Want a Pre-seed Check? You Better Have a Product Ready

Want a Pre-seed Check? You Better Have a Product Ready

It was not long ago that having a brilliant idea or even a "pre-idea" was sufficient enough to get someone to write you a pre-seed check. Those were the days. Now, according to an analysis released Tuesday of 174 pre-seed companies, founders have to be much more prepared when they're pitching investors.


"The pre-seed round is now more formalized, and investor expectations of pre-seed startups are changing," said Russ Heddleston, co-founder and CEO of DocSend, which released the analysis, in a prepared statement. "Institutional investors are moving downstream and establishing pre-seed funds, and they're bringing their sophisticated and rigorous investment approach with them."

Here are key findings from the report:

  • The average amount raised in the U.S. during a pre-seed round is $500,188
  • 92% of companies with successful pitch decks in the pre-seed round had either an alpha, beta, or shipping product. This is in contrast with the unsuccessful pitch decks analyzed, where only 68% of companies presented the same type of product readiness
  • The average pre-seed pitch deck length is 20 pages.
  • Investors spend an average of 3 minutes, 21 seconds reviewing a deck
  • Investors spend nearly 50% more time on the product slides in successful pitch decks and over 18% longer on the business model in unsuccessful pitch decks
  • Contacting more investors and holding more meetings doesn't yield better results for fundraising in the pre-seed round. The average fundraising round for pre-seed startups lasts 20.5 weeks with an average of 63 investors contacted, which garners 32 investor meetings for successful startups
https://twitter.com/thebenbergman
ben@dot.la

Subscribe to our newsletter to catch every headline.

On this week's episode of the L.A. Venture podcast, hear from Chang Xu, partner at Basis Set Ventures, a $140 million fund focused on AI and automation - technology that transforms the way people work.

Read more Show less
Minnie Ingersoll
Minnie Ingersoll is a partner at TenOneTen and host of the LA Venture podcast. Prior to TenOneTen, Minnie was the COO and co-founder of $100M+ Shift.com, an online marketplace for used cars. Minnie started her career as an early product manager at Google. Minnie studied Computer Science at Stanford and has an MBA from HBS. She recently moved back to L.A. after 20+ years in the Bay Area and is excited to be a part of the growing tech ecosystem of Southern California. In her space time, Minnie surfs baby waves and raises baby people.

The Santa Monica-based movie-ticketing service Atom Tickets has pre-sold more tickets for "Godzilla vs. Kong" than any film since the start of lockdown.

Following a disastrous year for the box office, its performance could be a litmus test for Hollywood and the many theaters that teetered on the brink during the pandemic.

Read more Show less
Sam Blake

Sam primarily covers entertainment and media for dot.LA. Previously he was Marjorie Deane Fellow at The Economist, where he wrote for the business and finance sections of the print edition. He has also worked at the XPRIZE Foundation, U.S. Government Accountability Office, KCRW, and MLB Advanced Media (now Disney Streaming Services). He holds an MBA from UCLA Anderson, an MPP from UCLA Luskin and a BA in History from University of Michigan. Email him at samblake@dot.LA and find him on Twitter @hisamblake

https://twitter.com/hisamblake
samblake@dot.la
RELATEDTRENDING