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There are a bevy of nonprofits in L.A. offering services to help the local homeless population. But too often, the folks who most need those resources have trouble accessing them.
Our Community L.A., a Pacific Palisades-based nonprofit, has created an app to help. Called WIN, the app is specifically designed to meet the needs of homeless Angelenos looking for housing, meals, jobs and more.
Offering access to about 2,000 service providers in the area, WIN has quietly become a key tool for L.A.'s homeless population: Our Community estimates their app is used for approximately 400 searches per week (they don't measure users).
The idea for the WIN app actually grew out of an attempt to make a print directory available in L.A. libraries, which often serve as resource hubs for unhoused Angelenos, said Dr. Denise McCain-Tharnstrom, the founder and president of Our Community L.A.
"Very quickly we realized that while it was a great resource for folks who liked print and found it served them better, people who are homeless or resource insecure are not very likely to go in there and ask for a physical directory," she said.
That's because, according to McCain-Tharnstrom, a lot of people living on the streets or in precarious situations simply don't know the scope of the services at their disposal. "I had been on the funding side, and I had come to realize that it was great to have a social network of services. But if you're newly homeless or a youth you don't know about them, there was no one source where people could go to discover these resources," said McCain-Tharnstrom. "You could make a call to 211 and find a few places, but they wouldn't be able to give you the full resources you might need."
McCain-Tharnstrom realized she could create a digital directory for homeless and resource insecure Angelenos that would remove a bit of the stigma for those seeking help while also being more widely available.
"We looked into the research and discovered that over 95% of people who are homeless or resource insecure have mobile phones because of the Federal Lifeline Program, which provides subsidized free or sliding scale phones to folks below certain income levels, or domestic violence victims. You get a certain number of free minutes, texts, and calls per month." she said.
Designing an Accessible App
McCain-Tharnstrom and the Our Community L.A. team had two key priorities when they began designing the first iteration of the WIN app back in 2015: accessibility and privacy.
"We wanted to empower people to be able to find the resources they needed when they needed it, so they wouldn't have to wait for an outreach worker to find them," she said. "We did a lot of homework, did a lot of research about the use of phones among the homeless, and in 2015 launched the first version of the app."
More updates soon followed, with a youth-specific app launching later that year, resources for the general population in 2018, and senior-specific resources in 2020 (the latter designed to respond to a community that had been heavily impacted by COVID). The WIN team just launched their latest innovation—a bilingual version that allows users to view all content in Spanish.
McCain-Tharnstrom's work with focus groups helped inform the WIN design team's decision of what to include as the app expanded.
"Of course there was a demand for help finding food, shelter, crisis hotlines and drop in centers," she said, "But they wanted more. So the app has education, jobs, legal and transportation. We also have a category called "More," that can help answer specific questions we've developed in conversation with folks who have been homeless." That might mean locating public bathrooms and showers, childcare, financial literacy classes, even tattoo removal services (a major issue for anyone who was ever involved in gang activity).
"It's the best unkept secret in town for people who find themselves with a safety net crisis," said Janet Kelly, founder of the local youth-focused nonprofit Sanctuary of Hope. Kelly said they've had a number of people connect with them through the WIN app. "One of the great things about the WIN app is that it's a vetted resource," she added. "When a young person picks up the app, they can see that whoever they engage with is going to be a trusted resource."
Early on, the team made the decision that they wouldn't be collecting login data, to better help app users maintain their privacy. "Once you find out about the app, you can download it from the app store, or use it on the website," she said. "You don't sign in, we don't know who you are, we're just there to support you. Privacy is a core value."
Connecting to the Community
Before the pandemic, McCain-Tharnstrom said that people mostly discovered the WIN app through in-person contact. "Historically people found out about the WIN app from providers, word of mouth or through the Federal Homelessness Liaison in their schools," she said. "We put up posters in the library, go to events, and connect with college students through the L.A. Community Services College work group."
Once COVID struck, many of these traditional modes of discovery were cut off.
