More Than 95% of Homeless Have a Mobile phone. This Nonprofit Created an App Specifically for Them

Emily Beyda
Emily Beyda is an L.A.-based novelist and the author of “The Body Double.”
More Than 95% of Homeless Have a Mobile phone. This Nonprofit Created an App Specifically for Them

There are a bevy of nonprofits in L.A. offering services to help the local homeless population. But too often, the folks who most need those resources have trouble accessing them.

Our Community L.A., a Pacific Palisades-based nonprofit, has created an app to help. Called WIN, the app is specifically designed to meet the needs of homeless Angelenos looking for housing, meals, jobs and more.


Offering access to about 2,000 service providers in the area, WIN has quietly become a key tool for L.A.'s homeless population: Our Community estimates their app is used for approximately 400 searches per week (they don't measure users).

The idea for the WIN app actually grew out of an attempt to make a print directory available in L.A. libraries, which often serve as resource hubs for unhoused Angelenos, said Dr. Denise McCain-Tharnstrom, the founder and president of Our Community L.A.

"Very quickly we realized that while it was a great resource for folks who liked print and found it served them better, people who are homeless or resource insecure are not very likely to go in there and ask for a physical directory," she said.

That's because, according to McCain-Tharnstrom, a lot of people living on the streets or in precarious situations simply don't know the scope of the services at their disposal. "I had been on the funding side, and I had come to realize that it was great to have a social network of services. But if you're newly homeless or a youth you don't know about them, there was no one source where people could go to discover these resources," said McCain-Tharnstrom. "You could make a call to 211 and find a few places, but they wouldn't be able to give you the full resources you might need."

McCain-Tharnstrom realized she could create a digital directory for homeless and resource insecure Angelenos that would remove a bit of the stigma for those seeking help while also being more widely available.

"We looked into the research and discovered that over 95% of people who are homeless or resource insecure have mobile phones because of the Federal Lifeline Program, which provides subsidized free or sliding scale phones to folks below certain income levels, or domestic violence victims. You get a certain number of free minutes, texts, and calls per month." she said.

Designing an Accessible App

McCain-Tharnstrom and the Our Community L.A. team had two key priorities when they began designing the first iteration of the WIN app back in 2015: accessibility and privacy.

"We wanted to empower people to be able to find the resources they needed when they needed it, so they wouldn't have to wait for an outreach worker to find them," she said. "We did a lot of homework, did a lot of research about the use of phones among the homeless, and in 2015 launched the first version of the app."

More updates soon followed, with a youth-specific app launching later that year, resources for the general population in 2018, and senior-specific resources in 2020 (the latter designed to respond to a community that had been heavily impacted by COVID). The WIN team just launched their latest innovation—a bilingual version that allows users to view all content in Spanish.

McCain-Tharnstrom's work with focus groups helped inform the WIN design team's decision of what to include as the app expanded.

"Of course there was a demand for help finding food, shelter, crisis hotlines and drop in centers," she said, "But they wanted more. So the app has education, jobs, legal and transportation. We also have a category called "More," that can help answer specific questions we've developed in conversation with folks who have been homeless." That might mean locating public bathrooms and showers, childcare, financial literacy classes, even tattoo removal services (a major issue for anyone who was ever involved in gang activity).

"It's the best unkept secret in town for people who find themselves with a safety net crisis," said Janet Kelly, founder of the local youth-focused nonprofit Sanctuary of Hope. Kelly said they've had a number of people connect with them through the WIN app. "One of the great things about the WIN app is that it's a vetted resource," she added. "When a young person picks up the app, they can see that whoever they engage with is going to be a trusted resource."

Early on, the team made the decision that they wouldn't be collecting login data, to better help app users maintain their privacy. "Once you find out about the app, you can download it from the app store, or use it on the website," she said. "You don't sign in, we don't know who you are, we're just there to support you. Privacy is a core value."

Connecting to the Community

Before the pandemic, McCain-Tharnstrom said that people mostly discovered the WIN app through in-person contact. "Historically people found out about the WIN app from providers, word of mouth or through the Federal Homelessness Liaison in their schools," she said. "We put up posters in the library, go to events, and connect with college students through the L.A. Community Services College work group."

Once COVID struck, many of these traditional modes of discovery were cut off.

"When COVID happened, a lot of our traditional means shut down, so we had to be creative. We started using social media to get the word out," she said. "We thought WIN app usage would drop dramatically during the pandemic, and it did in April and May, and then it started to go up. We formed partnerships with some of the community fridges to have our flyers posted there, and we've started a direct outreach program in South L.A. to help the community there connect to the Spanish-language version of the app."

