ari emanuel

ari emanuel

The second time was the charm for superagent-turned-mogul Ari Emanuel.

After facing the embarrassment of being forced to pull the initial public offering for Endeavor Group Holdings at the 11th hour in 2019, shares of his entertainment and live events conglomerate debuted Thursday on the New York Stock Exchange with a 5% gain.

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Endeavor, the entertainment conglomerate helmed by Hollywood super-agent Ari Emanuel, filed again to go public on Wednesday.

The move is a reprise of the company's plan to IPO in 2019, which it abandoned at the last minute, citing poor performance of other recently-IPO'd firms like Uber, Lyft and Peloton.

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