"When COVID happened, a lot of our traditional means shut down, so we had to be creative. We started using social media to get the word out," she said. "We thought WIN app usage would drop dramatically during the pandemic, and it did in April and May, and then it started to go up. We formed partnerships with some of the community fridges to have our flyers posted there, and we've started a direct outreach program in South L.A. to help the community there connect to the Spanish-language version of the app."
Although the WIN app never tracks the behavior of individual users, McCain-Tharnstrom said that keeping track of overall patterns can help the Our Community L.A. team see where needs aren't being met.
"When we look at the data from month to month, we can see patterns of what people are looking for changing," she said. "For example, bad weather leads to an increase in shelter services. Good weather leads to people looking more for educational and job resources."
"When you're talking about people in a safety net crisis, we see a high volume of youth engaging with the system in the winter months," said Kelly, the Sanctuary of Hope founder. "It's also the holidays, and most young people want to be connected to something that will help them stay grounded when they need it the most. When we do our assessments on intake, often young people will tell us they received our information from the WIN app."
Because of the many changes COVID has brought to the L.A. nonprofit space, McCain-Tharnstrom said that the WIN app team has been especially active in monitoring the information presented in the app to check for accuracy and relevance.
"We're a signature program of L.A. Works, so every single week there's a volunteer group that comes in and calls the agency services in our app to check that our information is up to date," she said. "We do additional outreach in house to keep the app up to date, and do focus groups to continue developing the contents of the app."
From the inception of the app to its current updated design, McCain-Tharnstrom said that WIN has remained firmly rooted in the needs and inspiration of the community it serves.
"Every innovation we've made has been inspired by the community," she said. We go out, and talk to people, and try to understand what they need. I'm always listening when I go out into the community to find out what people think will make the app better, and they're always right."
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LA Tech ‘Moves’: Jam City Shakes Up Games Leaders, Viant Lures Amazon Vet
Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
“Moves,” our roundup of job changes in L.A. tech, is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here—and if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing Sharmineh O’Farrill Lewis (sharmineh@dot.la). Please send job changes and personnel moves to moves@dot.la.
Cash ecosystem integrator Sesami named Nicolas Van Erum as chief marketing officer. Van Erum joins from creative agency Sid Lee.
8minute Solar Energy, a solar and energy storage company, hired Kip Larsonas chief technology officer. Larson previously led technology teams at Amazon and Convoy.
Advertising software company Viant Technology tapped Dustin Kwan as chief product officer. Kwan was most recently general manager of advertising products at Amazon DSP.
Tamara Armstrong joined Loyola Marymount University as chief information officer and vice president for information technology services. Armstrong was most recently associate vice chancellor and CIO at the Los Rios Community College District.
TigerConnect, a health care clinical collaboration platform, hired Melissa Bellas president. Bell was previously chief growth officer for Intelligent Medical Objects.
Visual effects and animation studio DNEG tapped Disney Animation and Dreamworks veteran Erika Burton as co-president of its animation arm.
Video game developer Jam City promoted Lisa Anderson to executive vice president, from her previous role as senior vice president of studio operations. The company also hired Dan Lipa to head its casino division and King’sBrent Blazek to lead its puzzle division.
Seth Rogan’s cannabis lifestyle brand Houseplant brought in Kelly Natenshon as senior vice president of housegoods. Natenshon was most recently a consultant for home brands including California Closets, Cravings by Chrissy Teigen and Wayfair.
Cancer research organization City of Hope named Philip Okala as system president to oversee its portfolio of clinical care and research entities. Okala was previously chief operating officer at the University of Pennsylvania Health System.
Law firm Perkins Coie added attorney Patrick Anding, who has previously provided legal counsel for tech companies, as a partner at its Emerging Companies & Venture Capital practice in its Los Angeles and San Diego offices.
Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
This Week in ‘Raises’: Metropolis Lands $167M, Alpha Edison Seeks $340M for New Fund
Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
In this week’s edition of “Raises”: a local fintech startup raised $167 million to make it much easier to pay for parking spots, while software startups in Santa Barbara and Irvine also landed large funding rounds.