Although the WIN app never tracks the behavior of individual users, McCain-Tharnstrom said that keeping track of overall patterns can help the Our Community L.A. team see where needs aren't being met.

"When we look at the data from month to month, we can see patterns of what people are looking for changing," she said. "For example, bad weather leads to an increase in shelter services. Good weather leads to people looking more for educational and job resources."

"When you're talking about people in a safety net crisis, we see a high volume of youth engaging with the system in the winter months," said Kelly, the Sanctuary of Hope founder. "It's also the holidays, and most young people want to be connected to something that will help them stay grounded when they need it the most. When we do our assessments on intake, often young people will tell us they received our information from the WIN app."

Because of the many changes COVID has brought to the L.A. nonprofit space, McCain-Tharnstrom said that the WIN app team has been especially active in monitoring the information presented in the app to check for accuracy and relevance.

"We're a signature program of L.A. Works, so every single week there's a volunteer group that comes in and calls the agency services in our app to check that our information is up to date," she said. "We do additional outreach in house to keep the app up to date, and do focus groups to continue developing the contents of the app."

From the inception of the app to its current updated design, McCain-Tharnstrom said that WIN has remained firmly rooted in the needs and inspiration of the community it serves.

"Every innovation we've made has been inspired by the community," she said. We go out, and talk to people, and try to understand what they need. I'm always listening when I go out into the community to find out what people think will make the app better, and they're always right."

Standing Together Through the Flames

🔦 Spotlight

To our Los Angeles family,

This week’s wildfires have brought immense pain and hardship to our beloved city. Many of our friends, neighbors, and colleagues have faced evacuations, power outages, and the devastating loss of homes and livelihoods. Our hearts go out to everyone affected by this tragedy.

At dot.LA, we want to express our deepest sympathy to those suffering in this moment. We see your resilience and stand with you during this challenging time. This community has always been defined by its strength and compassion, and now is the time to come together in support.

If You or Someone You Know Has Been Impacted, Resources Are Available:

Evacuation Shelters:

  • Calvary Community Church: 5495 Via Rocas, Westlake Village, CA 91362
  • Ritchie Valens Recreation Center: 10736 Laurel Canyon Blvd., Pacoima, CA 91331
  • Pan Pacific Recreational Center: 7600 Beverly Blvd., Los Angeles, CA 90036
  • Westwood Recreation Center: 1350 Sepulveda Blvd., Los Angeles, CA 90025
  • Pasadena Civic Auditorium: 300 East Green Street, Pasadena, CA 91101
  • Pomona Fairplex: 1101 W McKinley Ave, Pomona, CA 91768
  • Stoner Recreation Center: 1835 Stoner Ave, Los Angeles, CA 90025

Animal Shelters:

Small Animals:

  • Agoura Animal Care Center: 29525 Agoura Rd, Agoura Hills, CA 91301
  • Baldwin Park Animal Care Center: 4275 Elton St, Baldwin Park, CA 91706
  • Carson Animal Care Center: 216 W Victoria St, Gardena, CA 90248
  • Downey Animal Care Center: 11258 Garfield Ave, Downey, CA 90242
  • Lancaster Animal Care Center: 5210 W Ave I, Lancaster, CA 93536
  • Palmdale Animal Care Center: 38550 Sierra Hwy, Palmdale, CA 93550

Large Animals:

  • Pomona Fairplex: 1101 W McKinley Ave, Pomona
  • Industry Hills Expo: 16200 Temple Ave, City of Industry, CA 91744
  • Antelope Valley Fair: 2551 W Avenue H, Lancaster, CA 93536
  • Los Angeles Equestrian Center: 480 W Riverside Dr, Burbank, CA 91506
  • Pierce College Equestrian Center: 7100 El Rancho Dr, Woodland Hills, CA 91371

Disaster Relief Information:

  • LA County Assessor: Information for property owners and FAQs about disaster relief.

Mental Health Support:

  • Los Angeles County Department of Mental Health: Crisis counseling and support for those affected. Access services through their website or call their hotline at (800) 854-7771.

Temporary Housing Support:

  • Airbnb: In partnership with 211 LA, offering free temporary housing for displaced residents. Spaces are limited; complete the form to be notified of availability.

Transportation Support:

  • Uber: Use promo code WILDFIRE25 for 2 free rides up to $40 each to/from active shelters.
  • Lyft: Code CAFIRERELIEF25 offers 2 rides up to $25 each for up to 500 riders, valid until 1/15.
  • Metro: Fare collection is suspended systemwide.

