Looking To Do Some Black Friday Shopping? Here’s Some Tips for Avoiding Scams

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

person holding a phone on Black Friday
Photo by CardMapr.nl on Unsplash

Black Friday and Cyber Monday are approaching again, and as always this holiday season is a scammer’s favorite time of year.

Spending on Black Friday was up nearly 30% in 2021 from the prior year, both in-store and online (though e-commerce saw a smaller jump, up about 11%), according to ABC News. And although this past year has been marked by rising costs of nearly everything from food to fuel, shoppers surveyed by PwC indicated they plan to spend about the same amount as last year, with Millennials leading the charge.


On average, people seem to be willing to spend a bit more expect to spend around $1,430 this holiday season, only slightly lower than last year. 57% of people surveyed reported to PwC they plan to do all their shopping online. As with any time of year, a reliance on digital payments or platforms over in-store cash buys comes with the added risk of scams, phishing or deceitful marketing.

With that in mind, dot.LA is here to help you navigate through these digital forums this year with some helpful tips to avoid being scammed.

Buy Now, Pay Later Platforms

two people shaking hands two people shaking hands Photo by Cytonn Photography on Unsplash

It’s worth briefly discussing the rise of buy now, pay later (BNPL) tech platforms like Affirm, Klarna or AfterPay that are increasing in popularity with their promises to help lower-income shoppers finance purchases over time.

Typically, a merchant will ink a contract with one of these tech companies to offer their payment option at checkout. The premise is simple – split a larger bill into even installments, usually four payments spread out over several months, to allow customers more time to pay off their bill. It’s better than a line of credit, since it doesn’t require a credit check and most of these sites don’t charge extra fees or interest. An August survey by Consumer Reports found that 28% of Americans paid using BNPL, up from 18% in January.

But sometimes the affordable trade-off comes with a hidden price. Sometimes these are literally hidden fees, buried in the company’s loan terms; so be sure that if you set up auto-pay you have adequate funds, otherwise you may be on the hook for up to $10 per missed payment.

Unlike the seller, BNPL app or even the deliverer, there’s usually no insurance for buyers. Some have reported being on the hook for payments even after their item failed to be delivered. Right now, the Consumer Financial Protection Bureau doesn’t give buyers legal recourse if their items aren’t delivered or need to dispute billing issues, but changing that would provide customers more recourse if they’re on the hook for missing merchandise.

The biggest way to avoid BNPL issues is to buy outright. But if that isn’t an option, experts recommend you keep a detailed log of when payments are due, and avoid overextending on loans to steer clear of being sent to collections. Once you’re locked into a payment plan, you can’t change it. So be wary if some big withdrawals are coming through on rent day. And, like with any merchant, if they offer BNPL through a non-recognizable third party, simply pay another way.

Blocked and Reported

Gmail app black laptop computer Photo by Stephen Phillips - Hostreviews.co.uk on Unsplash

Identity theft attempts tend to spike during the holidays, so be wary of anyone trying to suss out personal information through social media.

TikTok’s support page notes it will never ask users for their account details. Snapchat also encourages users to never give out their personal information.

If you’re a user of either app and see messages asking for personal details, immediately report them to the app for review. Blocking the user can’t hurt either. To further limit the likelihood of scammers sliding into your DMs, Snapchat recommends users only friend people they know in real life. This is harder on TikTok; most users don’t know the people they follow personally, so on that app it’s prudent to be extra wary of new connections.

Two-Factor Authentication

two-factor authentication scam

Microsoft

Photo by Ed Hardie on Unsplash

Definitely turn this setting on across all accounts. Two-factor authentication (2FA) is one safeguard against being hacked. It can be found in nearly every app’s settings; and works by sending a passcode to your phone or email that grants access to your account after inputting a password.


2FA isn’t foolproof, however. If someone hacks an account they can change the 2FA number to another one. But it’s a useful extra layer of security and many apps recommend you turn it on.

Also, when shopping online, use a private secure network if possible, and do so on a computer with an antivirus software installed. Public networks are much less likely to have safeguards to deter hackers, though if you’re forced to use one, try installing a VPN (like one of these) which can provide additional security.

