Thursday in Santa Monica.


"My mission is to 'Pinky and the Brain' all of the currently available resources," said Everlaunch CEO Michelle Heng, referring to a cartoon where the main character was obsessed with taking over the world. Heng's service sets out to build a community for entrepreneurs and bring together essential business resources in a single hub.

From left: Everlaunch CEO Michelle Heng, Rent-a-Romper founder Lauren Gregor and Reeplayer founder Orhan Basak Ajredinovski.

Heng was selected as the night's winner by the competition's three judges — Boba Guys founder and investor Andrew Chau, Worklife VC founder Brianne Kimmel, and Plug and Play Ventures investor Kiswana Browne.

Everlaunch debuted in May to offer a "roadmap" for the "business-building process." Current partners include GoDaddy, Squarespace and 99designs. "The days of endless googling are over," a tagline for the service reads.

"I'm just excited to do the work and be an ally in order to build the future, and to help people of color build generational wealth," said Heng, speaking before attendees of the dot.LA Summit.

"And don't forget to bet on black women," she added.

The pitch-off also featured Rent-a-Romper and Reeplayer. All three startups are Southern California-based, have raised less than $1 million to date in outside funding and were nominated for the competition by dot.LA readers.

Rent-a-Romper offers a monthly subscription to clothing for babies and toddlers. "We are changing children's fashion by providing parents a curated wardrobe that grows with their child," said CEO Lauren Gregor.

Reeplayer provides a $99-per-month subscription that aims to help coaches and young soccer players capture game footage. Reeplayer's software and 4K camera system, which goes on a tripod and records from the sideline, are both included in the monthly fee. "Down the line we want to bridge the gap between athletes and recruiters," said founder Orhan Ajredinovski.

Crewtify, a livestreaming platform for concerts, won last year's dot.LA pitch competition.

Watch the full 2021 event here:

dot.LA Summit: Startup Pitch Competitionwww.youtube.com

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Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

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Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

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