Staying Informed:

  • Watch Duty App: Provides real-time wildfire tracking, evacuation warnings, and updates.
  • Los Angeles Fire Department Alerts: Visit their website for the latest information on fire status and safety guidelines.

Safety Precautions:

  • Ready, Set, Go!: Personal Wildfire Action Plan by the Los Angeles County Fire Department.

To those in our community who are volunteering, donating, or offering aid in any form—thank you. Your efforts embody the spirit of LA: strong, compassionate, and unstoppable.

At dot.LA, we’re committed to amplifying stories of resilience and support. If you’ve seen inspiring acts of kindness or have resources to share, please let us know. Together, we can shine a light on the incredible ways this community is stepping up during these trying times.

In the days ahead, let’s hold tight to the bonds that unite us and remember that we are stronger together. The fires may scar the land, but they cannot dim the collective spirit of Los Angeles.

We’re here for you, and we’re with you.

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    A Strong Finish to 2024 for LA Tech: Crosscut Ventures Leads the Way

    🔦 Spotlight

    Happy Friday LA!

    As we close the book on 2024, Los Angeles has had a remarkable year in tech and venture capital. From groundbreaking funding rounds to industry-defining innovations, the city’s tech ecosystem has showcased its ability to adapt and thrive. Among the year’s final highlights was the announcement that Crosscut Ventures, one of LA’s premier early-stage venture capital firms, has added Jon Ylvisaker as its newest Partner.

    Crosscut Ventures’ Bold New Direction

    Announced in late December, Jon Ylvisaker’s appointment reflects Crosscut Ventures’ commitment to advancing its focus on the energy transition. Ylvisaker brings decades of experience in driving investments in energy technologies and digital infrastructure. As the founding partner and managing director of Yield Capital Partners, he led investments in startups and established companies shaping the future of sustainability. At Wolfacre Global Management, a Tiger Management hedge fund, he further honed his expertise in supporting impactful climate-focused solutions.

    Brian Garrett, Managing Director and Co-Founder of Crosscut Ventures, said, “Jon's extensive experience in climate and digital infrastructure investments, coupled with his impressive track record of bringing groundbreaking technologies to market, makes him the ideal partner to help lead our focus.”

    Since its founding in 2008, Crosscut has played a key role in shaping LA’s tech landscape. Ylvisaker’s addition reinforces the firm’s commitment to addressing global challenges like energy transition and sustainability, further solidifying its leadership in venture capital innovation.

    What’s Next for LA Tech in 2025

    The momentum from 2024 has set the stage for an even bigger year ahead. Entrepreneurs, investors, and innovators in LA are poised to take on new challenges and create meaningful change across industries.

    As we step into 2025, we want to thank everyone who helped make 2024 such a standout year. Here’s to another year of progress, innovation, and success. From all of us at dot.LA, Happy New Year!

    🤝 Venture Deals

    LA Companies

    • First Resonance, a company specializing in digital manufacturing software through its ION Factory OS, has raised a $20M funding round led by Third Prime with participation from Blue Bear Capital and others. This brings its total funding to $36M and will be used to accelerate product development, grow its customer base, and enhance support for advanced manufacturing sectors like aerospace, robotics, and clean energy. - learn more
    LA Venture Funds
    • Finality Capital Partners led a $17M Seed funding round for ChainOpera AI, a California-based company developing blockchain networks for AI-powered agents and applications, to accelerate product development, expand its team and enhance its blockchain and AI integration capabilities. - learn more

    LA Exits

    • Thirteen Lune, an inclusive beauty e-commerce platform, has been acquired by SNR Capital, marking a significant milestone in the platform's mission to amplify underrepresented beauty brands while fueling its next stage of growth. - learn more
    • Ergobaby, a leading brand in juvenile products known for its high-quality baby carriers, has been acquired by Highlander Partners. The acquisition aims to bolster Ergobaby’s growth, expand its product offerings, and strengthen its position in the parenting solutions market. - learn more

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    Salt AI’s $3M Bet, Snapchat’s Creator Cash, Rivian’s EV Tech, and ŌURA’s $200M Win

    🔦 Spotlight

    Happy Friday, LA - let’s dive right in to this week’s highlights:

    Salt AI, a forward-thinking AI startup based in Los Angeles, has secured a $3 million seed funding round led by Morpheus Ventures with participation from Struck Capital, among others, to tackle the complexity of managing workflows.Salt AI's blog details how its platform centralizes tools like CRM systems, project management software, and data trackers into one interface, eliminating inefficiencies and freeing up teams to focus on meaningful work. With new funding in hand, Salt plans to scale its platform and expand its reach, a move that underscores how AI can solve everyday business challenges.