Password Managers

lock on keyboard

lock on keyboard

Photo by Towfiqu barbhuiya on Unsplash

Another key way to avoid being hacked is to use a password manager. While it might seem risky to have all your passwords aggregated on one app, it’s also a useful way to ensure all your accounts have passwords long and random enough for even the most astute AI to take awhile to hack.

There’s a few decent paid apps out there doing this. 1Password is a good one (not sponsored, I just enjoy their interface), mainly because it can sync with an iPhone’s biometric data sensor to scan your face and auto-fill passwords on certain sites after you input your master password. To be fair, no platform is completely immune to hacks. But using a random password generator is much more secure than each password being a slight variation of the other for memory’s sake.

Avoid Phishing

Mail app on phone blue and white logo guessing game Photo by Brett Jordan on Unsplash

Phishing scams, or scams that bait users into clicking a fraudulent link or attachment, are all too common during the holidays. Often the target is to surreptitiously install malicious software on your device to steal data.

Be wary of any link sent to you as well. Especially if it masquerades as something useful, like a package tracking link. When ordering gifts this season, make a detailed list of the sites you bought them from and which carrier the site says they use when shipped, and only use this site when looking for updates. Don’t, for example, assume that a text claiming to be from UPS with a package update is real.

The same goes for advertisements. On TikTok in particular fake ads are all the rage and it’s too easy to click something that looks interesting without thinking. To be extra certain you’re avoiding phishing through ads, if you see an intriguing product on social media, simply go to the brand’s website and buy there, instead of being routed through the link.

Another red flag to be aware of is if a merchant requests alternative payments like cryptocurrency, a wire transfer or gift cards – this is almost a sure sign they’re conducting illegal business and looking to obfuscate their activity.

Also, as with any type of malfeasance, the old adage of “see something, say something” applies to online scamming.

https://twitter.com/samsonamore
samsonamore@dot.la
How to Navigate LA Tech Week 2026

🔦 Spotlight

Happy Friday, Los Angeles.

Next week, hundreds of tech events will take over the city, bringing founders, investors, engineers and creators together from October 12 through 18.

Calling LA Tech Week a conference does not quite capture the experience.

Presented by Andreessen Horowitz, Tech Week is a decentralized collection of panels, workshops, demonstrations and gatherings hosted independently by startups, venture firms and technology companies. There is no convention center or central stage. The programming stretches from Santa Monica and Venice to Culver City, Downtown, El Segundo and beyond.

In other words, the city is the venue.

AI remains the dominant theme for 2026, appearing across enterprise software, healthcare, finance, media and the creator economy. The schedule also reflects industries where Los Angeles has built a particular advantage, including aerospace, defense, robotics, advanced manufacturing, entertainment and consumer technology.

That range is what makes LA Tech Week distinct. It brings together the software companies shaping what comes next with the industries that already define Southern California.

The challenge is deciding where to show up.

Our advice: apply early and organize your schedule by neighborhood. Crossing from Santa Monica to Downtown may look manageable on a calendar created by someone who has never driven in Los Angeles.

To help you spend more time meeting people and less time crossing the city, we have organized each day’s events by location:

You can also browse the complete official LA Tech Week calendar.

Plan carefully, but do not fill every minute. The best conversation of the week may be the one that was never on your calendar.

More from this week’s LA startup and venture scene below.

