Plus-Size Retailer Torrid Rises In Wall Street Debut

Sarah Favot

Favot is an award-winning journalist and adjunct instructor at USC's Annenberg School for Communication and Journalism. She previously was an investigative and data reporter at national education news site The 74 and local news site LA School Report. She's also worked at the Los Angeles Daily News. She was a Livingston Award finalist in 2011 and holds a Master's degree in journalism from Boston University and BA from the University of Windsor in Ontario, Canada.

Plus-Size Retailer Torrid Rises In Wall Street Debut

While the fashion industry reckons with female body image positivity, investors embraced plus-size retailer Torrid in its Wall Street debut Thursday.

Torrid, an apparel company for women who wear sizes 10 to 30, shares rose 15% closing at $24.15. The City of Industry-based company trading on the New York Stock Exchange under the ticker "CURV" priced its IPO of 11 million shares at $21 each, putting the company at a $2.3 billion valuation.

In 2020, Torrid generated $974 million in net sales, slightly lower than its 2019 sales because some of its stores closed during the pandemic, while its online sales grew.

The apparel company is designing for women aged 25 to 40 years old who are looking for stylish, sexy clothing that fits well.

It is part of the growing movement to focus less on size 0 models and to promote body positivity, female empowerment and style, regardless of size.

"Growing celebration of femininity, inclusivity and self-identity, along with the emergence of plus-size celebrities and influencers, inspires young curvy customers to demand more flattering and stylish clothing they are proud to wear," Torrid wrote in its prospectus filed with the Securities and Exchange Commission.

The company described its products as delivering "a superior fit for the curvy woman that makes her love the way she looks and feels."

Plus-size apparel and intimates are an $85 billion market in the U.S., Torrid estimates. And as of 2019, two-thirds of all women in the U.S. wore plus-size clothing.

Victoria's Secret, which has been criticized for its lack of diversity in models, announced last month it was retiring it's "Angels" and replacing them with women such as soccer star Megan Rapinoe, actress and tech investor Priyanka Chopra Jones and Paloma Elsesser, a plus-size model and inclusivity advocate.

Torrid said surveys have found that 69% of plus-size women find it difficult to find clothes that fit well and are stylish. Many clothing companies use a "grading up" method, offering their regular sized clothes in larger sizes rather than design clothes for a curvy body.

"Through our product and brand experience, we connect with customers in a way that other brands, many of which treat plus-size customers as an afterthought, have not," the company wrote.

Torrid did not respond to a request for comment, but believes plus-size women would spend more on clothing if they had more options.

More than half of Torrid's customers in 2020 were younger than 40 and the average size of clothing purchased was 18. It sold to 3.2 million customers in 2020. Net income in 2020 was $25 million, down from $42 million in 2019.

But the company which relies in part on its mall sales, is facing stiff competition from online brands.

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Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

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Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

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Yasmin Nouri

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AAVRANI Co-Founder Rooshy Roy
Photo courtesy of AAVRANI

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