    Image Source: Salt AI - Aber Whitcomb

    While Salt AI focuses on the workplace, Snapchat is doubling down on creators, with its latest updates introducing revenue-sharing opportunities and direct monetization features. The company’snewsroom update outlines how enhanced analytics will help creators better understand their audiences and sustain their work. The platform's latest updates introduce revenue-sharing opportunities and direct monetization features, along with analytics that give creators deeper insights into their audience. By making it easier for creators to grow and sustain their work, Snapchat positions itself as a key player in the creator economy, offering features that rival platforms like YouTube and TikTok.

    Image Source: Snap

    On the roads, Rivian is redefining what it means to drive an electric vehicle. The company’s latest software update includes advanced route planning, energy management tools, and customization options that make every trip more intuitive and efficient. Additionally, Rivian has introduced new entertainment features, including Google Cast, YouTube, and SiriusXM, as featured in Rivian’ssoftware spotlight, enhancing the in-cabin experience for drivers and passengers alike. This isn’t just about convenience; Rivian is showing how thoughtful software design can elevate the entire EV experience, blending practicality with sophistication.

    Image Source: Rivian

    ŌURA is making headlines with a fresh $200 million Series D funding round, with participation from Fidelity Management & Research Company and Dexcom, which now values the company at $2.55 billion. This investment, as reported byBusiness Wire, highlights the growing demand for wearable health technology and positions ŌURA as a leader in the space. With its sleek design and emphasis on actionable health insights, the funding will enable ŌURA to expand its reach and further integrate wearables into daily health management, strengthening its position in the competitive health tech market. With this funding, ŌURA aims to reach more users and expand its capabilities, further embedding wearables into daily health management.

    Image Source: ŌURA

    Stay tuned as Salt AI, Snapchat, Rivian, and ŌURA continue to evolve, offering us new ways to work, connect, and live better.

    🤝 Venture Deals

      LA Venture Funds
        • Undeterred Capital participated in a $7M Seed funding round for Portal, a Watertown, Mass.-based biotech company specializing in advanced intracellular delivery technology to drive innovations in biological research and cellular therapeutics. - learn more
        • Vamos Ventures participated in a $7.9M Series A funding round for Culina Health, a Hoboken, NJ-based company that provides personalized, science-based virtual nutrition care by connecting patients with registered dietitians, with plans to use the funds to expand its offerings for dietitians and patients, implement AI-driven tools to enhance care efficiency, and strengthen its leadership team through key hires. - learn more
        • Humans Ventures participated in a $3.8M Seed funding round for Hamming.ai, a San Francisco-based company specializing in automated tools for testing and optimizing voice agents, with plans to expand its platform, enhance reliability and perform, and accelerate product development. - learn more
        • Fifth Wall led, with participation from Starshot Capital and others, in a $9.5M Series A funding round for Mojave, a Sunnyvale, CA-based company developing energy-efficient commercial air conditioning technology. The funds will be used to accelerate the adoption of its innovative systems and reduce energy consumption in the cooling industry. - learn more
        • ReMY Investors participated in a $17M Series B funding round for Scripta Insights, a company that leverages data analytics to help employers and healthy plans reduce prescription drug costs, with the funds aimed at expanding its platform and scaling operations. - learn more
        • Mantis VC participated in a $16.5M funding round for Nuon, a company specializing in Bring Your Own Cloud (BYOC) solutions that streamline AI, data, and infrastructure software deployment. The funds will support product development, readiness for general availability in 2025, and efforts to expand customer acquisition. - learn more
        • B Capital participated in a $102M Series C funding round for Precision, a company developing minimally invasive brain-computer interfaces to treat neurological disorders, with plans to use the funds to expand its team, advance clinical research, and refine its AI-powered brain implant for helping users with severe paralysis operate digital devices using their thoughts. - learn more
        • The Games Fund led a $3M Seed funding round for Dark Passenger, a Poland-based game studio founded by veterans of The Witcher 3 and Cyberpunk 2077, to create an unannounced, innovative, first-person multiplayer PvPvE stealth-action game set in a distinctive universe inspired by feudal Japan and martial arts cinema. - learn more

            LA Exits

            • Calliope Networks, a generative AI company providing licensed media content like movies, TV shows, and news, has been acquired by Protege to strengthen its platform’s capabilities in advancing AI development. - learn more

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