🤝 Venture Deals

    LA Companies

    • El Segundo-based Gallatin AI raised a $50M Series A from new and existing investors including 8VC and Silent Ventures, bringing its total funding to $70M. The defense technology startup will expand its engineering team and advance Navigator, an AI platform that helps U.S. military units coordinate vehicle readiness, supplies, medical logistics and other mission-support operations. - learn more
    • Pasadena-based quantum computing startup Oratomic raised a $475M Series B at a $5.4B valuation, just three months after its Series A. ARCH Venture Partners, Spark Capital, Khosla Ventures, Index Ventures, General Catalyst and Bezos Expeditions co-led the round, bringing Oratomic’s total funding to $775M as it works toward a commercially viable, fault-tolerant quantum computer by 2030. - learn more
    • Torrance-based Fortastra raised a $30M Series A led by First In, with participation from Upfront Ventures, Space Capital, Rsquared, Side Door Ventures, ATX Ventures and existing investors. The company will use the capital to develop its next-generation maneuverable spacecraft, expand its engineering and operations teams and scale production of systems designed to protect critical assets in orbit. - learn more
    • Parallel Systems raised a $100M Series C led by AVP, with participation from Hillspire, Agility Global, Cobalt Capital, Anthos Capital, Congruent Ventures, Riot Ventures and Collaborative Fund. Founded by former SpaceX engineers, the company will use the funding to scale production and commercial deployment of its autonomous, battery-electric Panther rail vehicles, which are designed to make short-haul freight more competitive with trucking. - learn more
    • Gaming studio Gardens Interactive secured more than $35M in a Series B led by Lightspeed, with participation from Sequoia Capital, Index Ventures, Accel, Innovation Endeavors, Zenith Capital and other investors. The company will use the funding to launch and operate its debut social role-playing “strandbox” game, an evolving multiplayer world shaped by players’ actions and interactions. - learn more
    • Outer Spaces raised an $8M pre-seed round led by Upfront Ventures, with participation from Unlock Venture Partners, Mucker Capital and Genius Ventures. The startup is developing outdoor furnishings with integrated solar panels and batteries, turning backyards into sources of clean energy and backup power. - learn more
    • Furientis raised a $25M seed round led by Benchmark at a reported $125M valuation, following a $5M pre-seed announced in May. The defense startup will use the capital to scale production of lower-cost missile interceptors designed to be assembled quickly with readily available components, with a long-term goal of producing 1,000 systems annually at each factory. - learn more
    • Hiyo raised a $20.8M Series B led by Constellation Brands, with returning investor Live Nation also participating. The nonalcoholic beverage company will use the funding to expand its adaptogen- and nootropic-infused social tonics across more than 13,000 retail locations while growing its presence at hospitality venues and live events. - learn more
    LA Venture Funds
    • Navitas Capital participated in Vesta’s $30M Series B, which was led by Conversion Capital and included backing from several major mortgage lenders and financial institutions. The company will use the funding to scale its AI agents across mortgage origination, automating tasks such as application reviews, underwriting decisions and closing-document checks. - learn more
    • MTech Capital led Nettle’s oversubscribed $4.8M seed round, with participation from Project A Ventures, Sure Valley Ventures, Portfolio Ventures and Ventures Together. The insurtech startup will use the funding to expand across the U.S. and Europe while growing its AI platform, which helps commercial insurers identify property risks, accelerate inspections and generate reports. - learn more
    • Bonfire Ventures doubled down on Santé by participating in the company’s $15M Series A, which was led by FINTOP and included other returning investors. The New York startup will use the funding to expand its AI-powered operating system for independent wine and liquor stores, which combines point-of-sale, e-commerce, payments, inventory and marketing tools in one platform. - learn more

    LA Exits

    • Winnow Solutions was acquired by Marina del Rey-based Spring Labs, with financial terms undisclosed. Winnow’s attorney-built library of more than 100,000 state and federal regulatory requirements will become a core part of SpringGRC, helping financial institutions connect changing laws directly to their compliance policies, controls and workflows. - learn more

      Download the dot.LA App

      LA Tech Week 2026: Sunday’s Event Lineup

      🔦 Spotlight

      LA Tech Week 2026 closes Sunday with one final day of events across Los Angeles. We have organized the remaining lineup by neighborhood so you can finish the week with a few last conversations before everyone returns to their regularly scheduled inboxes.

