This Week in ‘Raises:’ Edward Norton’s Adtech Company Lands $80 Million

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

This Week in ‘Raises:’ Edward Norton’s Adtech Company Lands $80 Million
Image by Candice Navi

This week in “Raises,” actor Edward Norton's TV measurement firm sealed a deal with Los Angeles-based investment firm Shamrock Capital, while an early-growth impact fund secured an investment from MassMutual.

Venture Capital

EDO, a Culver City-based TV advertising measurement startup, raised an $80 million growth investment led by Shamrock Capital.

ReadySet, a Beverly Hills-based cloud infrastructure startup, raised $29 million in seed and Series A funding led by Amplify Partners and Index Ventures, respectively.

Loaded, an L.A.-based gaming-focused talent and marketing agency, raised a $20 million growth equity round led by Coral Tree Partners.

Mangomint, an L.A.-based booking platform for salons and spas, raised $6.7 million in equity funding, per an SEC filing.

TeaRiot, a Marina del Rey-based plant-based energy drink company, raised $5 million in equity funding, per an SEC filing.

Rad Intelligence, an L.A.-based AI marketing technology company, raised more than $1 million in crowdfunded equity.


Emmeline Ventures, an L.A.- and Phoenix-based venture capital firm targeting female founders, is seeking to raise $5 million to $8 million for its first fund.

The 22 Fund, an L.A.-based early-growth impact fund, raised a $5 million catalytic investment from Massachusetts Mutual Life Insurance Company.

Ethos Venture Fund I, an investment fund created by edtech executives David Yi and Simon Shin, raised $2 million in capital with a goal of raising $30 million in total, per an SEC filing.

Raises is dot.LA’s weekly feature highlighting venture capital funding news across Southern California’s tech and startup ecosystem. Please send fundraising news to Decerry Donato (

Subscribe to our newsletter to catch every headline.


Meet the Mastermind Behind Jennifer Lopez’s Skincare Brand

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

Meet the Mastermind Behind Jennifer Lopez’s Skincare Brand
Lisa Sequino

On this episode of Behind Her Empire, JLo Beauty Co-founder and CEO Lisa Sequino discusses how she transitioned from her corporate career to a more entrepreneurial path.

Read moreShow less

EXCLUSIVE: Fisker CEO Isn't Worried About Tesla Competition

David Shultz

David Shultz reports on clean technology and electric vehicles, among other industries, for dot.LA. His writing has appeared in The Atlantic, Outside, Nautilus and many other publications.

A Fisker electric vehicle.​
Courtesy of Fisker

Last week in the dot.LA newsletter I wrote about Tesla’s decision to slash prices by as much as 20% on their vehicles and how the decision might impact Southern California’s EV startups. I called the price cuts a “tough pill to swallow” for Fisker in particular since they would make many of Tesla’s price points more competitive with Fisker’s first production model, The Ocean.

The Ocean is currently undergoing homologation, but Henrik Fisker, the company’s CEO, confirmed to dot.LA that the company hopes the process to be completed at the end of February. From there, it could take several weeks to ship the SUVs from Austria to the United States.

Read moreShow less