Talent Agency Endeavor Reprises Its IPO, with a Role for Elon Musk

Sam Blake

Sam primarily covers entertainment and media for dot.LA. Previously he was Marjorie Deane Fellow at The Economist, where he wrote for the business and finance sections of the print edition. He has also worked at the XPRIZE Foundation, U.S. Government Accountability Office, KCRW, and MLB Advanced Media (now Disney Streaming Services). He holds an MBA from UCLA Anderson, an MPP from UCLA Luskin and a BA in History from University of Michigan. Email him at samblake@dot.LA and find him on Twitter @hisamblake

Talent Agency Endeavor Reprises Its IPO, with a Role for Elon Musk

Endeavor, the entertainment conglomerate helmed by Hollywood super-agent Ari Emanuel, filed again to go public on Wednesday.

The move is a reprise of the company's plan to IPO in 2019, which it abandoned at the last minute, citing poor performance of other recently-IPO'd firms like Uber, Lyft and Peloton.


This time, the company is entering a market that has reached record highs and seen a flurry of new members to the ranks of public ownership.

Also different this time around is one of the company's managers: Elon Musk, who is listed on the filing as a "Director Nominee."

Endeavor owns just over half of UFC, but it's putting together a $1.8 billion package of private equity funding to purchase the remainder, according to its filing, which is conditional on the IPO coming to fruition.

The company's vast portfolio also includes the talent agency William Morris Endeavor and IMG, which produces and manages sports and live events around the globe.

According to the filing, Endeavor made $3.5 billion in 2020, resulting in a net loss of $625.3 million. That followed a better pre-pandemic 2019, which brought in $4.6 billion in revenue and a net loss of $530.7 million. Twenty percent of Endeavor's 2019 revenue came from its sports holdings (UFC, Professional Bull Riding and Euroleague Basketball); 43% from its events business and 36% from its talent agency.

Endeavor was founded in 1995 exclusively as a talent agency, and then merged with William Morris Agency in 2009. The company acquired IMG in 2014 and its UFC stake in 2016.

The 2019 offering was slated to issue 15 million shares at $27 each for an initial take of about $400 million. For this offering, which is expected to occur later this year, Endeavor still has not priced the IPO.

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Genies Wants To Help Creators Build ‘Avatar Ecosystems’

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

When avatar startup Genies raised $150 million in April, the company released an unusual message to the public: “Farewell.”

The Marina del Rey-based unicorn, which makes cartoon-like avatars for celebrities and aims to “build an avatar for every single person on Earth,” didn’t go under. Rather, Genies announced it would stay quiet for a while to focus on building avatar-creation products.

Genies representatives told dot.LA that the firm is now seeking more creators to try its creation tools for 3D avatars, digital fashion items and virtual experiences. On Thursday, the startup launched a three-week program called DIY Collective, which will mentor and financially support up-and-coming creatives.

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Here's What To Expect At LA Tech Week

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Here's What To Expect At LA Tech Week

LA Tech Week—a weeklong showcase of the region’s growing startup ecosystem—is coming this August.

The seven-day series of events, from Aug. 15 through Aug. 21, is a chance for the Los Angeles startup community to network, share insights and pitch themselves to investors. It comes a year after hundreds of people gathered for a similar event that allowed the L.A. tech community—often in the shadow of Silicon Valley—to flex its muscles.

From fireside chats with prominent founders to a panel on aerospace, here are some highlights from the roughly 30 events happening during LA Tech Week, including one hosted by dot.LA.

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LA Tech ‘Moves’: HyperDraft Taps LegalZoom Exec

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

LA Tech ‘Moves’: HyperDraft Taps LegalZoom Exec
Photo by James Opas | Modified by Joshua Letona

“Moves,” our roundup of job changes in L.A. tech, is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here—and if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing Sharmineh O’Farrill Lewis (sharmineh@dot.la). Please send job changes and personnel moves to moves@dot.la.

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