      ARTS DISTRICT

      12:00 PM

      CARSON

      12:00 PM

      CULVER CITY

      9:00 AM

      • Women in Cleantech & Sustainability Hike and Network: See Details Here
        Women in Cleantech & Sustainability

      6:00 PM

      • Founders pitch competition: See Details Here
        Biomorphix solutions, Nightingale regenerative

      HOLLYWOOD

      10:00 AM

      4:00 PM

      • AI International: Film, Music Video & Micro-Drama: See Details Here
        AI International Film Festivals

      MID CITY

      1:00 PM

      OTHER

      12:00 PM

      • ORGANIC LIFE LABS™ PRESENTS THE ALIGNMENT LAB: The Science of human performance: See Details Here
        The Blue Room Collective

      SANTA MONICA

      8:00 AM

      1:00 PM

      6:00 PM

      SOUTH LA

      2:00 PM

      • Future Builders : Family STEM Day: See Details Here
        Black L.A. Tech Week (Community Collective)

      VENICE

      10:00 AM

      12:00 PM

      • How to Raise Funds to Fund Any Business Using Digital Products.: See Details Here
        DN Events

      VIRTUAL

      5:00 PM

      WEST HOLLYWOOD

      3:00 PM

      Each session provides unique opportunities to gain insights, network, and explore various fields of tech innovation. For updates or more event information, visit the official Tech Week calendar.

      Download the dot.LA App

      LA Tech Week 2026: Saturday’s Event Lineup

      🔦 Spotlight

      LA Tech Week 2026 heads into the weekend Saturday with more opportunities to learn, meet fellow builders and explore what is being created across the region. Browse the day’s events by neighborhood below and find the gatherings worth leaving the house for.

      ARTS DISTRICT

      5:30 PM

      BEL AIR

      5:00 PM

      CULVER CITY

      10:00 AM

      1:00 PM

      4:00 PM

      DOWNTOWN

      11:00 AM

      2:00 PM

      • South Asians in Space, Physical AI: See Details Here
        american south asian network

      5:00 PM

      7:00 PM

      HOLLYWOOD

      8:00 PM

      INGLEWOOD

      10:00 PM

      LONG BEACH

      10:00 AM

      12:00 PM

      LOS FELIZ

      8:30 AM

      • Griffith Observatory Hike with Longevity Cities & Don't Die LA: See Details Here
        Longevity Cities

      MALIBU

      5:00 PM

      MARINA DEL RAY

      9:30 AM

      • The Brazen Capital Walk: Connecting Women, Capital & Opportunity: See Details Here
        BrazenEra

      6:00 PM

      • Build an AI workflow editor, natively in Angular: See Details Here
        Workflow Builder

      SANTA MONICA

      7:00 AM

      • Founders Running Club Run in Santa Monica: See Details Here
        Founders Running Club, MongoDb

      9:00 AM

      • MOLTEN - Spatial hackathon (ElevenLabs, AssemblyAI, Rokoko, Datafeel...): See Details Here
        Field Lab

      2:00 PM

      3:30 PM

      6:00 PM

      7:00 PM

      SOUTH LA

      7:00 PM

      THE VALLEY

      7:30 PM

      UCLA

      11:00 AM

      USC

      9:00 AM

      10:00 AM

      10:30 AM

      VENICE

      8:00 AM

      • Open Air Health Tech: See Details Here
        Open Air Health Tech, Bowshock, Govitamins App

      10:00 AM

      10:30 AM

      11:00 AM

      12:00 PM

      6:00 PM

      • Bots, Bytes & Bubbles Benefit: See Details Here
        Distinguished Minds Institute dba thinqueBytes®

      VIRTUAL

      9:00 AM

      • Ask a VP of Sales: Live GTM Office Hours for Early-Stage B2B Founders: See Details Here
        Kat Rucker Consulting Group

      11:00 AM

      WEST HOLLYWOOD

      11:00 AM

      • The 10x Engineer Showed Up. The 10x Organization Didn't.: See Details Here
        Workflow Builder, Tentaro

      3:00 PM

      WESTSIDE

      11:00 AM

      2:00 PM

      • Graphic Design & Digital Printing Meetup: See Details Here
        Big Frog Custom T-Shirts & More of West LA

      7:00 PM

      WESTWOOD

      12:00 PM

      Each session provides unique opportunities to gain insights, network, and explore various fields of tech innovation. For updates or more event information, visit the official Tech Week calendar.

      Download the dot.LA App

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