Venture Capital
Metropolis Technologies, an L.A.-based fintech and “mobility commerce” platform, raised a $167 million Series B funding round co-led by 3L Capital and Assembly Ventures.
Overair, a Santa Ana-based electric vertical take-off and landing (eVTOL) aircraft startup, raised a $145 million investment from Hanwha Group.
Invoca, a Santa Barbara-based AI software platform, raised an $83 million Series F funding round led by Silver Lake Waterman.
Performio, an Irvine-based sales commission software company, raised a $75 million growth investment led by JMI Equity.
Moleaer, a Carson-based agriculture technology startup, raised a $40 million Series C financing round led by Apollo Global Management.
C-Zero, a Santa Barbara-based clean energy company focused on natural gas decarbonization, raised a $34 million financing round led by SK Gas.
Tango, an L.A.-based platform that streamlines process documentation, raised a $14 million Series A funding round led by Tiger Global Management.
XENDEE, a San Diego-based software provider for distributed energy resources planning and operation, raised $12 million in Series A financing led by Anzu Partners.
Tellie, an L.A.-based sitebuilder for Web3creators, raised a $10 million Series A funding round from investors including Malibu Point Capital, Galaxy Digital, Osage Venture Partners, Dapper Labs, SXSW Innovation Fund and Gaingels.
Saysh, Olympic track and field athlete Allyson Felix’s L.A.-based lifestyle brand, raised an $8 million Series A funding round led by IRIS Ventures and Athleta.
Funds
Alpha Edison, a Westwood-based venture capital firm, is looking to raise $340 million for its third fund, per an SEC filing.
Kairos Ventures, a Beverly Hills-based early-stage venture capital firm investing in life sciences startups, raised $58 million for its third fund.
Raises is dot.LA’s weekly feature highlighting venture capital funding news across Southern California’s tech and startup ecosystem. Please send fundraising news to Decerry Donato (decerrydonato@dot.la).
Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.
Kippo, the Dating App for Gamers, Is Selling NFT ‘Land’ in Its Metaverse
Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.
Earlier this year, the Los Angeles-based startup launched a virtual world within its app called the Kippoverse, which allows users to virtually go on dates and participate in shared experiences. While Kippo started out in 2019 as a dating app catering to gamers, it has since looked to cast a wider net to include people interested in platonically hanging out with friends and meeting new people virtually.
Land you can purchase in Kippo’s metaverse.
Courtesy of Kippo
“We found that the core experience people really love is just hanging out in groups and chatting,” Kippo co-founder and CEO David Park told dot.LA. “We hear people saying they had to go out and buy battery packs because they spend eight hours a day on Kippo.”
Beginning Thursday, Kippo users can purchase 5,000 plots of “land”—non-fungible tokens (NFTs) that give them a presence in the Kippoverse—for 4 SOL each. (SOL, the native cryptocurrency of the Solana blockchain platform, currently trades at more than $31.). Kippoverse landowners can then create in-app experiences like exclusive parties and get-togethers, and can also charge for admission to events that take place on their “land.”
Park compared the platform to Minecraft, the popular sandbox video game where gamers can build things in a virtual 3D world. “Minecraft is probably one of, if not the predecessor to this entire concept of the metaverse,” Park told dot.LA. “The core difference of what we’re building is that most of these platforms are gamer-focused; our core experience is the social aspect.”
There is no limit to how many plots of NFT real estate each Kippo user can purchase. The startup is keeping 500 of its 5,500 plots for itself, so that it can reserve that space for free and “cool” experiences within the app, according to Park. Kippo also plans to partner with different companies, including indie game studios, to create experiences on those plots.
While Kippo is currently only available via its mobile app, Park said the company is in the process of building a web version of its platform. Kippo is also developing an in-app currency that will allow users to more easily transact within the Kippoverse and purchase items to build out their “land.”
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- Kippo, a Dating App For Gamers, Enters the Metaverse - dot.LA ›
- Kippo CEO David Park Sees Social Gaming as the New Way to Date ... ›
Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.