This Week in ‘Raises:’ Edward Norton’s Adtech Company Lands $80 Million

Decerry Donato

Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

This Week in ‘Raises:’ Edward Norton’s Adtech Company Lands $80 Million
Image by Candice Navi

This week in “Raises,” actor Edward Norton's TV measurement firm sealed a deal with Los Angeles-based investment firm Shamrock Capital, while an early-growth impact fund secured an investment from MassMutual.

Venture Capital

EDO, a Culver City-based TV advertising measurement startup, raised an $80 million growth investment led by Shamrock Capital.

ReadySet, a Beverly Hills-based cloud infrastructure startup, raised $29 million in seed and Series A funding led by Amplify Partners and Index Ventures, respectively.

Loaded, an L.A.-based gaming-focused talent and marketing agency, raised a $20 million growth equity round led by Coral Tree Partners.

Mangomint, an L.A.-based booking platform for salons and spas, raised $6.7 million in equity funding, per an SEC filing.

TeaRiot, a Marina del Rey-based plant-based energy drink company, raised $5 million in equity funding, per an SEC filing.

Rad Intelligence, an L.A.-based AI marketing technology company, raised more than $1 million in crowdfunded equity.


Emmeline Ventures, an L.A.- and Phoenix-based venture capital firm targeting female founders, is seeking to raise $5 million to $8 million for its first fund.

The 22 Fund, an L.A.-based early-growth impact fund, raised a $5 million catalytic investment from Massachusetts Mutual Life Insurance Company.

Ethos Venture Fund I, an investment fund created by edtech executives David Yi and Simon Shin, raised $2 million in capital with a goal of raising $30 million in total, per an SEC filing.

Raises is dot.LA’s weekly feature highlighting venture capital funding news across Southern California’s tech and startup ecosystem. Please send fundraising news to Decerry Donato (

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