Behind Her Empire: Industry Exec Sandra Campos on Her Rise and the Future of Fashion Tech

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

Sandra Campos has been a rising star in the fashion industry. Today, she is the CEO of the retail tech startup Project Verte and the founder of Fashion Launchpad, an online education platform.

On this episode of the Behind Her Empire podcast, Campos comes to talk about her upbringing, experimenting in fashion and how intuition led to her entrepreneurial success.


"When people ask me that question about my own journey, it's like I say, 'I didn't have a choice.' I am a first generation Mexican American in this country, so two parents who had an incredible work ethic," said Campos of her upbringing in Texas.

Campos' love for fashion led her to New York City where she had to work multiple jobs to get by. Her time was split among three jobs paying off student loans and credit cards while living in a shared room.

"I would go to the ATM machine and get $20 out a week. $20 was my cash. And then I would buy $1 potato for lunch every day from the potato vendor," said Campos.

Campos became involved in the fashion industry, helping to launch brands such as DKNY and Polo Jeans. Most recently, Campos was the CEO of iconic fashion brand Diane von Furstenberg.

It's not easy creating a perfect work and life balance. Campo said she tries to make peace with where she's at. Even when it comes to making decisions as a CEO.

"It's hard because you don't make you don't make choices lightly when they impact individuals and families on a personal level. But you do have to make them because it's not only good for them, it's much better for the business," said Campos.

In the rest of the episode, Campos discusses the lessons she's learned from working alongside Diane von Furstenberg and her life in New York.

Engagement intern Joshua Letona contributed to this post.

Want to hear more of the Behind Her Empire podcast? Subscribe on Stitcher, Apple Podcasts, Spotify, iHeart Radio or wherever you get your podcasts.

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Cyber Monday Ecommerce Sales Lose Steam in 2021

Decerry Donato
Decerry Donato is an editorial intern at dot.LA. She received her bachelor’s degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, Decerry can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

Cyber Monday sales were down this year as retailers offered fewer discounts and out of stock items proliferated. Still, it was the busiest day of the holiday shopping season so far for online shopping.

Adobe Analytics, which monitors ecommerce transactions, found shoppers spent $10.7 billion on Monday, down from $10.8 billion the year before. And many weren’t as excited this year about the shopping days.

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California Is Getting New Fueling Stations for Hydrogen Cars, But Who Will Use Them?

Harrison Weber

Do you know something we should know about L.A. tech or venture capital? Reach out securely via Signal: +1 917 434 4978.

Harrison is dot.LA's senior finance reporter. They previously worked for Gizmodo, Fast Company, VentureBeat and Flipboard. Find them on Twitter: @harrisonweber. Send tips on L.A. deals to harrison@dot.la. Pronouns: they/them.

In California, virtually the only state with hydrogen cars on the road, about 47 active fueling stations serve a trickle of early hydrogen adopters who mostly cruise around Los Angeles and the Bay Area today. These hydrogen-powered passenger vehicles aren’t anywhere near as popular as electric cars, but that isn’t stopping California from spending millions of dollars to support them.

In the next five years, the state plans to triple the number of hydrogen refueling stations available to everyday drivers. With support from California taxpayers and a handful of investors, FirstElement Fuel is poised to operate more than half of those locations.

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Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

Dr. Mary Pardee has made gut health her life’s work, leading her to found Modrn Med, a telemedicine and virtual wellness company based in Sherman Oaks.

And it was her own personal experience with intestinal issues that led her to become the kind of doctor that wouldn’t tell her patients that “there’s nothing else we can do,” she told the Behind Her Empire podcast this week.

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